20 episodes

A dive into subscription-based businesses who live and breathe M.R.R. (monthly recurring revenue) to talk about what fuels growth, reduces churn and improves lifetime value. We also touch on the mental health side of running a business with high-performance demands including stress, overwhelm, anxiety, panic attacks, and depression. I ask each guest what they've experienced and what they do to deal with these issues along the way. Brought to you by CampaignRefinery.com

Addicted to M.R.R‪.‬ Travis Ketchum

    • Business
    • 5.0 • 15 Ratings

A dive into subscription-based businesses who live and breathe M.R.R. (monthly recurring revenue) to talk about what fuels growth, reduces churn and improves lifetime value. We also touch on the mental health side of running a business with high-performance demands including stress, overwhelm, anxiety, panic attacks, and depression. I ask each guest what they've experienced and what they do to deal with these issues along the way. Brought to you by CampaignRefinery.com

    S02E10 Turning a Betfair Membership into 50k MRR with Ryan Carruthers

    S02E10 Turning a Betfair Membership into 50k MRR with Ryan Carruthers

    Membership sites and group coaching can radically change the trajectory of almost any business. They are digital, scalable, and have amazing margins.

    In this episode, Ryan Carruthers discusses how he made all the rookie mistakes (like mailing his customers as BCC instead of a proper email list).

    I hope you enjoy this insightful discussion, where Ryan breaks down his entire funnel including premium up-sells and reduced down-sells to turn cancellations into continued subscription revenue.
    Brought to you by Campaign Refinery.

    • 53 min
    S02E09 Sales Training: From Cold Calling to Closing The Sale with John "Sales Samurai" Molyneux

    S02E09 Sales Training: From Cold Calling to Closing The Sale with John "Sales Samurai" Molyneux

    Many people fear public speaking more than death itself.

    So the very thought of picking up the phone and calling your otherwise ideal prospects and asking them to buy makes most people's palms sweaty.

    But could the success of your company be depending on it?

    This week I interview John Molyneux, author of "Sales Samurai" who breaks down how to find your ideal prospects, get the decision-maker on the phone, and ultimately close the deal.

    I guarantee by the end of this episode you will have some actionable tips on how to generate more sales for your business and stress less about doing it.

    References in the show:
    John's book on Amazon (non-affiliate).
    Reach out to John on LinkedIn.
    Brought to you by Campaign Refinery.

    • 48 min
    S02E08 - "Building an Agency Subscription with 100% Customer Satisfaction" with J.C. Granger

    S02E08 - "Building an Agency Subscription with 100% Customer Satisfaction" with J.C. Granger

    J.C. was tired of the massive surges and complete fall off in his agency revenue, so he found a way to switch from big products to a normalized subscription.

    We discuss how be pivoted from one-time big-ticket tasks for clients, into a subscription model that has led to 100% of customer reviews being 5-stars even 10+ years later.

    Plus, we talk about how to hire quality people as well how important it is to disqualify your prospects in your marketing pipeline. How telling people NO instead of promising the sky can lead to increased revenue, amazing retention and extremely happy customers.

    Check out J.C.'s agency here:
    https://www.infinitymgroup.com
    Brought to you by Campaign Refinery.

    • 1 hr 4 min
    S02E07 - "From Drug Abuse & Prison To Successful Founder & Investor" with Dan Martell

    S02E07 - "From Drug Abuse & Prison To Successful Founder & Investor" with Dan Martell

    From drug abuse and prison to successful founder and now running one of the largest and most successful SaaS mastermind groups that helps software businesses rapidly scale.
    Dan Martell overcame ADHD, foster care, group homes, and two trips to jail to find a very unusual path to success.
    After 11 months of rebab and redemption, finding a programming book and a 486 computer ignited his love for technology and all the possibilities that come with that.
    Learn more about Dan’s leading SaaS mastermind program:
    https://www.danmartell.com/
    Brought to you by Campaign Refinery.

    • 53 min
    S02E06 - "How a Magician and a Mind Reader turned into SaaS founders" with Rob & Kennedy

    S02E06 - "How a Magician and a Mind Reader turned into SaaS founders" with Rob & Kennedy

    A magician and a mind reader walk into a conference.
    Sounds like the start of a joke, but it’s how two gents from the UK met 20 years ago and would ultimately lead to a successful SaaS company and marketing training business.
    Tune in to learn how they made the jump from entertainers to successful product creators, and how when the SaaS almost fell apart, they turned to building a vibrant marketing community to generate immediate cash and save the business.
    Plus, you’ll get some really actionable advice about how you can meaningfully connect with influencers in your space that will open the doors to new business, great friendships and growing sales.
    Check out what Rob & Kennedy are working on:
    https://www.emailmarketingheroes.com/
    https://www.responsesuite.com/
    Brought to you by Campaign Refinery.

    • 1 hr 4 min
    S02E05 - "From 'Tiny Little Product' Burnout, To Successful SaaS" with Walt Bayliss of AgencyBud

    S02E05 - "From 'Tiny Little Product' Burnout, To Successful SaaS" with Walt Bayliss of AgencyBud

    Walt Bayliss is a serial entrepreneur who got tired of the endless launch treadmill of “tiny little products” which were leading to burnout and massive swings in cash flow. His solution was to launch a suite of tools that really help Agencies deliver amazing value to their customers and clients.
    Walt also opens up about a deeply personal time where he didn’t know what was next in his business and contemplated ending it all. Learn what he did to turn his outlook around, and why he’s thankful to still be here creating value day-in and day-out.
    Check out what Walt is working on at: https://agencybud.com/
    Brought to you by Campaign Refinery.

    • 55 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Jon Randel ,

Well spoken and informative

This is both a very well done podcast and an intelligent one, the interview process has some of the best questions for the subject matter and the information given because of such a wonderful conversation is beneficial for the audience and consumers!

Thank you for what you do!

dnico21 ,

Great content.

I love all the tips and tricks shared here. As a SAAS company it’s all about that recurring revenue. This is a great source for ideas and content

M Fountain ,

Love the question “how did you get your 1st 100 customers”

This podcast asks the many of the questions you want to know about some of the products and services you use and pay for online. My favorite question by far is how did you get your 1st 100 questions. Creating a startup is easy. Getting to the 1st 100 (PAYING) customers is not. Ton of insights here! — Looking forward to learning more.

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