Add To Cart: Australia’s eCommerce Show

Nathan Bush
  • 4.2 (5)
  • MARKETING
  • UPDATED BIWEEKLY

Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 🎧 500+ episodes and counting  📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au  Hosted on Acast. See acast.com/privacy for more information.

  1. You Can’t Out-Amazon Amazon Anymore: Inside Pattern’s 2026 Marketplace Report | #598

    15H AGO

    You Can’t Out-Amazon Amazon Anymore: Inside Pattern’s 2026 Marketplace Report | #598

    In today's exclusive episode, Merline McGregor, Pattern's Managing Director AZN, joins Add To Cart to unpack what that shift really means for brands navigating Amazon, TikTok Shop and AI-driven discovery. From Amazon’s continued dominance to the uncomfortable truth that your brand might already be selling on marketplaces without your control, this conversation challenges the idea that everything should still funnel neatly back to your DTC site. Today, we're discussing: Why over 90% of Aussies are now shopping via marketplacesThe real reason Amazon keeps winning in AustraliaWhat “retail readiness” actually means for brandsWhy your product might already be on Amazon, without you controlling itHow TikTok Shop could reshape ecommerce team structuresThe shift from single-channel ecommerce to fragmented commercePattern's Consumer Marketplace Report 2026 now available here. Connect with Merline Explore Pattern SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    56 min
  2. Agentic Commerce Is Here: What Shopify’s UCP Means for Ecommerce | #597

    2D AGO

    Agentic Commerce Is Here: What Shopify’s UCP Means for Ecommerce | #597

    Download Shippit's Commerce Delivery Report 2026 for free. At NRF in New York, Shopify and Google announced something that could quietly reshape the foundations of ecommerce: the Universal Commerce Protocol (UCP). In this episode, James Johnson, Enterprise Leader at Shopify Australia, joins Bushy to unpack what UCP actually is, why agentic commerce is accelerating faster than most retailers realise, and what operators should be doing right now to prepare. Because while AI shopping sounds futuristic, the data says it’s already happening: Since January last year, Shopify has seen a 9x increase in AI traffic to merchant storefronts and a 14x increase in orders originating from AI searches. This isn’t theory. It’s distribution. Today, we're discussing: What the Universal Commerce Protocol (UCP) actually is, and why it’s more than just another tech acronymThe 9x growth in AI traffic and 14x growth in AI-originated ordersWhy agentic commerce is a new distribution channel, not the death of the storefrontHow AI agents like Gemini, ChatGPT and Copilot are reshaping product discoveryThe difference between AI traffic and AI conversionHow tools like Shopify’s Knowledge Base and Sidekick prepare you nowWhat retailers should be doing in the next 12 monthsConnect with James Explore Shopify Download Shippit's Commerce Delivery Report 2026 for free.  SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    1h 4m
  3. How To Scale Ecommerce Without Constantly Adding Headcount #596

    5D AGO

    How To Scale Ecommerce Without Constantly Adding Headcount #596

    Dave Thompson, founder of Run Remote and Hometime, has built and operated businesses across ecommerce, marketplaces and venture studios, and what stood out wasn’t a tactic, it was a mindset. He kept coming back to one word: leverage. Designing businesses so they scale through systems, distributed teams and smart tooling, not just headcount.  In this Playbook, we revisit Dave’s philosophy and connect it with lessons from Alice Williams (Ovira), Damien Smith (Boozebud) and Serene Lim (Gellae). All very different operators, all solving the same problem: how to grow without just throwing more people at it. In Today’s Playbook: Why hiring is often a reflex, and what to question before you post the job adHow Dave Thompson designs businesses around leverage, not headcountWhy distributed teams and modern tools create capital efficiency at scaleHow Ovira restructured roles to remove handoffs and speed up decision-makingWhy shared tech architecture prevents duplicated teams as you growHow Gellae uses automation to remove repetitive work without killing creativityConnect with Dave Thompson Explore Run Remote and Hometime RunRemote’s main episode Ovira’s episode BoozBud’s episode Gellae’s episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    13 min
  4. Do Enough People Hate Your Brand? Why Playing It Safe Costs You | #595

    FEB 15

    Do Enough People Hate Your Brand? Why Playing It Safe Costs You | #595

    As the Founder of IGU Global, Nick Gray has spent decades inside some of the world’s most influential brands including Nike, Adidas and Westfield. Today, he works with ecommerce and retail leaders who feel stuck between optimisation, automation and a creeping sense that something isn’t quite landing with customers anymore. On today’s episode of Add To Cart, Nick joins Nathan Bush and Rosa-Clare Willis (making her first superstar appearance on the pod as co-host) to unpack why so many brands are doing “everything right” and still struggling to build trust, loyalty and momentum. Today, we’re discussing: Why emotion drives ecommerce decisions long before logicThe difference between convincing customers and helping them decideHow over-optimisation creates doubt instead of trustWhy AI should amplify judgment, not replace itWhat emotionally intelligent brands do differently onlineConnect with Nick Explore IGU Global SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    59 min
  5. How to Identify the Customers Worth Keeping #594

    FEB 12

    How to Identify the Customers Worth Keeping #594

    James Hurman, founder of Previously Unavailable and one of the sharpest marketing strategists in the region, analysed data across dozens of retail brands and billions of dollars in transactions. What he found flips the default ecommerce logic on its head. Growth didn’t come from retaining more customers. It came from retaining the customers who increased their spend over time. That insight became the foundation for this Playbook. In this Playbook: Why the brands retaining the most customers are often growing the slowestHow to identify which retained customers actually increase lifetime valueWhat Culture Kings learned about “toxic products” and one-and-done buyersWhy Who Is Elijah stopped discounting its Discovery SetHow Ryderwear protects margin by excluding high-propensity buyers from discountsThe difference between retention volume and retention valueHow to rebalance loyalty and penetration for sustainable ecommerce growthConnect with James Explore Previously Unavailable James’ main episode Culture Kings’ main episode Who Is Elijah’s main episode Ryderwear’s main episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    11 min
  6. Cooki Haircare: Scaling a Solid Shampoo Brand Without Big Teams, Big Spend, or Chaos | #593

    FEB 8

    Cooki Haircare: Scaling a Solid Shampoo Brand Without Big Teams, Big Spend, or Chaos | #593

    Can ecommerce still be simple? And can it still scale? Cooki Haircare is a solid shampoo and conditioner brand Jaimee and her husband Lucas acquired as a “business in a box”, originally doing just four sales a day. Fast forward, and the brand is now generating over $3 million in annual revenue, powered by a lean team, a tight channel mix, and an unusually deep connection with its customers. Today’s conversation is a masterclass in restraint, and why sometimes, doing less is what unlocks growth. Today, we’re discussing: Scaling ecommerce profitably with a lean, lifestyle-first setupWhy focus on one channel can outperform spreading across manyUsing customer reviews as a growth engine, not just social proofBuilding a niche brand through product obsession and clarityHow deep customer understanding drives conversion, bundles and retentionConnect with Jaimee Explore Cooki Haircare SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    49 min
  7. How to Systemise Team Culture Without Losing Trust #592

    FEB 5

    How to Systemise Team Culture Without Losing Trust #592

    In the early days, culture just exists. The founder’s in the building. Decisions are fast. Everyone knows why the business exists and how things get done. It’s messy, but it works. But then the brand grows. Headcount increases. Layers appear. Process sneaks in. Suddenly, the thing that once felt like an advantage starts to feel fragile. Not broken, just thinner. Harder to rely on. Today's Playbook pulls together lessons from operators who’ve been through that exact moment and come out the other side. Not by trying to “protect the vibe”, but by treating culture like infrastructure: something that has to be designed, maintained, and occasionally rebuilt. In today's playbook: Why team culture usually breaks during change, not growthHow to build trust before introducing process and structureThe role of communication rituals in stabilising teams at scaleWhy measuring trust beats chasing engagement scoresHow calm leadership prevents culture from fracturing under pressureUsing team culture as a quality control mechanism as you scaleConnect with Emma Explore Culture Kings Culture Kings’ episode Birdsnest’s episode The Body Shop’s episode Ecosa’s episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    15 min
  8. Growth Without Discounts: How Merry People Played the Long Game | #591

    FEB 1

    Growth Without Discounts: How Merry People Played the Long Game | #591

    Five years ago, Danielle joined us as the founder with a bold idea, a bootstrapped balance sheet, and a firm belief that Merry People would never discount. Fast forward to today and the business looks very different. International revenue now makes up half of sales. The team has grown to more than 30 people. There’s a physical retail store. And Danielle has navigated global expansion, copycats, tariffs, two children, and the emotional weight of scale… still not discounting. This episode isn’t a victory lap. It’s a check-in on what happens after the breakout.  Today, we're discussing: What actually compounds over five years in ecommerceWhy never discounting became a brand asset, not a constraintHow international growth forces you to rebuild your playbookThe hidden emotional cost of scaling while starting a familyWhy reflection, restraint, and saying no matter more at scaleConnect with Dani Explore Merry People SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    44 min
See All (598)

4.2
out of 5
5 Ratings

About

Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 🎧 500+ episodes and counting  📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au  Hosted on Acast. See acast.com/privacy for more information.

Information

You Might Also Like