40 episodes

From the editors behind the Toy Book, the Pop Insider, and the Toy Insider comes a new series of podcasts focusing on toys, pop culture, and entertainment. Series' include The Toy Report — inspired by our weekly news roundup from the Toy Book, the leading trade magazine covering the toy industry; and the Power Kid Podcast, hosted by Phil Albritton of Power Kid Design, which features in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries.

Adventure Media & Events Podcast Network adventuremediaevents

    • Business News

From the editors behind the Toy Book, the Pop Insider, and the Toy Insider comes a new series of podcasts focusing on toys, pop culture, and entertainment. Series' include The Toy Report — inspired by our weekly news roundup from the Toy Book, the leading trade magazine covering the toy industry; and the Power Kid Podcast, hosted by Phil Albritton of Power Kid Design, which features in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries.

    Power Kid Podcast: Talking Tamagotchi On with Bandai America's Tara Badie

    Power Kid Podcast: Talking Tamagotchi On with Bandai America's Tara Badie

    In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Tara Badie, director of marketing at Bandai America.

    More than 82 million Tamagotchi virtual pets have been sold since the line first launched to massive success in 1996. Now, Tamagotchi is back on the scene with a retro line that taps into the '90s nostalgia wave and the all-new Tamagotchi On — an evolved new experience with a full-color screen and new ways to interact. On the show, Badie and Albritton discuss her work at both Bandai America and MGA Entertainment (MGAE), along with the relaunch of this iconic brand and why now is the right time for a refresh. Additionally, the duo takes a look into the future of Tamagotchi and how Bandai plans to keep it on the cutting edge of technological innovation.


    ---

    Send in a voice message: https://anchor.fm/adventuremedia/message

    • 29 min
    Power Kid Podcast: It's Upside Down Week as Host Phil Albritton is interviewed by Amigo Games' Jeff Pinsker

    Power Kid Podcast: It's Upside Down Week as Host Phil Albritton is interviewed by Amigo Games' Jeff Pinsker

    The "Power Kid Podcast" goes upside down this week as a recent guest flips the script to put host Phil Albritton of Power Kid Design in the hot seat.

    Jeff Pinsker, president of Amigo Games North America is in the interviewer's chair to explore Albritton's origin story.

    In the episode, Albritton discusses some of his earliest work in the toy industry, including the Original Funnoodle, the Bounce ‘Round — the first consumer accessible continuous air bounce house — and Bruce Lund’s sports ball line, The Luminator. The duo discusses the various challenges of inventing vs. developing, and the importance of packaging as a protector, teacher, and brand advocate. Albritton also shares tips for making the most out of your store visits and what to look for as you research the aisle. Finally, the duo explores trendspotting and discusses some of the biggest changes that Albritton has witnessed in the industry.


    ---

    Send in a voice message: https://anchor.fm/adventuremedia/message

    • 47 min
    Power Kid Podcast: Jeff Pinsker of Amigo Games North America

    Power Kid Podcast: Jeff Pinsker of Amigo Games North America

    Happy 2020 Power Kids! It is an honor to start off this year with a conversation with Jeff Pinsker, the president of Amigo Games North America . Throughout his career Jeff has founded, managed and sold several businesses ranging from children’s television to educational products to toys and games. He was President of University Games, CEO of JP Kids, CEO of Infinitoy, President of Klutz, President of Pressman and General Manager at Cardinal. This year's first show is packed with great insight!

    We discuss his early foray into business which includes practical jokes for pay and 7,000 trivia questions! Additionally, we discuss his work at the crossroads of children’s entertainment and toys and I ask him about his involvement in the relaunch of the amazing Zoob product line. He dives deep into the Amigo Credo and why it is so important (you will want to take notes!). Thank you for joining us! — Phil Albritton

    https://www.amigo.games/


    ---

    Send in a voice message: https://anchor.fm/adventuremedia/message

    • 49 min
    Power Kid Podcast: Redwood Ventures' Andy Wiseman — From Bratz and ZhuZhu Pets to Foodie Surprise and Beyond!

    Power Kid Podcast: Redwood Ventures' Andy Wiseman — From Bratz and ZhuZhu Pets to Foodie Surprise and Beyond!

    In this year's final episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Andy Wiseman, founder and CEO of Redwood Ventures.

    Wiseman was recruited into the toy industry following a successful run at Pure Fishing, home to some of the most well-known brands in fishing tackle. At MGA Entertainment, Wiseman played a part in the expansion of the Bratz line, after which he joined Cepia to pioneer the U.S. launch of ZhuZhu Pets. In 2010, Wiseman founded Redwood Ventures, which has grown into a powerhouse known for speed and innovation with distribution of its toys across 65 countries.

    In the episode, Albritton and Wiseman discuss how relocating to Bentonville, Arkansas — home to Walmart — opened many doors. Additionally, they discuss the challenges of creating and marketing the IDO3D 3D writing system, and Wiseman details his personal product philosophy: MBOS (Meaningful, Believable  Ownable, Sustainable).

    Redwood Ventures' Foodie Surprise collection is a 2019 winner in the Toy Insider's Holiday Gift Guide in one of this year's top toy trend areas: Layers of Fun.

    The next season of the 'Power Kid Podcast' begins in January 2020!


    ---

    Send in a voice message: https://anchor.fm/adventuremedia/message

    • 30 min
    Power Kid Podcast: Richard North of Wow! Stuff talks Harry Potter, Brand Building

    Power Kid Podcast: Richard North of Wow! Stuff talks Harry Potter, Brand Building

    In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Richard North, founder and CEO of Wow! Stuff.

    Over the past few years, North has grown Wow! Stuff into an award-winning pop-culture toy and gift manufacturer. The company's Harry Potter Invisibility Cloak is a 2019 Toy Insider Holiday Gift Guide Winner and is nominated for a Toy of the Year (TOTY) Award for Innovative Toy of the Year.

    During their conversation, Albritton and North discuss Wow! Stuff's positioning statement of "Great Brands Brought to Life," and the importance of marketing unique products through the use of video displays and live demonstration artists. North also shares stories on how the company uses technology to create "magic," and how a strong relationship with Warner Bros. was forged to allow the company to become a trusted partner of the Harry Potter and Wizarding World brands.


    ---

    Send in a voice message: https://anchor.fm/adventuremedia/message

    • 42 min
    Power Kid Podcast: Chicago Toy & Game Fair (ChiTAG 2019) Special Edition

    Power Kid Podcast: Chicago Toy & Game Fair (ChiTAG 2019) Special Edition

    In a special episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design shares interviews recorded live at the 2019 Chicago Toy & Game Fair (ChiTAG). Phil says: "ChiTAG 2019 was a huge success and I am happy to bring you this episode recorded live at the show! You will hear many toy industry voices including select winners of the 12th annual Toy and Game Innovation (TAGIE) Awards and winners of The Young Inventors Challenge. Additionally, you will hear conversations with Robert Victor of Kite & Rocket; James Zahn, Senior Editor of the Toy Book, the Toy Insider, and the Pop Insider; and Lifetime Achievement Honoree Award winner Ivan Moscovich."

    "A huge thank you to Mary Couzin, Sheena Stephens and the whole team for creating this excellent event and celebrating innovation! Enjoy the show!"

    https://www.chitag.com/


    ---

    Send in a voice message: https://anchor.fm/adventuremedia/message

    • 39 min

Top Podcasts In Business News