Advertising Specialty Institute

ASI
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  • BUSINESS
  • UPDATED WEEKLY
Advertising Specialty Institute Podcast

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

  1. Promo Insiders: What A Blind World Trade Center Survivor Can Teach Business Leaders

    1 DAY AGO

    Promo Insiders: What A Blind World Trade Center Survivor Can Teach Business Leaders

    On September 11, 2001, Michael Hingson, who’s been blind since birth, escaped the World Trade Center by navigating 78 flights of stairs with his then guide dog Roselle. Now, he shares his story – and the many lessons he’s learned about teamwork, facing fear and trust – with audiences around the world. He’ll be a speaker at ASI’s Power Summit in October.

    16 min
  2. Promo Insiders: The Big Takeaways from ASI Research’s 2nd Annual European Promo Market Study

    SEP 5

    Promo Insiders: The Big Takeaways from ASI Research’s 2nd Annual European Promo Market Study

    The promotional products business is becoming more globally interconnected than ever. As such, don’t miss the key findings from this in-depth exclusive study on distributor performance in Europe.

    22 min
  3. Promo Insiders: Supply Chain Flash Points On The Eve Of The Holiday Gifting Season

    AUG 29

    Promo Insiders: Supply Chain Flash Points On The Eve Of The Holiday Gifting Season

    From strike threats to militant attacks, there is a lot in play. What does the disruption mean for the promo products industry in the final months of 2024? ASI Media editors Christopher Ruvo and Sara Lavenduski weigh in.

    26 min
  4. Gemline Execs Delve Into Product-Level Carbon Emissions Tracking Initiative

    AUG 23

    Gemline Execs Delve Into Product-Level Carbon Emissions Tracking Initiative

    Frank Carpenito, CEO and president of the Counselor Top 40 supplier, and Tim Behling, vice president of supply chain and sustainability, discuss the importance of getting a handle on Scope 3 emissions.

    27 min
  5. Promo Insiders: Points Of Convergence (and Divergence) Between The Print And Promo Industries

    AUG 14

    Promo Insiders: Points Of Convergence (and Divergence) Between The Print And Promo Industries

    Description: Andrew Titus, president of Counselor Top 40 distributor Fully Promoted (asi/384000) and his brother A.J. Titus, president of Signarama – both part of United Franchise Group – joined the Promo Insiders podcast to talk about the main similarities and differences between the print and promo industries, and how companies in the industry see the value in offering both.

    12 min
  6. Promo Insiders: Top Insights From Counselor’s 2024 State Of The Industry Report

    AUG 8

    Promo Insiders: Top Insights From Counselor’s 2024 State Of The Industry Report

    Description: Counselor Editor-in-Chief C.J. Mittica and ASI Sr. Executive Director of Research Nate Kucsma highlight the most interesting findings from our annual report and what it means for distributors and suppliers.

    52 min
  7. Promo Insiders: Exclusive Interview with Hit Promo’s CJ Schmidt, Counselor’s Person of the Year

    JUL 25

    Promo Insiders: Exclusive Interview with Hit Promo’s CJ Schmidt, Counselor’s Person of the Year

    ASI Senior Vice President Michele Bell interviews Schmidt on his successes, big strategy swings, some notable misses and why he’s in it for the long haul.

    20 min
  8. ‘You Have To Be Transparent,’ Says Counselor’s 2024 Sustainability Advocate Of The Year

    JUL 25

    ‘You Have To Be Transparent,’ Says Counselor’s 2024 Sustainability Advocate Of The Year

    Albert van der Veen, CEO of XD Connects, discusses the importance of backing up claims of lower-impact promotional products.

    16 min
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Ratings & Reviews

4.6
out of 5
5 Ratings

About

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

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