Aesthetically Speaking

Rebecca Peterson & Abby Pace
  • ٠٫٠ (٠)
  • تسويق
  • يتم التحديث أسبوعيًا
Aesthetically Speaking

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

  1. ١٩ شعبان

    67. Visualize Your Future Brand

    Get ready to close your eyes and envision your business in 5 years! What does it look like? Who are you as a business owner? I am going to lead you through a transformative meditation and visualization exercise aimed at brand development. I want you to slow down to reflect on your desires amidst the fast pace of life. By envisioning a successful future, we clarify our roles and the emotions tied to them, reinforcing our brand's identity. I guide you to visualize your brand's aesthetics, aligning them with your personality to create a compelling visual presence. We explore the emotional connections with your ideal audience and the exchange of value through your services. The goal is to inspire actionable steps toward realizing your brand vision and ensuring alignment with your audience.  Key takeaways from this episode: I take you through a visualization exercise Exploring brand aesthetics Identifying your audience Integrating your identity Bridging the gap   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    ٢٣ من الدقائق

  2. ٥ شعبان

    66. Q is for Quirky: Why Weird Works in Branding

    What does it actually mean to have a ‘quirky’ brand, and how does it work for some brands? That is what we are talking about today. This episode focuses on the letter Q in our branding series, exploring "quirky" as a powerful branding strategy. I argue that infusing your brand with a playful, unexpected essence can set you apart in a crowded market. Quirkiness goes beyond surface-level traits; it represents a brand's essence, tone, and connection to the audience, making brands more relatable. There is a striking balance between quirkiness and professionalism, and I want to stress the importance of authenticity in branding. Reflect on your brand's identity and emotional connections to develop a distinctive, impactful presence. Key takeaways from this episode: Defining Quirky in Branding Examples of Quirky Brands Pros and Cons of Quirkiness Cultivating Your Brand's Quirkiness   Episode Mentioned: Ep. 45 | How to Stand Out Online Through AUTHENTIC Disruptive Branding   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    ٢٤ من الدقائق

  3. ٢١ رجب

    65. Never Get In Your Head About What to Post Again

    Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time. I tackle the challenges of content creation and the need for a clear brand vision. Starting with spontaneous posts alleviate pressure and encourage consistency through a structured content process. I help you understand the three tiers of content marketing—audience growth, sales, and brand building—and using relatable content to connect with followers. I introduce the idea of content anchors to streamline creation while maintaining authenticity. Ultimately, I highlight the importance of balancing inspirational and sales-driven content to foster a loyal audience. Key takeaways from this episode: Overcoming Content Creation Anxiety Establishing Your Brand Vision Direct Selling in Content Marketing Building a Brand Through Content Creating Content that Inspires Signature Series for Brand Values   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    ٢٧ من الدقائق

  4. ٧ رجب

    64. 4 Life-changing Branding Lessons from 2024

    Happy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in 2024, particularly the importance of a solid brand strategy for client success. Branding is about the entire consumer experience, not just aesthetics. I discuss the shift in viewing branding as crucial marketing support, enhancing ROI and business relationships. After listening to this episode, I hope you realize how important branding is for your business and marketing.   Key takeaways from this episode: Where is Abby? Business Lessons for 2024 Strategy is Key Branding is Marketing Support   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

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  5. ١٦‏/٠٦‏/١٤٤٦ هـ

    63. Behind the Scenes of a Client Consultation and My $15k Package

    Have you ever wondered what it would be like to work with a branding expert and rebrand your business to attract the clients you dream about? In this episode, I am taking you behind the scenes of what it is like to work with Rebecca Peterson Studio. From the initial outreach, to the steps I will take you through. It is more than just rebranding … it’s an experience and a transformation that will really make a difference in you and your business!   Key takeaways from this episode: Understanding What's Working Defining Your Brand's Future Personal Growth and Business Elevating Your Self-Perception The Branding Process The Design Phase   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    ٢٢ من الدقائق

  6. ٠٢‏/٠٦‏/١٤٤٦ هـ

    62. The 7 Must-Haves for a Luxury Brand

    What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends beyond high prices to include quality and experience. I give you seven key characteristics of luxury brands: craftsmanship, aesthetics, experiential interaction, brand values, transformation, pricing, and exclusivity. It is so important to have authentic values and strategic pricing when creating a desirable brand identity.   Key takeaways from this episode: Defining Luxury in Branding Seven Elements of Luxury Experience The Significance of Brand Values The Impact of Pricing   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    ٣٤ من الدقائق

  7. ١٧‏/٠٥‏/١٤٤٦ هـ

    61. The Good, Better, and Best of Brand and Website Design . . . Does Your Business Pass the Test?

    I think these days most of us in the online space have a website. But does yours stand out? In this episode, I discuss the essential role of a well-designed website for business success, which stemmed from my audit of various branding and web design sites I recently did. I categorize these sites into three types: those with critical functionality issues, adequate but forgettable designs, and visually appealing sites that lack originality. These days it is a necessity to showcase authenticity and your unique voice to resonate with clients. I encourage you to evaluate your own websites to make sure everything is functional and differentiated. It’s so important to clearly communicate your unique value to attract business effectively.   Key takeaways from this episode: Understanding Website Importance Categories of Websites Authentic Branding How to Test Your Own Website   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    ١٣ من الدقائق

  8. ٠٣‏/٠٥‏/١٤٤٦ هـ

    60. P is for Pivot - How to Evolve Your Brand Without Losing Your Unique Essence

    Aesthetically Speaking is BACK!!! And with this comeback episode, I want to ask you, have you ever considered pivoting your brand? If so, this episode I discuss the importance of recognizing when to pivot, whether due to market shifts or personal growth, and the balance between consistency and integrity in business. We break down internal and external factors that are necessary for a pivot and examine strategic processes to evaluate the current business landscape. The role of clear communication during this transition is so important to enhance trust with clients. Rebranding is a crucial tool for aligning perceptions with business evolution. Throughout this episode, I encourage you to reconnect with your passion, and give you practical steps to ensure that pivoting and rebranding serves as a strategy for growth and alignment within your business.   Key takeaways from this episode: understanding the fear of change reasons to pivot your business market trends and evolution how to effectively pivot differentiation and targeting new audiences   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    ٢١ من الدقائق
مشاهدة الكل (٦٨)

مقطع ترويجي

حول

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

المعلومات

  • صناع العمل
    Rebecca Peterson & Abby Pace
  • سنوات النشاط
    ١٤٤٥ هـ - ١٤٤٦ هـ
  • الحلقات
    ٦٨
  • التقييم
    ملائم
  • حقوق النشر
    © 2025 Rebecca Peterson 2023
  • موقع البرنامج على الويب
    Aesthetically Speaking

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