17 episodes

The digital marketing landscape is changing faster than ever before, but, in today's competitive and connected marketplace, if you don’t adapt, you’re out. Join hosts, Tom Gallego, Author and CEO of award winning agency, L7 Creative, and Kate Houser, millennial social media guru, as they discuss (and debate) topics around how to survive as a modern marketer, with very special guests along the way. If you are on the hunt for trends in digital marketing, social media secrets and best practices to grow and connect brands with their audience, then this podcast is for you.

Adapt & Thrive: A Survival Guide for the Modern Marketer L7Creative

    • Business
    • 3.7 • 6 Ratings

The digital marketing landscape is changing faster than ever before, but, in today's competitive and connected marketplace, if you don’t adapt, you’re out. Join hosts, Tom Gallego, Author and CEO of award winning agency, L7 Creative, and Kate Houser, millennial social media guru, as they discuss (and debate) topics around how to survive as a modern marketer, with very special guests along the way. If you are on the hunt for trends in digital marketing, social media secrets and best practices to grow and connect brands with their audience, then this podcast is for you.

    Adapt & Thrive (Season 2 Ep. 3): 2023 Year Favorites

    Adapt & Thrive (Season 2 Ep. 3): 2023 Year Favorites

    On this episode of Adapt & Thrive, Tom and Theresa discuss their favorite topics and trends from 2023. Plus, we take a look ahead to what we can expect from the world of marketing in 2024.

    • 13 min
    Season 2, Episode 2: 2023 Marketing AI Trends

    Season 2, Episode 2: 2023 Marketing AI Trends

    Join us as we navigate the exciting advancements in artificial intelligence that are reshaping the digital marketing landscape. Gain insights into the benefits of AI-driven strategies while exploring the challenges and ethical considerations associated with this powerful technology.

    • 34 min
    Season 2, Episode 1: Everything you Wanted to Know About TikTok but Were Afraid to Ask

    Season 2, Episode 1: Everything you Wanted to Know About TikTok but Were Afraid to Ask

    Is your brand on TikTok? If you have been wondering whether it's the right platform for your audience or how to use it, you'll want to check out our latest podcast: Everything You Wanted to Know About TikTok but Were Afraid to Ask.

    • 23 min
    Episode 14: Eight Strategies to Implement for your Amazon Marketing for 2023

    Episode 14: Eight Strategies to Implement for your Amazon Marketing for 2023

    Do you have an Amazon store and want to improve sales? On this episode of Adapt and Thrive, Kate and Tom walk you through eight strategies to implement for your Amazon marketing for 2023. From social media to SEO, and everything in between, we’ll give you the insights you need to thrive. Also joining the conversation is special guest, Mackenzie Routson, the Associate Paid Media Director at L7 Creative who has a wealth of Amazon marketing experience.

    • 30 min
    Episode 13: Five Signs your Brand Needs a Repositioning PART TWO

    Episode 13: Five Signs your Brand Needs a Repositioning PART TWO

    Part two of the ultimate brand repositioning guide! Have you analyzed your customer base recently? Do you know what signs to look for in your sales numbers? Most importantly, can you separate natural trends from bigger signs that you need to consider a brand repositioning? Listen to Tom and Kate give all the master knowledge in this epic two-part episode.

    • 30 min
    Episode 12: Five Signs your Brand Needs a Repositioning PART ONE

    Episode 12: Five Signs your Brand Needs a Repositioning PART ONE

    If your sales are down, you’re not attracting the right customers or your market has become saturated, then LISTEN UP. On this episode of Adapt and Thrive, Tom and Kate discuss different signs that your brand might need a repositioning. Providing specific examples from some of the biggest brand names out there and discussing actionable strategies, this episode is the perfect guide for marketers in a slump. They offer so much great intel, we had to split it into two parts! Listen to episode 12 now then head over to episode 13 for part two of Five Signs your Brand Needs a Repositioning.

    • 18 min

Customer Reviews

3.7 out of 5
6 Ratings

6 Ratings

happy listener DG ,

So far, so great!

Thanks for a refreshing new podcast for marketers!

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