Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of the macro trends affecting digital marketing from experts with a comprehensive view of the changing marketing landscape.
Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization
Paul Uhlir is a cofounder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions for clients in a number of different industries. Add3 offers an integrated, performance based-approach across multiple channels, including AdWords and SEM, Social Advertising, SEO, Amazon Marketing, and more.
Prior to starting Add3, Paul worked in a number of other organizations including time in a sales role at an early search engine where he learned Digital Marketing. He also spent time working for an online dating company that was eventually sold to Match.com and founded Don’t Blink, an agency focused on the EdTech industry.
The topics discussed in this episode include, the changing allocation of ad spend, how AdWords is finite, and why you should not over-personalize your marketing.
Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas
Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and realtors to find and share information about properties. Jeremy oversees marketing as well as product management and strategy for Zillow Group and its portfolio of brands within the real estate industry.
Prior to joining Zillow, Jeremy drove marketing and product management for Microsoft’s Xbox LIVE and consumer mobile efforts, where he grew digital distribution for Xbox and led product strategy for a mobile incubation group. He also previously worked in product management and sales for Trilogy Software, a pioneer in ecommerce software.
Jeremy is on the boards of directors for Rover.com and Room 77. Jeremy holds an M.B.A from the Kellogg Graduate School of Management at Northwestern and a B.S. in engineering from Purdue University.
The topics discussed in this episode include obsessing about your persona, the two phases of retention, and how to not become paralyzed by your data.
Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO
Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO by Instapage: The Most Powerful Landing Page Platform | Ander Frischer
Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing
Jen Grant is the CMO at Looker, a leading business intelligence company, valued at $850 million as of March 2017. Prior to Looker, Jen spent the last 15 years building powerhouse brands from the ground-up. As the first executive marketing hire at Box, she oversaw its growth from a small “consumer back-up” start-up to an industry-leading enterprise content collaboration company used by the majority of the Fortune 500.
After Box, Jen spent a few years advising Homebrew’s portfolio, on the board of directors of nonprofit K-12 Team, and led the rebranding of Elastic as CMO. Prior to Box, Grant spent 4 years at Google leading the Google Apps EDU, Gmail and Book Search marketing teams.
The topics discussed in this episode include the importance of face to face opportunities, why the human touch is essential across you marketing channels, and knowing how to communicate the omni-channel nature of your marketing channels to business stakeholders.
Dale Sperling, CMO of Stash on The Role of Education with Acquisition
Dale Sperling is the CMO of Stash, a consumer financial technology company that allows anyone with a mobile device and at least $5 to start investing immediately. Stash has acquired over half a million new users in 2017 with over 25k joining every week. In June of this year, the company raised a $40 million in Series D funding.
Dale started her marketing career at AOL in Impact Marketing and Sales Development. She has also worked at the Walt Disney Internet Group and cofounded CreatorBox in 2014, a build-it-yourself toy experience for parents and children to do together. She has been with Stash running marketing since May 2015.
The topics discussed in this episode include why self-reported attribution data is not always accurate, how video is becoming increasingly essential, and the importance of delivering ongoing education to your target users.
Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising
Todd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015.
Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI.
Todd is also a contributor at Search Engine Land.
The topics discussed in this episode include why you should hire a specialist to execute on your digital marketing, the additional, secondary benefits of direct response, and a discussion how voice search will affect the future of AdWords.
Ander host of Advertising Influencers highlights all aspects of marketing and business in this can’t miss podcast. The host and expert guests offer insightful advice that is helpful to anyone that listens!
Great insights from MarTech leaders
Ander does a great job here in collecting state-of-the-art digital marketing practices from some of the best MarTech companies around. Inspiring both from an high-level, strategic perspective and from a tactical implementation viewpoint.
Great way to learn best practices of like-minded marketers who see how important landing page conversion is to growth. I take-away at least one idea from each Podcast for my firm.