Adapting To Dramatic Changes In Brand Building Like Vissla Ft. Paul Naude

Paul Naude dedicated Vissla to the culture and performance of surfing. He started off working in a shaping bay in South Africa while honing his surfing skills, which led to a continued career in the surfing industry, including founding South Africa’s premier surf magazine, ZigZag.
He is also the former president of Billabong’s US operations and started Vissla after a failed takeover bid of his previous company. After starting as a boutique brand, Vissla has developed into a multi-million-dollar brand!
The key to any successful brand is authenticity, after all, consumers and audiences are far more privy to who you are now, especially in the social media climate - they can see through any charade you play. No one believes this more than Paul Naude, who believes if you want to succeed as a brand then you need to be your most authentic self, riding your own wave in the hierarchies of Marketing. We could all take a leaf out of this man’s book…
To hear more on what he has to say, make sure you tune into this episode!
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• Website: https://www.vissla.com

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