61 episodes

Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine.
So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, co-founder and content chief at The Glitch.

Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday, starting 27th November.

Advertising Is Dead IVM Podcasts

    • Marketing

Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine.
So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, co-founder and content chief at The Glitch.

Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday, starting 27th November.

    Ep. 60: AMA Episode

    Ep. 60: AMA Episode

    Why is there a need to do this long overdue AMA episode, you ask? It's because you all asked some interesting questions that Varun felt needed to be addressed.On this episode, Varun is joined by Pooja Jauhari, CEO, The Glitch, for an AMA episode. where the two of them answer questions sent in by fans and listeners.What kind of skills are relevant in the advertising and content industry today? How can one reach out to brands? Is it better to learn the skill or learn the market? Tune in to find out the answer to all these and more questions.
    P.S. The sound might be a little different than usual as Varun couldn't make it to the studio this week, but he'll be damned before he misses a week of the podcast! :)
    Talk to Varun Duggirala on Twitter and Instagram @varunduggiYou can follow Pooja on Instagram & Twitter @PoojaJauhari
    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

    • 46 min
    Ep. 59: Creating Through Different Lenses

    Ep. 59: Creating Through Different Lenses

    Developing the design, determining the visuals, figuring out how the content fits as a part of the project, etc., are all innate parts of being a creator. Our tendency, however, is to put people into buckets, into categories, whether they're a photographer, or an artist, or a visual designer.But what has become the hallmark of a 'new-age' creator, is to be able dabble in all of it!Joining host Varun Duggirala today is Avinash Jai Singh, photographer & film-maker, to talk about how to live the life of a New Age Creator.
    Talk to Varun Duggirala on Twitter and Instagram @varunduggiYou can follow Avinash Jai Singh and all his awesome art on Instagram & Twitter @daakujaisingh.
    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

    • 1 hr 3 min
    Ep. 58: Building Youth Experiences

    Ep. 58: Building Youth Experiences

    Happy New Year folks! :)
    How can one build experiences that the young feel they can relate to, while not being pandered to? To understand that, why not start out this year with a talk on youth-culture?
    On this first episode of the New Year, host Varun sits down with Anto Philip and Shreyans Jain, the co-founders of Under 25 and the Under 25 Summit, to talk about how Under 25 came to be, and it's goals. The Summit aims to brigde the gap between aspiring youngsters and their inspirations.
    They also discuss how one can engage with one's audience in unique ways, and the importance of valuing said audience.
    Talk to Varun Duggirala on Twitter and Instagram @varunduggi
    Talk to Anto Philip on Twitter @anto_philip, and on Instagram @antophilip
    Talk to Shreyans Jain on Twitter @shreyansjain23 and on Instagram @theshreyansjain
    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

    • 1 hr 17 min
    Ep. 57: From Marketer to Angel Investor

    Ep. 57: From Marketer to Angel Investor

    There are periods that are called the golden years of a brands marketing and these ebb and flow. There are also those who facilitate these waves, not just on one brand or company, but push boundaries and generate brand value as they change roles and industries. Many like this have also moved in recent years to taking all this understanding to create value for startup’s, as they work towards creating these golden waves for themselves.
    One such wave rider and facilitator is Lloyd Mathias. On this weeks episode of Advertising is Dead with our host Varun Duggirala, Lloyd discusses his journey of having worked with brands like Pepsi, Motorola, HP amongst others, and how that has led him to helping startup’s both as an angel advisor as well as a business strategist in today’s digital landscape.
    Talk to Varun Duggirala on Twitter and Instagram @varunduggi
    Talk to Lloyd Mathias on Twitter @LloydMathias
    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

    • 47 min
    Ep. 56: Building a Business around an Artist

    Ep. 56: Building a Business around an Artist

    Artists have a central ethos within which they build their art form. This has also led many artists to build entire businesses, that are centred around that very ethos. This practice of building businesses around artists has most times been facilitated by those who’ve helped them cross the first arc of being successful, and then progressed to this next stage in their evolution.
    On this episode of Advertising is Dead, host Varun Duggirala is joined by the Co-Founder and Business Head at Gully Gang Entertainment, as they talk about his transition from artist manager to business head, his co-founder Divine & how one can build a business ecosystem around an artist
    Talk to Varun Duggirala on Twitter and Instagram @varunduggi
    Talk to Chaitanya Kataria on Twitter @chait_kataria and Instagram @ckataria
    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

    • 51 min
    Ep. 55: From Creative Director to Consumer Experience

    Ep. 55: From Creative Director to Consumer Experience

    One of the common misconceptions about the disruption in the advertising and marketing space is the fact that this is all about social platforms and content creation. However, the underlying fact is that the influx of availability of data and its analysis play a major role in the ecosystem.
    On this episode of Advertising is Dead, host Varun Duggirala is joined by the Chief Digital Officer at Hansa Cequity, Nishad Ramachandran as they speak about how one makes the transition from being in a traditional advertising agency, to really moving towards the other side that is focused more on consumer journey and how technology impacts it.
    Talk to Varun Duggirala on Twitter and Instagram @varunduggi
    Talk to Nishad Ramachandran on Instagram @nishad
    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

    • 59 min

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