64 episodes

Welcome to "Addressed For Success: The Gundir Podcast," your trusted resource for all things related to direct mail. Brought to you by Gundir, industry leaders in direct mail marketing, our podcast is here to take the mystery out of direct mail. Each episode serves up insightful discussions on direct mail strategies, the latest trends, and testing methods, peppered with a healthy dose of engaging agency topics. We promise not only to inform but also entertain. Whether you're just starting with direct mail or you're a seasoned expert, we have something for everyone. So, why wait? Subscribe to "Addressed For Success: The Gundir Podcast," and let's dive into the exciting world of direct mail together! Notice to Listeners: The voices in our podcast, including host and guest voices, are created using artificial intelligence technology. Each AI voice is based on the consent of the individual it represents, ensuring ethical use of their digital likeness. This innovative approach allows us to deliver content in a unique and engaging manner. Thank you for tuning in and being part of our journey.

Addressed For Success: The Gundir Podcast Gundir

    • Business
    • 5.0 • 3 Ratings

Welcome to "Addressed For Success: The Gundir Podcast," your trusted resource for all things related to direct mail. Brought to you by Gundir, industry leaders in direct mail marketing, our podcast is here to take the mystery out of direct mail. Each episode serves up insightful discussions on direct mail strategies, the latest trends, and testing methods, peppered with a healthy dose of engaging agency topics. We promise not only to inform but also entertain. Whether you're just starting with direct mail or you're a seasoned expert, we have something for everyone. So, why wait? Subscribe to "Addressed For Success: The Gundir Podcast," and let's dive into the exciting world of direct mail together! Notice to Listeners: The voices in our podcast, including host and guest voices, are created using artificial intelligence technology. Each AI voice is based on the consent of the individual it represents, ensuring ethical use of their digital likeness. This innovative approach allows us to deliver content in a unique and engaging manner. Thank you for tuning in and being part of our journey.

    Episode #64: Drive response with winning direct mail formats

    Episode #64: Drive response with winning direct mail formats

    In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson shares expert insights on how different direct mail formats can drive responses and enhance your marketing strategy. Discover the unique benefits of postcards, self-mailers, letter packages, snap packs, invitation packs, and oversized large format mailers. Learn how a simple change in format can breathe new life into your campaigns and boost response rates.

    ► To read the related blog article, visit: https://gundir.com/resource/drive-response-with-winning-direct-mail-formats/
    ► To get started with direct mail, visit: gundir.com

    Episode #63: Direct mail and suppression

    Episode #63: Direct mail and suppression

    In this episode of "Addressed For Success: The Gundir Podcast," Jeff Tarran explains why suppression files are crucial for any direct mail campaign. Learn who should be included in your suppression list and why privacy laws make this practice more important than ever. Jeff shares real-world examples and expert tips to help you save money and improve your campaign results.

    ► To read the related blog article, visit: https://gundir.com/resource/direct-mail-and-suppression/
    ► To get started with direct mail, visit: gundir.com

    Episode #62: Seven steps to successful A/B testing in direct mail

    Episode #62: Seven steps to successful A/B testing in direct mail

    Join Jeff Tarran as he uncovers the secrets to successful A/B testing in direct mail. Learn how to continually improve your mail response and protect against declining performance. Jeff shares seven essential steps for conducting effective A/B tests, ensuring your direct mail campaigns are always optimized. Don’t miss out on these invaluable insights from an industry expert.

    ► To read the related blog article, visit: https://gundir.com/resource/seven-steps-to-successful-a-b-testing-in-direct-mail/
    ► To get started with direct mail, visit: gundir.com

    Episode #61: Before there was an app for that

    Episode #61: Before there was an app for that

    In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson takes us back to the early days of the iPhone, sharing the story behind one of the first functional flashlight web apps, iLight. Mike reflects on the excitement of creating and launching iLight and its unexpected success.

    ► To read the related blog article, visit: https://gundir.com/resource/before-there-was-an-app-for-that/
    ► To get started with direct mail, visit: gundir.com

    Episode #60: What is a creative strategy and why is it important?

    Episode #60: What is a creative strategy and why is it important?

    In this episode of "Addressed For Success: The Gundir Podcast," Mike Gunderson explains the critical role of a creative strategy in marketing. Discover how a well-crafted creative brief can guide your team and ensure your campaign's success. Learn about the essential components that make up an effective creative strategy. Mike shares valuable insights that will help you produce results-driven projects.

    ► To read the related blog article, visit: https://gundir.com/resource/what-is-a-creative-strategy-and-why-is-it-important/
    ► To get started with direct mail, visit: gundir.com

    Episode #59: How to segment your direct mail targets to attain a better response

    Episode #59: How to segment your direct mail targets to attain a better response

Customer Reviews

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3 Ratings

3 Ratings

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