Aesthetically Speaking

Rebecca Peterson & Abby Pace
  • 5.0 (13)
  • MARKETING
  • UPDATED WEEKLY
Aesthetically Speaking Podcast

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

  1. JUN 25

    59. Why I Believe Brand Development = Personal Development

    As we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentially an act of personal development. I want to draw from my own experiences and influential reads like "The Talent Code" to explain how your identity is the cornerstone of your success. We delve into the power of personal branding, illustrating how aligning your brand with your true self can elevate your business and personal life in unison.    Key takeaways from this episode: Personal Reflections on Life Changes Concept of how brand development = personal development Elements of a strong personal brand Practical steps to identify and communicate personal brand   Visit the show notes for this episode: Ep. 59 | Why I Believe Brand Development = Personal Development   Episodes Mentioned: Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common   Work with Rebecca: The Rebrand Experience Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    17 min

  2. JUN 18

    58. When You SHOULD (and Shouldn't) DIY Your Brand

    Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core reasons why having a brand is essential—from differentiating yourself in the market to communicating your value and increasing your credibility. I'll walk you through the strategic decision-making process to determine if DIY-ing your brand is right for you or if it's time to seek professional help. We'll also cover the optimal timing for investing in a custom brand, and share real-life examples to illustrate these points. Whether you're just starting out or on the verge of scaling your business, this episode will provide valuable insights to help you make the best branding decisions.    Key takeaways from this episode: Importance of Having a Brand When to Invest in Professional Branding Example of Optimal Timing When DIY Branding is Suitable How to DIY Your Brand Successfully   Visit the show notes for this episode: Ep. 58 | When You SHOULD (and Shouldn't) DIY Your Brand   Episode Mentioned:  Ep. 19 | H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand   Work with Rebecca: Brand in a Day The Rebrand Experience Brand + Website Design Personal Brand Mastery Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz! Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    21 min

  3. JUN 11

    57. How to Announce Your New Brand Strategically

    You’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that brings clarity, connection, and conversions? In this episode, we’ll talk about the strategies behind unveiling your new brand effectively. From ensuring consistency and avoiding common pitfalls to engaging your audience with a compelling narrative, we cover it all. We’ll explore case studies like Google’s 2015 logo change and discuss key considerations for timing your announcement, engaging your audience, and conveying the importance of your rebrand. Plus, I’ll share my foolproof 5-day brand announcement schedule to help you maximize excitement and attention.    Key takeaways from this episode: The excitement and significance of rebranding Choice between a soft rebrand and a significant, noticeable rebrand Google's example of rebranding for strategic purposes despite initial resistance Differences between large and small business rebranding timelines Treating rebrand announcement as a significant event My 5-Day announcement schedule   Visit the show notes for this episode: Ep. 57 | How to Announce Your New Brand Strategically   Previous Episodes Mentioned: Ep. 24 | The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz! Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    20 min

  4. JUN 4

    56. The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common

    Y'all, today, we’re diving into a topic close to my heart: the power of a strong identity. We'll explore what Texas, Dr Pepper, and branding all have in common. How can these strong identities help you build your own business? You'll find out as we journey through my personal experiences moving to Texas, unravel the myths and truths about the Lone Star State, and look at how iconic brands like Texas and Dr Pepper create unshakeable connections with their audiences. I'll share key insights and actionable tips on visual recognition and powerful messaging, all designed to help you create an identity for your business that goes beyond what you sell.    Key takeaways from this episode: Elements contributing to Texas’s strong identity Importance of taglines Execution of branding principles Identity associated with Dr Pepper   Visit the show notes for this episode: Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common   Why I Love the Dr Pepper Brand   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz! Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    25 min

  5. JUN 3

    53. A Personal Update from Abby & Rebecca

    You might have noticed that Abby has not been on the podcast for quite some time. We are coming back together in this episode to bring you a very personal update on Abby’s cancer diagnosis and how she is navigating this new health journey. We know this episode might be a little longer than usual, but Abby wants to provide as much information as she can in hopes that she can help others not feel like they are alone, and potentially bring awareness to life with cancer.   Visit the show notes for this episode: Ep. 53 | A Personal Update from Abby & Rebecca   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    1h 9m

  6. MAY 21

    55. Dos and Don'ts of Applying Your Brand to Your Website

    Today we’re diving deep into the dos and don'ts of applying your brand to your website. There are many approaches to building a website—SEO, conversion-focused designs, and more—but the key to true success isn't in these technical details. The magic happens when your website aligns perfectly with your brand's vision, values, and aesthetic.  In this episode, we'll cover the fundamental reasons you need a solid website and delve into strategic ways to make it an integral, functioning part of your marketing ecosystem.  Key takeaways from this episode: setting objectives for each page ensuring a cohesive customer journey creating a standout, immersive online experience importance of a unique experience versus social media   Visit the show notes for this episode: Ep. 55 | Dos and Don'ts of Applying Your Brand to Your Website   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz! Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    18 min

  7. MAY 14

    54. 5 Signs It's Time to Rebrand Your Business

    How do you know when it is time to rebrand your business? In this episode, Rebecca shares her expert insights on recognizing when it's time for a major brand overhaul. Throughout this episode, she uncovers the five telltale signs that signal a need for rebranding, from personal dissatisfaction with your current brand to significant changes in your business or ambitions. She emphasizes the profound impact that a thoughtful, professionally crafted brand can have not only on company perception but directly on your revenue and client engagement. So, whether you're looking to attract higher caliber clients, reflect big changes in your service offerings, or establish a brand that truly embodies your business ethos, this episode will guide you through recognizing when it's time for change and how to approach rebranding to achieve optimal success.    Key takeaways from this episode: Importance of consistency, vision, messaging, and design in branding The link between professional branding and attracting high-quality clients The role of branding in conveying transformative ideas and values Studies showcasing the importance of attractive logos and brand consistency   Visit the show notes for this episode: Ep. 54 | 5 Signs It's Time to Rebrand Your Business   Work with Rebecca: The Rebrand Experience Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    23 min

  8. APR 30

    52. Behind the Brand: Creating a Powerful Brand for Mama Bear and Disabilities Advocate Courtney Burnett

    Today, we're thrilled to have Courtney Burnett, a passionate Mama Bear and disabilities advocate, share her journey behind creating a brand that’s not only thriving but deeply transformative. Courtney’s advocacy work, focusing on improving access to special education and building inclusive opportunities, has reshaped countless lives. From revamping her business model to a robust 306% growth after introducing her new branding and rates, to launching an ebook that guides parents through the special education maze. Courtney embodies the spirit of determined and compassionate entrepreneurship. Join us as she unfolds the story of her brand’s evolution, driven by personal challenges and a commitment to fill the gaps in a system in dire need of reform.    In this episode we share: Courtney's motivation stemming from personal experiences with her daughter The initial lack of cohesive branding and professional website design The importance of having a clear marketing strategy to accompany business promotion Insights into taking strategic risks and investing in business growth   Visit the show notes for this episode: Ep. 52 | Behind the Brand: Creating a Powerful Brand for Mama Bear and Disabilities Advocate Courtney Burnett   Connect with Courtney:  Instagram - @courtneyburnettadvocate Website - courtneyburnett.com   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    36 min
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Trailer

5
out of 5
13 Ratings

About

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Information

  • Creator
    Rebecca Peterson & Abby Pace
  • Years Active
    2023 - 2024
  • Episodes
    60
  • Rating
    Clean
  • Copyright
    © 2024 Rebecca Peterson 2023
  • Show Website
    Aesthetically Speaking

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