GTM with AI

Aptitude 8

Connor Jeffers, CEO of Aptitude 8, interviews marketing, sales, and customer success leaders about how they are using artificial intelligence to innovate, optimize, and scale their go-to-market operations.

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  1. Insights from Zapier's Lindsay Rothlisberger: A Masterclass in Leveraging AI for RevOps

    2024. 07. 16.

    Insights from Zapier's Lindsay Rothlisberger: A Masterclass in Leveraging AI for RevOps

    In this episode of "Go to Market with AI," Conor Jeffers interviews Lindsay Rothlisberger, Director of Revenue Operations at Zapier. With 16 years of experience, Lindsay shares her insights on: Implementing AI in RevOps to boost sales efficiencyCreating seamless customer experiencesUsing AI for lead routing and call preparationEnhancing product feedback loops with AIKey highlights from the interview: How AI tools like Zapier and OpenAI are integrated into workflows.Real-world use cases demonstrating increased efficiency and improved customer experiences.The importance of RevOps in modern business structures and how AI can amplify its impact.Tips for organizations starting their AI journey in RevOps.0:00 - Introduction  0:35 - Welcome and guest introduction  1:20 - Lindsay's background and career journey  2:15 - Transition from marketing automation to RevOps  3:00 - Importance of RevOps in organizations  4:05 - AI's role in transforming RevOps  5:10 - Real-world AI use cases at Zapier  6:30 - Lead routing with AI  8:00 - Enhancing customer experience with AI  9:20 - AI in product feedback loops  10:30 - Sales efficiency improvements using AI  12:15 - Coaching and feedback automation with AI  14:00 - Challenges and learnings from AI implementation  16:00 - Future of AI in RevOps and final thoughts #AI #RevOps #RevenueOperations #Zapier #AIinBusiness #SalesEfficiency #CustomerSuccess #MarketingAutomation #TechInnovation #Aptitude8 https://aptitude8.com/ https://www.linkedin.com/company/aptitude-8/ https://www.linkedin.com/in/connor-jeffers/

    35분

소개

Connor Jeffers, CEO of Aptitude 8, interviews marketing, sales, and customer success leaders about how they are using artificial intelligence to innovate, optimize, and scale their go-to-market operations.