45 episodes

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost!

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Aesthetically Speaking Rebecca Peterson & Abby Pace

    • Business
    • 5.0 • 13 Ratings

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost!

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

    44. What Kind of Brand Do YOU Want to Have | Luxury vs. High Ticket vs. High Value Branding

    44. What Kind of Brand Do YOU Want to Have | Luxury vs. High Ticket vs. High Value Branding

    In this episode, Rebecca delves into the world of luxury branding and the distinction between luxury, high ticket, and high value brands. She shares her experience of searching for website inspiration for a sophisticated, luxurious brand that also embodies joy and ease. Rebecca breaks down the elements that make a brand a true luxury, emphasizing that it's not just about the aesthetic or the price tag. She discusses the importance of quality, experience, and the five qualities of a luxury brand experience. Along the way, she sheds light on common mistakes made by businesses and also touches on the concepts of high ticket and high value branding. Rebecca's insights into intentional branding and the kind of brand you want to have will leave you inspired and motivated to bring your business's vision to life.

    In this episode Rebecca shares:

    Elements of Luxury Branding
    Mistakes in Building Luxury Brands
    High Ticket Businesses
    High Value Businesses
    Challenges in conveying value without appearing cheap
    Linking premium branding with experience and status

     

    Visit the show notes for this episode:

    Ep. 44 | What Kind of Brand Do YOU Want to Have | Luxury vs. High Ticket vs. High Value Branding

     

    Work with Rebecca:

    Brand + Website Design
    Personal Brand Mastery
    Brand in a Day
    Creative Partnership | Done-for-you Strategy + Design
    Client Case Studies

     

    Connect with Rebecca:

    Follow on Instagram @rebeccapetersonstudio
    Website - rebeccapetersonstudio.com
    Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    • 20 min
    43. The Value and ROI of Strategic Branding for Coaches

    43. The Value and ROI of Strategic Branding for Coaches

    In this episode of Aesthetically Speaking, Rebecca explores the value and ROI (return on investment) of strategic branding for coaches and businesses. She delves into the basic principles of branding and its influence on a business's success, shedding light on the tangible benefits of a well-crafted brand. Rebecca offers insights into when to invest in one's brand and the transformative power it holds. With compelling data and compelling examples, she makes a strong case for the long-term value of branding beyond just monetary returns. Tune in for a thought-provoking and insightful discussion on the immeasurable ROI of a strong brand.

    In this episode Rebecca shares:

    The value of ROI of branding
    What branding will do for your business
    How you will know if your brand is working
    When you should take the leap to build a professional brand

     

    Visit the show notes for this episode:

    Ep. 43 | The Value and ROI of Strategic Branding for Coaches

     

    Work with Rebecca:

    Brand + Website Design
    Personal Brand Mastery
    Brand in a Day
    Creative Partnership | Done-for-you Strategy + Design
    Client Case Studies

     

    Connect with Rebecca:

    Follow on Instagram @rebeccapetersonstudio
    Website - rebeccapetersonstudio.com
    Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    • 19 min
    42. 5 Things Your Audience Wants You to Know (But Will Never Tell You)

    42. 5 Things Your Audience Wants You to Know (But Will Never Tell You)

    In today's episode, Rebecca goes off-script with her raw and unfiltered insights into what your audience really wants you to know, but might never tell you. From the importance of clarity in your messaging and branding, to the power of distinct offers and the impact of inspiring visuals, Rebecca digs deep into the 5 crucial things your audience needs from you to propel your business forward. Get ready for some real talk on how to stand out and connect with your audience in ways you might not have realized. 

    In this episode Rebecca shares:

    Recognizing that your audience may not fully understand what you do
    The importance of a cohesive and distinct brand message
    Addressing brand aesthetics and perception
    Establishing and communicating your unique qualities
    Acknowledging the audience's attention and responsiveness

     

    Visit the show notes for this episode:

    Ep. 42 | 5 Things Your Audience Wants You to Know (But Will Never Tell You)

     

    Work with Rebecca:

    Brand + Website Design
    Personal Brand Mastery
    Brand in a Day
    Creative Partnership | Done-for-you Strategy + Design
    Client Case Studies

     

    Connect with Rebecca:

    Follow on Instagram @rebeccapetersonstudio
    Website - rebeccapetersonstudio.com
    Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    • 24 min
    41. Cultivating an Authentic, Refined Presence Online with Professional Brand Photography

    41. Cultivating an Authentic, Refined Presence Online with Professional Brand Photography

    In this episode of Aesthetically Speaking, Rebecca takes us on a deep dive into the world of professional brand photography. Drawing from her experience as a brand strategist and creative manager, she shares her expertise in cultivating a strong online presence through authentic and refined brand imagery. From the importance of brand photography to practical tips on finding the right photographer, planning an effective shoot, and creating a professional brand image, Rebecca offers valuable insights and actionable advice. Whether you're a seasoned entrepreneur or just starting to build your online brand, this episode is packed with essential information to elevate your visual presence and make a lasting impression in the digital world. 

    In this episode Rebecca shares:

    The reasons you need professional brand photos
    How to find the right photographer
    What to wear and types of shots to get
    What you can do if you are not able to get professional photos

     

    Visit the show notes for this episode:

    Ep. 41 | Cultivating an Authentic, Refined Presence Online with Professional Brand Photography

     

    Work with Rebecca:

    Brand + Website Design
    Personal Brand Mastery
    Brand in a Day
    Creative Partnership | Done-for-you Strategy + Design
    Client Case Studies

     

    Connect with Rebecca:

    Follow on Instagram @rebeccapetersonstudio
    Website - rebeccapetersonstudio.com
    Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    • 28 min
    40. O is for Essential OILS: The Strategy and Design of Branding for Multi-level Marketing Businesses

    40. O is for Essential OILS: The Strategy and Design of Branding for Multi-level Marketing Businesses

    In today's episode of Aesthetically Speaking, we take a deep dive into the branding, marketing, and social media strategies behind essential oils and multi-level marketing (MLM) businesses. Rebecca discusses the fascinating world of essential oils and MLMs without delving into the debate of their effectiveness or the business structure. Instead, she focuses on how these companies have leveraged branding to rapidly grow multi million and billion-dollar businesses in a very short time.

    Rebecca provides insights into the history of prominent MLM essential oil companies, Doterra and Young Living, and explores the strategies they have used to build their brands. She discusses key principles that these companies have excelled in, including understanding their target market, creating a strong customer identity, turning wants into needs, and standing out from the competition.

    With a fresh perspective on MLM branding and marketing, Rebecca offers valuable takeaways that can be applied to various businesses. 

    In this episode Rebecca shares:

    Branding strategy and identity creation for MLMs
    Applying principles to personal pusiness
    Turning desires into needs and creating a strong desire for the products
    The importance of differentiation in branding and design to stand out from competitors

     

    Visit the show notes for this episode:

    Ep. 40 | O is for Essential OILS: The Strategy and Design of Branding for Multi-level Marketing Businesses

     

    Work with Rebecca:

    Brand + Website Design
    Personal Brand Mastery
    Brand in a Day
    Creative Partnership | Done-for-you Strategy + Design
    Client Case Studies

     

    Connect with Rebecca:

    Follow on Instagram @rebeccapetersonstudio
    Website - rebeccapetersonstudio.com
    Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    • 25 min
    39. The Importance of Consistency in Your Branding Strategy for Business Growth

    39. The Importance of Consistency in Your Branding Strategy for Business Growth

    In today's episode, we explore the concept of consistency in business and branding, with the understanding that it's not just about personal desire or discipline, but rather about developing effective systems and strategies. Rebecca shares her own journey of struggling with consistency in her freelancing business and how she discovered the power of branding to drive consistency and growth. With insights into brand development, creating brand guidelines, and aligning all aspects of a business with its brand, Rebecca provides valuable tips for using your brand effectively and consistently. 

     

    In this episode Rebecca shares:

    Consistency is tied to business success
    Understanding and developing brand strategy
    Maintaining consistency beyond visuals
    Clarity and confidence through professional strategy and design

     

    Visit the show notes for this episode:

    Ep. 39 | The Importance of Consistency in Your Branding Strategy for Business Growth

     

    Work with Rebecca:

    Brand + Website Design
    Personal Brand Mastery
    Brand in a Day
    Creative Partnership | Done-for-you Strategy + Design
    Client Case Studies

     

    Connect with Rebecca:

    Follow on Instagram @rebeccapetersonstudio
    Website - rebeccapetersonstudio.com
    Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    • 23 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Ally Bloom ,

Rebecca is a genius

Love this podcast and everything Rebecca has to offer. 10/10 recommend!!

Popcorn Tree Books ,

Incredible podcast for understanding branding!

I learn SO much from every episode of Aesthetically Speaking! Rebecca truly provides so much valuable information and great tips. Thanks to this podcast, I have better understanding of the “why” behind branding decisions. I love how Rebecca explores the underlying strategy and positioning involved in creating a cohesive and compelling brand.
Rebecca’s incredible combination of conversational, approachable style and brilliant expertise make this a must-listen for any business owner!

pacejonathan ,

Insightfully Speaking

Rebecca and Abby use their chemistry as siblings to connect on such a real level with their audience. They’re able to discuss principles of brand in a natural way that anyone can understand and benefit from regardless of their experience level or background.

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