13 episodes

Your customers are changing. First, the Internet. Now, a new generation of devices, such as smart phones, once again pushes your markets towards a real digital lifestyle. Get ready for a new shift in expectations, needs, and preferences. But this time, relying on past strategies will not be sufficient to recognize your customer's new face.

advancis Podcasts | Ingeniosity meets Technology meets Simplicity to bring you clever ways to communicate with your customers advancis.com

    • Business

Your customers are changing. First, the Internet. Now, a new generation of devices, such as smart phones, once again pushes your markets towards a real digital lifestyle. Get ready for a new shift in expectations, needs, and preferences. But this time, relying on past strategies will not be sufficient to recognize your customer's new face.

    The Revolution That Wasn't: Social Media - Part 2 of 2-part series

    The Revolution That Wasn't: Social Media - Part 2 of 2-part series

    We complete our expose on the reasons behind most marketers' failed attempts at social media marketing. In this podcast, we look at ecommerce, hashtags, and more...

    • 4 min
    The Revolution That Wasn't: Social Media - Part 1 of 2-part series

    The Revolution That Wasn't: Social Media - Part 1 of 2-part series

    In short, your efforts could be doomed from the start and there is not much you can do about it. Social media is not the organic marketing platform we all like to believe nor is it as powerful as we have been led to believe. It just seems that way, here is why...

    • 4 min
    So, what happens at second 5 ?

    So, what happens at second 5 ?

    We have all seen so many of them that we can ignore playing commercials. For most, the only time we interact with the ad is to skip it. Our experience tells us every viable online marketing tool features its own little hidden, and sometimes not-so-hidden, tricks to reverse the inevitable decreasing ROI trend. Online video ads are no different. Join us to discover what you can do.

    • 4 min
    It's 2021, where is your WWW?

    It's 2021, where is your WWW?

    An integral part of every web site address in the early days of the Web, subdomains such as WWW need to be reconsidered if you do not want to lose online customers. In this short podcast, we will show you why and how to update security settings for your web site to accomodate search engines.

    • 3 min
    [Enhanced podcast] Building a powerful eBrand - Part 1

    [Enhanced podcast] Building a powerful eBrand - Part 1

    Probably, the most challenging discipline in marketing today is eBranding. If you are an eBranding manager or are about to assume eBranding responsibilities, you already know that eBranding is about a lot more than clever domain names, killer web site designs, or even innovative online promotions. Learn how to build extraordinary value for your company by defining the image and identity of a strong eBrand that will pave the way for the type of customer relationships that CRM systems can only dream of building.

    • 6 min
    [Enhanced podcast] Building a powerful eBrand - Part 2

    [Enhanced podcast] Building a powerful eBrand - Part 2

    Probably, the most challenging discipline in marketing today is eBranding. If you are an eBranding manager or are about to assume eBranding responsibilities, you already know that eBranding is about a lot more than clever domain names, killer web site designs, or even innovative online promotions. Learn how to build extraordinary value for your company by defining the image and identity of a strong eBrand that will pave the way for the type of customer relationships that CRM systems can only dream of building.

    • 7 min

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