Ads that Convert Liz Melville

Today we’re looking at the power of the launch debrief and why it’s essential to your course and business growth! You and I both know that, when a launch is in full swing, emotions are high and there are a lot of things going on. It can sometimes feel like one big rollercoaster!
But when it’s all done and dusted, one of the most important things you can do, is to dig into the data and look at what went well, what didn’t go so well, and how you can improve it for the next time!
If you’re not sure which metrics matter, or how to do a debrief of your launch, don’t worry: I’m sharing my process with you in this episode!
And if that’s not exciting enough, I also have a very special announcement happening in this episode.....but you'll have to tune in to discover what it is!
 
The one thing that many struggling entrepreneurs do when they get to the end of a launch, and why it isn’t serving them. Which metrics matter during your launch, and how to assess what they're telling you? The importance of a debrief in helping you identify and focus on what really happened in your launch.  
Join the The Launch Lab Podcast Waitlist and enter the FREE Giveaway to win a set of Apple AirPods: https://lizmelville.com/labwaitlist
 
Launch Debrief template: https://lizmelville.com/debfrief 
 
Join the Launch Lab Community: https://lizmelville.com/group

Have you ever wrestled with pricing an offer or an online course, and heard those whispers inside your head of "nobody will pay THAT for THIS?!" Or struggled to decide on the right price for your course, because you're worried nobody can afford it?
Then this episode is for you! Discover the secret messages that your pricing could be sending to your customers, and how it can massively affect how you are perceived. And why putting a discount price on a luxury service or product, can send out all the wrong signals!
 
What You'll Discover:
The hidden messages your pricing contain about your own self worth? How pricing sends subliminal messages to the people who look at our offers. What slashing prices might be saying to your potential customers (and it's not about being more affordable!)  
Thrive Global article: https://thriveglobal.com/stories/what-your-pricing-is-trying-to-tell-you-about-your-level-of-self-worth/
 
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To connect with me and share your thoughts on the podcast: Leave a note in the comment section below. Message me on Facebook or Instagram  Facebook Group  To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Have you ever found yourself running ads to a brand new sales page....but not seeing sales from the ads? And wondering how on earth you can best optimise your ads to drive more sales from the page?
On today’s episode of Ads That Convert, I'm sharing top tips on how best to optimise your ads so Facebook is well equipped to go get you the results you want!
And I’m also offering a few suggestions that you can use when deciding which ads to run in order to boost your traffic, bring people to your website, establish a customer base and start selling!
Which campaign objective should you be choosing in order to get people to click the ad, go to your website and make a purchase? How do you ensure that Facebook has enough data to display your ads to the perfect members of your audience? How can you get Facebook to go out and get you the result that you really want?  
Get the details for Ads on Fire!
www.lizmelville.com/adsonfire
 
Join the Facebook Community
https://lizmelville.com/community
 
To connect with me and share your thoughts on the podcast: Leave a note in the comment section below. Message me on Facebook or Instagram  Facebook Group  To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

This week, Ads That Convert is all about.....YOU! In this Q&A episode, I’m answering some of the great questions submitted by the Ads That Convert community. 
It’s a jam packed episode! So grab those earbuds and listen in! Want to submit a question? Join the Ads That Convert community using the link in the show notes below!
 
Should your ads and ad strategy for a live beta launch be different than the strategy for a main launch? What ads, if any, are good for using humour?  What is your strategy for using Facebook ads to advertise a local event to a local market? How do ads convert with Facebook Lives? My ads didn’t convert the way I thought they would. Is the problem with my webinar, my sales page, or my ads? 


Join the Facebook Community
https://lizmelville.com/community
 
To connect with me and share your thoughts on the podcast: Leave a note in the comment section below. Message me on Facebook or Instagram  Facebook Group  To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Now more than ever, authentic connection with audience is highly important. If you're wondering how to connect with your tribe, and what to say during times of turbulence, then I've got you covered!
This week I’m joined by my dear friend Kate Dramis, conversion copywriter to some of the biggest names in the online space.
We go deep into discussion about what you need to consider changing in your copy, so you can craft a powerful message to your audience......even when you don't know what to say about current times.
We’re also sharing our thoughts on what people who are having massively successful launches, even in difficult times, are doing, and why it’s working for them!
How much or little should we talk about turbulent times in our copy? Is it a bad idea to sell in your copy right now? How to change your message when you want to pivot into doing something completely different How do you avoid sounding like everyone else as the world discusses what’s happening?  
Kate’s Messaging Workshop: http://workshop.katedramis.com
 
Join the Facebook Community
https://lizmelville.com/community
 
To connect with me and share your thoughts on the podcast: Leave a note in the comment section below. Message me on Facebook or Instagram  Facebook Group  To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

You don't need me to tell you that times are uncertain right now, and COVID-19 has most people in a panic. But with all that's going on in our lives, how can we best adapt?
What we’re living through in the world, has brought up a lot of challenges that we’ve never really had to deal with before. People are afraid, and having to figure out how to generate an income online for the first time.
Those of us who are already running established online businesses are in an amazing position to be more flexible, keep our businesses running, and may not see some of the obstacles other people are facing.  But we still need to adapt to the new world landscape. So on this week’s episode of Ads That Convert, I’m sharing 5 things that you can be doing to adapt your online business, so that you can weather the storm and get through these uncertain times! 
 
The real deal about how businesses are responding to the current pandemic, and how existing online entrepreneurs are in a unique place to help. What kinds of things can you be doing to adapt to the lifestyle and business changes you’ve had to make? What do people need to hear from you right now? Should I be running Facebook Ads right now?


Join the Facebook Community
https://lizmelville.com/community
 
To connect with me and share your thoughts on the podcast: Leave a note in the comment section below. Message me on Facebook or Instagram  Facebook Group  To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!