31 episodes
Aesthetically Speaking Rebecca Peterson & Abby Pace
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- Business
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5.0 • 8 Ratings
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Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost!
Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!
We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.
Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.
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30. Branding for Coaches - The Vision, Vibes, and Visuals You Need to Succeed!
Please believe me when I say that you cannot overcome a lack of branding, or weak sauce branding, with strong belief in yourself. And if that is confusing or intriguing to you, stay tuned because today I'm gonna be diving deep into the what, the how, and the why of branding for coaches.
I delve into the world of coaching businesses and the crucial role that branding plays in elevating them from hobby to professional level. I uncover the intricacies of crafting a brand that reflects the coach's vision, vibes, and personality, ultimately attracting clients who resonate with their values.
In this episode Rebecca shares:
Importance of personal vision in business
Crafting a clear business vision
Establishing a strong brand vibe
Visual design process for branding
Elevating coaching business to professional level
Building a profitable coaching business around authentic self
Visit the show notes for this episode:
Ep. 30 | Branding for Coaches - The Vision, Vibes, and Visuals You Need to Succeed!
Work with Rebecca:
Brand + Website Design
Personal Brand Mastery
Brand in a Day
Creative Partnership | Done-for-you Strategy + Design
Client Case Studies
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast -
29. Masculine vs Feminine Design -- What to Use and When
Welcome back to another episode of Aesthetically Speaking! In today's episode, we dive deep into the world of gendered design and branding. From discussing personal experiences with gendered toys as children to analyzing the branding strategies of iconic companies, we explore the nuances of masculinity and femininity in design. Tune in for an insightful conversation about the impact of gender on aesthetics, the importance of targeting specific audiences, and the evolving landscape of gender representation in advertising and media. Plus, stick around till the end for an exciting giveaway announcement as we wrap up the first season of Aesthetically Speaking!
In this episode Rebecca & Abby share:
Our personal experiences of how we viewed gender in things such as toys
Our examples of masculine branding
Our feminine branding examples
How to brand for gender-neutral and targeted branding
The shifts in gender stereotypes and representation
Characteristics of masculine vs feminine brands
Visit the show notes for this episode:
Ep. 29 | Masculine vs Feminine Design -- What to Use and When
Work with Rebecca:
Brand + Website Design
Personal Brand Mastery
Brand in a Day
Creative Partnership | Done-for-you Strategy + Design
Client Case Studies
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast -
28. 5 Essential Branding Habits to Attract and Retain High-Quality Clients
There seems to be something that every single business owner wants more of, and that is clients. And you wanna know what Rebecca does not stress about in her business? Clients.
In this episode of Aesthetically Speaking, Rebecca shares her experiences and insights on how to attract and maintain high-paying clients through effective branding habits. She recounts some client horror stories and explains how she has learned from those experiences to improve her client management skills. Rebecca also reveals her step-by-step process for working with clients, from initial consultation to website launch.
Don't miss this episode filled with valuable tips and strategies for gaining more clients and building successful client relationships. Plus, learn about Rebecca's Personal Brand Mastery program and how you can join for 2024.
In this episode Rebecca shares:
A few of my worst client stories that helped me get to where I am today
The reasons every business owner should be a client relationship manager
The five branding habits for gaining clients
The checklist I follow every so often to keep my brand fresh and unique
How to upgrade your self-image, and the process I take my clients through
Visit the show notes for this episode:
Ep. 28 | 5 Branding Habits That Will Help You Gain More Clients
Work with Rebecca:
Brand + Website Design
Personal Brand Mastery
Brand in a Day
Creative Partnership | Done-for-you Strategy + Design
Client Case Studies
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast -
27. How Branding Can Make Your Business More Legit
Have you ever found yourself saying, "I want to look legit"? This episode explores the underlying fears and desires that lead us to seek legitimacy through branding. I firmly believe that branding is more than just design or a logo; it's the intersection of how we perceive ourselves and how others see us. I challenge the assumptions about branding and emphasize the importance of discovery, coaching, strategy, and high-level design in creating a solid brand strategy. Tune in to learn how my unique approach to branding can help you achieve that much-desired legitimacy and stand out from the crowd.
In this episode Rebecca shares:
3 assumptions about branding
The importance of branding
The process of branding
The importance of design in branding
The benefits of working with Rebecca Peterson Studio
Visit the show notes for this episode:
Ep. 27 | How Branding Can Make Your Business More Legit
Episodes mentioned:
Ep. 19 | H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand
Work with Rebecca:
Brand + Website Design
Personal Brand Mastery
Brand in a Day
Creative Partnership | Done-for-you Strategy + Design
Client Case Studies
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast -
26. L is for: Logos
In this episode we delve into the fascinating world of logos. We discuss everything from the importance of a well-crafted logo for brand identity and recognition, to the principles and strategies behind an effective logo design. This episode provides valuable insights for aspiring designers and entrepreneurs. Tune in as we dissect famous logos, highlight design faux pas, and uncover the key elements of a memorable and impactful logo.
In this episode Rebecca & Abby share:
The importance of understanding branding principles
The role of a logo
Difference between a logo and an icon (think Nike’s swoosh, and Apple)
The five criteria for an effective logo
Rebecca provides her expert opinion on several logos Abby has chosen for her
The process in which Rebecca uses to create client logos
Visit the show notes for this episode:
Ep. 26 | L is for: Logos
Work with Rebecca:
Brand + Website Design
Personal Brand Mastery
Brand in a Day
Creative Partnership | Done-for-you Strategy + Design
Client Case Studies
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast -
25. K is for: Keeping Up with Trends in Business and Branding
Are you one to follow the up and coming trends? Whether that be in business, fashion, or social media, today's episode explores the ever-changing landscape of trends and how they impact businesses and brands. From discussing the evolution of design styles to questioning the consequences of being your own brand. Join us as we dissect Weight Watchers' logo, debate the need for skeuomorphism, and explore the power and pitfalls of following trends.
In this episode Rebecca & Abby share:
What is considered a trend and what makes something timeless
Whether certain logos, images, designs are considered trendy
How trends can affect your brand and/or business
How businesses have kept up with trends, such as Coca-Cola and Old Navy
Businesses that have not kept up with trends and how it affects their business
Visit the show notes for this episode:
Ep. 25 | K is for: Keeping Up with Trends in Business and Branding
Work with Rebecca:
Brand + Website Design
Personal Brand Mastery
Brand in a Day
Creative Partnership | Done-for-you Strategy + Design
Client Case Studies
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast
Customer Reviews
Amazing!!!
Rebecca is so knowledgeable of branding and design!! You can tell through her branding challenges and content that she puts her heart into her work. I love how she and Abby provide their input on brands and how the conversations between them are fun!!
Informative and entertaining
This podcast made me want to go start a business! Which is something I have never wanted to do in my life. But the podcast hosts are simultaneously empowering and entertaining. Excited to listen to more!
Relatable and attainable
Refreshing, smart, relatable, and entertaining. As a woman wanting to start my own business but unsure of what audience to target this gave me inspiration and bite sized ideas to take the first steps towards creating my brand.