166 episodes

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

Advertising Specialty Institute ASI

    • Business
    • 5.0, 2 Ratings

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

    Promo & PPE: The State of Things & the Future

    Promo & PPE: The State of Things & the Future

    PPE expert Kimberly Fulford of Proforma provides insights on what products are trending, which end-markets to target now, how clients’ PPE needs are evolving and more.

    • 19 min
    Emblems & Patches, Explained

    Emblems & Patches, Explained

    Emblems and patches are two of the most popular decoration products in our industry – and with current needs for this decoration method on the rise, it’s important to know why you should sell them and how to speak to current customer concerns.

    In this podcast, learn from Alison Zuccaro, Strategic Product Manager of STAHLS’, a leading decoration materials manufacturer as she breaks down everything you need to know. Listen now to learn what exactly all the different types of patches and emblems are, how they’re used and expert recommendations to exceed expectations on every order.

    • 40 min
    Promo Notes From New York

    Promo Notes From New York

    Distributor Joseph Sommer saw some of the worst of the COVID-19 pandemic firsthand in his native New York City. But he’s found ways to adapt and keep business moving – something he shares here.

    • 35 min
    4 Ways to Improve Your Social Media Presence

    4 Ways to Improve Your Social Media Presence

    Businesses are reopening to a new reality, so there's no better time like the present to assess your current social media strategy and make changes. In this episode, Melissa Newman walks you through conducting a social media audit, and then speaks with Jeremy Picker, CEO and creative director of AMB3R Creative, on defining your company’s mission statement and how that influences quality content and branding on social media.

    • 59 min
    Marty Lott, 2020 Counselor Lifetime Achievement Award

    Marty Lott, 2020 Counselor Lifetime Achievement Award

    Be nice and tell the truth. Marty Lott attributes his nearly 50-year career and the massive growth of Top 40 supplier SanMar to those two kindergarten lessons. In this Promo Insiders episode, Lott reflects on growing SanMar from his parents’ basement and discusses how the company has endured the COVID-19 crisis.

    • 20 min
    Jo-an Lantz, Counselor 2020 Person of the Year

    Jo-an Lantz, Counselor 2020 Person of the Year

    In this Promo Insiders podcast, Jo-an Lantz, CEO/president of Top 40 distributor Geiger(asi/202900), discusses everything from how to lead effectively, to dealing with the impact of COVID-19, to ways forward for the promo industry, to why empathy, making mistakes and perseverance are essential to success.

    • 28 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Top Podcasts In Business

Listeners Also Subscribed To