60 episodes
Aesthetically Speaking Rebecca Peterson & Abby Pace
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- Business
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5.0 • 13 Ratings
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Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost!
Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!
We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.
Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.
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59. Why I Believe Brand Development = Personal Development
As we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentially an act of personal development. I want to draw from my own experiences and influential reads like "The Talent Code" to explain how your identity is the cornerstone of your success. We delve into the power of personal branding, illustrating how aligning your brand with your true self can elevate your business and personal life in unison.
Key takeaways from this episode:
Personal Reflections on Life Changes
Concept of how brand development = personal development
Elements of a strong personal brand
Practical steps to identify and communicate personal brand
Visit the show notes for this episode:
Ep. 59 | Why I Believe Brand Development = Personal Development
Episodes Mentioned:
Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common
Work with Rebecca:
The Rebrand Experience
Brand + Website Design
Personal Brand Mastery
Brand in a Day
Creative Partnership | Done-for-you Strategy + Design
Client Case Studies
Take my Brand Personality Quiz!
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast -
58. When You SHOULD (and Shouldn't) DIY Your Brand
Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core reasons why having a brand is essential—from differentiating yourself in the market to communicating your value and increasing your credibility. I'll walk you through the strategic decision-making process to determine if DIY-ing your brand is right for you or if it's time to seek professional help. We'll also cover the optimal timing for investing in a custom brand, and share real-life examples to illustrate these points. Whether you're just starting out or on the verge of scaling your business, this episode will provide valuable insights to help you make the best branding decisions.
Key takeaways from this episode:
Importance of Having a Brand
When to Invest in Professional Branding
Example of Optimal Timing
When DIY Branding is Suitable
How to DIY Your Brand Successfully
Visit the show notes for this episode:
Ep. 58 | When You SHOULD (and Shouldn't) DIY Your Brand
Episode Mentioned:
Ep. 19 | H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand
Work with Rebecca:
Brand in a Day
The Rebrand Experience
Brand + Website Design
Personal Brand Mastery
Creative Partnership | Done-for-you Strategy + Design
Client Case Studies
Take my Brand Personality Quiz!
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast -
57. How to Announce Your New Brand Strategically
You’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that brings clarity, connection, and conversions? In this episode, we’ll talk about the strategies behind unveiling your new brand effectively. From ensuring consistency and avoiding common pitfalls to engaging your audience with a compelling narrative, we cover it all. We’ll explore case studies like Google’s 2015 logo change and discuss key considerations for timing your announcement, engaging your audience, and conveying the importance of your rebrand. Plus, I’ll share my foolproof 5-day brand announcement schedule to help you maximize excitement and attention.
Key takeaways from this episode:
The excitement and significance of rebranding
Choice between a soft rebrand and a significant, noticeable rebrand
Google's example of rebranding for strategic purposes despite initial resistance
Differences between large and small business rebranding timelines
Treating rebrand announcement as a significant event
My 5-Day announcement schedule
Visit the show notes for this episode:
Ep. 57 | How to Announce Your New Brand Strategically
Previous Episodes Mentioned:
Ep. 24 | The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers
Work with Rebecca:
Brand + Website Design
Personal Brand Mastery
Brand in a Day
Creative Partnership | Done-for-you Strategy + Design
Client Case Studies
Take my Brand Personality Quiz!
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast -
56. The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common
Y'all, today, we’re diving into a topic close to my heart: the power of a strong identity. We'll explore what Texas, Dr Pepper, and branding all have in common. How can these strong identities help you build your own business? You'll find out as we journey through my personal experiences moving to Texas, unravel the myths and truths about the Lone Star State, and look at how iconic brands like Texas and Dr Pepper create unshakeable connections with their audiences. I'll share key insights and actionable tips on visual recognition and powerful messaging, all designed to help you create an identity for your business that goes beyond what you sell.
Key takeaways from this episode:
Elements contributing to Texas’s strong identity
Importance of taglines
Execution of branding principles
Identity associated with Dr Pepper
Visit the show notes for this episode:
Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common
Why I Love the Dr Pepper Brand
Work with Rebecca:
Brand + Website Design
Personal Brand Mastery
Brand in a Day
Creative Partnership | Done-for-you Strategy + Design
Client Case Studies
Take my Brand Personality Quiz!
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast -
53. A Personal Update from Abby & Rebecca
You might have noticed that Abby has not been on the podcast for quite some time. We are coming back together in this episode to bring you a very personal update on Abby’s cancer diagnosis and how she is navigating this new health journey.
We know this episode might be a little longer than usual, but Abby wants to provide as much information as she can in hopes that she can help others not feel like they are alone, and potentially bring awareness to life with cancer.
Visit the show notes for this episode:
Ep. 53 | A Personal Update from Abby & Rebecca
Work with Rebecca:
Brand + Website Design
Personal Brand Mastery
Brand in a Day
Creative Partnership | Done-for-you Strategy + Design
Client Case Studies
Take my Brand Personality Quiz!
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast -
55. Dos and Don'ts of Applying Your Brand to Your Website
Today we’re diving deep into the dos and don'ts of applying your brand to your website. There are many approaches to building a website—SEO, conversion-focused designs, and more—but the key to true success isn't in these technical details. The magic happens when your website aligns perfectly with your brand's vision, values, and aesthetic.
In this episode, we'll cover the fundamental reasons you need a solid website and delve into strategic ways to make it an integral, functioning part of your marketing ecosystem.
Key takeaways from this episode:
setting objectives for each page
ensuring a cohesive customer journey
creating a standout, immersive online experience
importance of a unique experience versus social media
Visit the show notes for this episode:
Ep. 55 | Dos and Don'ts of Applying Your Brand to Your Website
Work with Rebecca:
Brand + Website Design
Personal Brand Mastery
Brand in a Day
Creative Partnership | Done-for-you Strategy + Design
Client Case Studies
Take my Brand Personality Quiz!
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast
Customer Reviews
Rebecca is a genius
Love this podcast and everything Rebecca has to offer. 10/10 recommend!!
Incredible podcast for understanding branding!
I learn SO much from every episode of Aesthetically Speaking! Rebecca truly provides so much valuable information and great tips. Thanks to this podcast, I have better understanding of the “why” behind branding decisions. I love how Rebecca explores the underlying strategy and positioning involved in creating a cohesive and compelling brand.
Rebecca’s incredible combination of conversational, approachable style and brilliant expertise make this a must-listen for any business owner!
Insightfully Speaking
Rebecca and Abby use their chemistry as siblings to connect on such a real level with their audience. They’re able to discuss principles of brand in a natural way that anyone can understand and benefit from regardless of their experience level or background.