28 episodes

Welcome to Add to Cart!
The podcast that express delivers all you need to know in the fast-moving world of eCommerce.
Every week, Nathan Bush from 12HIGH and an eCommerce industry expert will share the news, research and insights that you need to know to keep you at the top of your game. And of course, keep your customers adding to cart!

See acast.com/privacy for privacy and opt-out information.

Add To Cart Nathan Bush

    • Marketing
    • 5.0 • 1 Rating

Welcome to Add to Cart!
The podcast that express delivers all you need to know in the fast-moving world of eCommerce.
Every week, Nathan Bush from 12HIGH and an eCommerce industry expert will share the news, research and insights that you need to know to keep you at the top of your game. And of course, keep your customers adding to cart!

See acast.com/privacy for privacy and opt-out information.

    COVID-19: Six months On. Where is Australian eCommerce now? | #027

    COVID-19: Six months On. Where is Australian eCommerce now? | #027

    In this episode of Add To Cart, we are re-joined by Kate Collinson, eCommerce consultant & growth marketer and Craig Somerville, Managing Director of digital marketing agency Reload Media.  It has been six months since we first met with these two for an insider’s take on Australian eCommerce in the time of COVID and we are due for an update.  This chat includes tips on how retailers should approach the latter part of 2020, Black Friday included, eCommerce growth predictions for 2021 and a discussion of the most innovative Covid-inspired pivots our guests have seen.  If you’re an Aussie retailer struggling to make sense of a COVID-impacted world,  this one’s for you.
    Links from the episode:
    Company pivots from pop up stages to stand up desks 
    Online spending surges but retailers warned against over-reliance
    APAC marketers see changed priorities post-COVID
    79% APAC organisations transform long-term marketing strategy
    5 Pandemic Buying Habits That Are Here to Stay—According to Shopify Research
    New customers and curbside pickup increase ecommerce fraud risk
    Walmart’s new store design proves browsing is dead
    Coda 
    Chin Chin
    Providoor
    The Geami X Box Mini from Signet (sponsored)
    Peter Sheppard Footwear and Shopify Plus (sponsored)
    Reload Media’s free ‘Retail & eCommerce Post Covid’ insights desk
    Questions answered in the podcast include:

    Is the online growth we’ve seen as a result of COVID sustainable?What have been the most innovative responses you’ve seen during this crisis? What three things should eComm departments invest in going forward?
    This episode was brought to you by…  
    Signet
    Our partners at Signet have been helping retailers, small and large, reduce transit damages without damaging the planet with the Geami Xbox Mini.  Now this nifty little device uses recycled paper in a honeycomb formation as a green alternative to bubblewrap.  It’s made to wrap products or fill boxes and will ensure that your products arrive safe and sound.  Upside, no more polystyrene packing peanuts all over the warehouse floor.  Downside, no more wrapping yourself in bubblewrap and rolling along the same floor.  The Geami Xbox Mini is just one of Signet’s five and a half thousand packing solutions that help leading eCommerce businesses step up their packaging game. Visit Signet.net.au to find out more.
    Shopify Plus
    Peter Sheppard Footwear pride themselves on delivering their customers the perfect fit.  Unfortunately this didn’t apply for their own eCommerce technology.  Stuck on a niche legacy platform, it took the Peter Sheppard team up to 24 hours to make simple changes.  It’s not quick enough in today’s eCommerce fast paced world.  Enter Shopify Plus.  Peter Sheppard migrated to Shopify Plus including a full pos migration, reliable media library and an automated recording suite, oh and did I mention?  Instant updates.  As a result, Peter Sheppard tripled their conversion rate and increase eCommerce revenue by 30%.  Talk about some nimble footwork. To read more of the Peter Sheppard Footwear story and see other case studies visit the customers sections on shopify.com.au/plus
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-hosts:
    Kate Collinson from Kate Collinson Digital Consulting 
    Kate is an eCommerce consultant & growth marketer specialising in Shopify & Shopify Plus with a decade’s experience in eCommerce. She’s often called a “digital Swiss army knife” by clients, with a wide skillset spanning data & analytics, digital and platform strategy, paid media and customer lifecycle marketing

    • 53 min
    Jeans for Freedom: The Outland Denim Story | #026

    Jeans for Freedom: The Outland Denim Story | #026

    In this episode of Add To Cart, we are joined by James Bartle, Founding CEO of Outland Denim.  The former motocross rider was inspired to build a company that drives social change and saw denim jeans as the ultimate product to achieve this.  Four years in, the brand has its own Cambodia-based production services employing local seamstresses, appears in stores across Australia, the US and Canada and has been worn by Meghan Markle.  During the conversation,  James shares his passion for denim, the story of how he scored his first retail deal, his experience with impact-investing and what he’s learned about the psychology of brand storytelling.
    Links from the episode:
    Outland Denim
    Taken Movie
    Equity Crowdfunding with Birchal
    Eco-friendly unboxing from Signet (sponsored)
    Tamburlaine Organic Wines partner with Shopify (sponsored)
    Questions answered in the podcast include:

    How did you come up with the idea for Outland Denim?What is your approach to sustainable and ethical fashion?In the digital space, how do you balance marketing your brand story with making sales?
    This episode was brought to you by…  
    Signet
    More than ever, the pressure to create an eco-friendly unboxing experience is at the forefront of retailers minds. Packaging company, Signet, has helped a range of leading eCommerce retailers such as Mecca, T2, Lush Cosmetics and Ikea, transform their eCommerce packaging offerings and provide sustainable packaging solutions that benefit the customers and our planet. Signet proudly supports me and this podcast, as well as 60,000 Aussie businesses with their packaging needs. Visit signet.net.au/ecofriendly to find out more.
    Shopify Plus
    When Tamburlaine Organic Wines were looking to push their expansion nationally and internationally, they realised their customer built, POS focused platform wasn’t going to cut it. They selected Shopify Plus as the foundation for their expansion. Plus allowed Tamberlaine to create tiered member pricing using scripts, web chat and customer churn analytics. The result? A 30% conversion rate boost within the first six weeks of migration. That’s something to cheers to. To read more of Tamberlaine’s story and see other case studies visit the customers sections on shopify.com.au/plus. 
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-host:
    James Bartle from Outland Denim
    James Bartle is the founding CEO of Outland Denim, a fashion company on the vanguard of the socially conscious manufacturing movement. I am passionate about denim and the craft of jean manufacturing, but also the unique ability of the garment industry to drive change.  Outland Denim employs young women seamstresses who’ve been impacted by human rights abuses and gives them a hope and a future through sustainable employment and career progression in our Cambodia-based production facilities.
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email hello@addtocart.com.au We look forward to hearing from you!


    See acast.com/privacy for privacy and opt-out information.

    • 54 min
    Paddock to Pixel: The Hagen's Organics Story | #025

    Paddock to Pixel: The Hagen's Organics Story | #025

    In this episode of Add To Cart, we are joined by Oliver and Ruby Hagen, who run Hagen’s Organics, a second-generation butchery based in Melbourne.  The Hagen family are no strangers to change, starting in the 1980’s selling organic fruit and veg, then shifting to meat in the late 90s.  Siblings, Oliver and Ruby, continue to run the company with an online presence very much at the core of the business.  In this chat, they share their thoughts on the importance of transparency and commitment to customer service,  how they have grown exponentially, welcoming a community of new staff as a result of Covid and their future plans for pop ups and live-streaming. 
    Links from the episode:
    Prahran Market
    Queen Victoria Market
    Swinburne University
    Jenny Craig partner with Shopify (sponsored)
    Packaging Solutions from Signet (sponsored)
    Questions answered in the podcast include:

    What has been the hardest thing about taking a butcher shop online? How has the Covid19 crisis affected you?What’s your approach to website content creation?
    This episode was brought to you by…  
    Shopify Plus
    Jenny Craig has been helping Australians lose weight since 1983, but did you know that until recently, the website purely served to support customers visit a physical store or call a consultant?  Luckily, Jenny Craig partnered with Shopify Plus to launch their new online ordering system.  This includes a drag and drop meal plan, hub spot CRM integration and time based delivery options for all that cold stuff.  They’ve already achieved a 2.5% conversion rate without any marketing and are now looking to stack on the pounds...I mean...dollars.  To read more about Jenny Craig’s story and see other case studies, visit the customers sections on shopify.com.au/plus. 
    Signet
    Aussie eCommerce packaging company, Signet, is passionate about helping Aussie retailers transform their packaging processes.  With over 5, 500 products available online and in distribution centres across Australia, Signet has packaging well and truly covered.  Signet proudly supports me and this podcast, as well as over 60,000 Aussie businesses, including small family-owned companies like Murchison River Swags to Australia’s largest retailers such as Mecca, Ikea,  Lush Cosmetics and T2. Visit signet.net.au to find out more.
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-hosts:
    Oliver Hagen from Hagen’s Organics
    Oliver Hagen is the director of Hagen’s Organics. Alongside his sister, Oliver runs the business, which has four stores across Melbourne, and their online store.  After working and growing up in the business with his dad, Royce, Oliver took over operations in 2013.
    Ruby Hagen from Hagen’s Organics
    Ruby Hagen is the Business Manager of Hagen’s Organics. After growing up in the business, she wanted to get on board alongside her brother to run the company. Her natural born people skills give her the perfect skill set for managing their team of close to 60 people.
    ** OIiver and Ruby are offering 10% off for Melbourne-based Add to Cart listeners until the end of October.  Enter ADDTOCART10 at checkout! **
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email hello@addtocart.com.au We look forward to hearing from you!


    See acast.com/privacy for privacy and opt-out information.

    • 40 min
    You LVLY F*cker: Appealing to the Millennial Customer | #024

    You LVLY F*cker: Appealing to the Millennial Customer | #024

    In this episode of Add To Cart, we are joined by Hannah Spilva and Verity Tuck, Co-founders of gifting business, LVLY.  From backgrounds in advertising, Hannah and Verity are now turning over in excess of $3m with LVLY, delivering amazing posies in beautiful jars with heart warming and slightly cheeky messages on them.   In this chat you will hear how they solved the ultimate challenge with flower delivery, their top tips for attracting and keeping millennial customers and how Hannah’s Christmas was ruined by providing some exceptionally good customer service.
    Links from the episode:
    LVLY
    Startrack
    Zappo’s Pizza Story
    Aje’s Success with Shopify Plus (sponsored)
    Packaging Solutions from Signet (sponsored)
    Questions answered in the podcast include:

    How did you solve the challenge of delivering such a delicate product using the traditional postal method?What marketing channels have worked best for you?How important has personalisation and customisation been for your brand?What are the key factors when appealing to the millennial customer?
    This episode was brought to you by…  
    Shopify Plus
    When Australian fashion brand Aje wanted to set up its international  omnichannel presence with a focus on mobile intuitiveness and flexible payment types, they turned to Shopify Plus. In just a few weeks after implementation, they saw their eCommerce conversion rate soar by 135%. It’s the stuff eCom dreams are made of! They also saw a reduction in bounce rate, increased pages per sessions and longer session duration. Now, they are ready to take on the world! To read more of Aje’s story and see other case studies visit the customers section on shopify.com.au/plus. 
    Signet
    We get it, you’re pumping out alot of products and alot of packaging at the moment.  Did you know that Mecca saved 30% in their packing time, just by changing up how they pack their goods?  Our partners at Signet have over five and a half thousand packaging solutions that help other businesses such as T2, Lush Cosmetics and Ikea, make the most out of their packaging and logistics.  Visit signet.net.au to find out more.
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-hosts:
    Hannah Spilva from LVLY
    Hannah is an expert in brand building and digital marketing and has developed award winning work for global brands including Adidas, Uniqlo and Kmart. Having spent over 10+ years in the advertising industry, Hannah is highly creative and renowned for bringing immense energy and exceptional problem solving skills to everything she does. Originally from the UK, Hannah arrived in Australia in 2009 to lead the digital offering for global agency network, McCann Erickson. Since co-founding LVLY in 2014 she has been recognised as ‘Entrepreneur of the Year - by B&T Women In Media Awards 2019’, ‘Melbourne Young Entrepreneur 2019 Finalist’ and most recently a ‘2020 Telstra Business Women’s Awards’ winner. Hannah is a passionate advocate of women in business and is dedicated to building businesses with a strong social and environmental conscience. 
    Verity Tuck from LVLY
    Verity is the Co-founder and COO of LVLY, Australia’s most disruptive flower gifting company. With more than 12 years of client and project management experience in the digital space and now over 5 years of running her own business, she’s obsessed with innovating new ways of operating the business that’s insanely useful and effective.  Verity’s passion for a good old fashioned process is obvious when you walk into the doors at LVLY – it’s like a well oiled machine. But a machine that d

    • 42 min
    Domino's Digital Growth Secrets | #023

    Domino's Digital Growth Secrets | #023

    In this episode of Add To Cart, we are joined by Michael Gillespie, Chief Digital & Technology Officer at pizza giant, Domino’s.  The conversation takes us from the early days of digital at Domino’s, pioneering online pizza sales right through to the most recent AI innovations the team is rolling out across Australia and beyond.  Michael shares his tips for up-selling and cross-selling success, his views on the importance of democratising data and how he and his team have taken the ultimate crash course in agility thanks to Covid.  And if you like cool efficiency with your pizza, listen out for the low down on robot and drone delivery.
    Links from the episode:
    Adobe Flash Player
    Uber Eats
    Deliveroo
    Dragontail
    Flirtey Drone Delivery
    Starship Robot Delivery
    Tropeaka’s Success with Shopify Plus (sponsored)
    Packaging Solutions from Signet (sponsored)
    Questions answered in the podcast include:

    What’s the key to Domino’s recent digital sales success?What’s your approach to using data effectively?How did you mobilise your team to react to Covid19?How close are we to robot and drone food delivery?
    This episode was brought to you by…  
    Shopify Plus
    Tropeaka is an Australian nutrition brand, born on Shopify back in 2016, such a long, long time ago.  Four years later, volumes have increased, B2B has become a priority and it was time to scale.  This meant a transition from Shopify to Shopify Plus and what a transition it was, with the addition of personalised discounts, cart optimisations and a custom check out.  Tropeaka were able to increase their average order value from $89 to $94 across 15,000 orders per month.  That is a sign of a very healthy partnership.  To read more of Tropeaka’s story and see other case studies, visit the customer section on shopify.com.au/plus.
    Signet
    Do you ever look at your packaging and think, my God, one day we are going to get around to fixing that?  Well, our partners at Signet may be the answer you’ve been looking for.  They have over five and a half thousand solutions and warehouses all over Australia, which have helped retailers such as Ikea, T2, Lush and Mecca not only reduce their packing times by up to 30%, but also save the environment.  Visit Signet.net.au to find out more.
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-host Michael Gillespie  from Domino’s:
    Michael Gillespie is the Group Chief Digital and Technology Officer for Domino’s Pizza Enterprises Limited (DPE). With more than 20 years’ experience in online marketing and digital strategy, he is responsible for overseeing the Digital and Information Technology teams across DPE’s nine markets – Australia, New Zealand, Belgium, France, The Netherlands, Japan, Germany, Luxemburg and Denmark. Michael’s vision and leadership has helped transform Domino’s into one of the most sophisticated online and digital retailers in the world. His team is committed to constant innovation and has achieved a number of world firsts including autonomous delivery vehicles, drone delivery, virtual assistants and online ordering with augmented reality, as well as working with operations to bring innovative technology solutions like DOM Pizza Checker to life in stores. 
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email hello@addtocart.com.au We look forward to hearing from you!


    See acast.com/privacy for privacy and opt-out information.

    • 52 min
    Bootstrapped & Brave: The Merry People Story | #022

    Bootstrapped & Brave: The Merry People Story | #022

    In this episode of Add To Cart, we are joined by Danielle Holloway, Founder & CEO of Merry People.  Dani recognised a gap in the market for fashionable, functional, wearable gumboots and used her house-buying savings to turn that idea into a reality.  Six years on, the business operates across Australia and the US and is a fantastic example of doing one thing and doing it exceptionally well.  Dani shares her story covering how to get started turning an idea into a manufactured product, her experience of virtual trade shows, moving into the US market and why her boots will never go on sale. 
    Links from the episode:
    Merry People
    Blunt Umbrellas
    Atticus Finch
    Packaging Solutions from Signet (sponsored)
    Shopify & Jon Wexley (sponsored)
    Questions answered in the podcast include:

    How did the idea for Merry People come about? Why do Merry People boots never go on sale?How important are pre-orders for you?What are some of the best lessons you have learnt in eCommerce?
    This episode was brought to you by…  
    Signet
    Aussie eCommerce packaging company, Signet, is passionate about helping Aussie retailers transform their packaging processes.  With over 5, 500 products available online and in distribution centres across Australia, Signet has packaging well and truly covered.  Signet proudly supports me and this podcast, as well as over 60,000 Aussie businesses, including small family-owned companies like Murchison River Swags to Australia’s biggest retailers such as Mecca, Ikea,  Lush Cosmetics and T2. Visit signet.net.au to find out more.
    Shopify Plus
    Not sure if you saw the news but this week, Shopify announced Jon Wexley as the VP of their creator and influencer program.  Jon has worked with cultural icons including Kanye, Beyonce and Adidas to turn their vision into raving communities and profitable businesses.  It’s the perfect fit for the Shopify family. Now if you have creative ideas and you want to take your brand direct to consumer, Shopify Plus is the commerce platform to turn those dreams into reality.  To get started visit shopify.com.au/plus.
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-host: Danielle Holloway from Merry People:
    Dani Holloway is the CEO & Founder of Merry People.  Unable to find a gumboot that she loved, Dani decided to have a go at creating her own... and Merry People was born! Dani is trying to change the perception of the humble gumboot, from a daggy occasional product, to an everyday fashionable staple. Dani was named in the Top 50 people in Australian eCommerce for 2020 for Inside Retail, coming in at #12 and given an award ‘The One to Watch’.  Outside eCommerce and gumboots! Dani loves exercise, travelling and spending time with loved ones (including her new little Labrador Sadie.) 
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email hello@addtocart.com.au We look forward to hearing from you!


    See acast.com/privacy for privacy and opt-out information.

    • 42 min

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