Growth Masterminds: mobile growth podcast

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Growth Masterminds: mobile growth podcast

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

  1. HÁ 4 DIAS

    Boosting conversions on Roku: Roku's head of ad innovation Peter Hamilton

    CTV's growing fast. But where does it fit in your marketing mix? In this Growth Masterminds, host John Koetsier chats with Peter Hamilton, Head of Ad Innovation at Roku. That talk about the role of Connected TV (CTV) in marketing, its evolution, and the ad experiences on Roku. They also explore the integration of Shopify, ad measurability, and targeting strategies. They also chat about new engagement modes on Roku that have vastly boosted conversions over QR codes. Watch or list to understand how CTV can serve different market verticals, from casual and hardcore gaming to D2C and FinTech. Don’t miss insights on how performance marketers can thrive using CTV. 00:00 Introduction to Growth Masterminds 01:26 The Evolution of CTV Advertising 04:19 Peter's Journey in Tech and Marketing 12:18 Roku's Ad Innovations 23:41 Measurability in Advertising 24:39 Performance Marketing Insights 25:16 The Role of QR Codes and Click-Through Paths 27:50 The Importance of Remote Controls in TV Ads 32:14 Shoppable Ads and Shopify Integration 37:32 Strategies for Different Verticals 43:42 Future of CTV Ads

    46min

  2. 13 DE NOV.

    UA diversification: CTV, DOOH, podcasts, and radio?!?

    Almost all growth marketers want diversification. Diversification was almost unanimously chosen as a key focus by over 100 UA pros when I recently asked them during a webinar. So how do you do it? In this episode of Growth Masterminds, we chat with Angelina Marmorato, VP at Lemma, about omnichannel via emerging (and old!) media. Omnichannel is kind of an old world in digital marketing, but maybe it's time to revive it. We talk about digital out of home (DOOH), connected TV (CTV), and audio, including both podcasts and radio, which is increasingly available via programmatic purchasing. We also chat about the challenges and potentials of each platform, highlighting their relevance for performance marketers, plus key strategies for targeting, audiences, and measurement. 00:00 Meet Angelina Marto: VP at Lemma 01:23 Understanding Omnichannel Platforms 01:50 Exploring Emerging Media 02:51 The Evolution of Out-of-Home Advertising 03:55 The Rise of Digital Radio and Podcasts 05:20 The Nostalgia of Traditional Radio 07:08 Hyper-Local Targeting in Advertising 08:24 The Explosion of CTV 10:52 Challenges and Opportunities in CTV 15:41 Gotchas and Measurement in New Media 21:40 Final Thoughts and Insights

    28min

  3. 7 DE NOV.

    6X creative output with AI?!?

    What can AI do for your creative? How about 6X'ing your output? Or automating winners and losers? Or saving you the awful, horrible non-creative grunt work of making hundreds of variations for testing? In this episode of Growth Masterminds, host John Koetsier interviews Hagop Hagopian, the founder and CEO of Appvertiser. They chat about AI's role in creative quality and quantity, the use of specific AI tools, balancing AI-generated content with human creativity, and the best strategies for growth marketers to adopt AI tools. They also talk about the future of AI in growth marketing and the potential of building custom AI models for superior performance. 00:00 Introduction to AI in Creative Work 00:22 The Role of AI in Modern Marketing 00:42 Guest Introduction and Initial Thoughts on AI 06:04 AI's Impact on Creative Quality 11:28 AI Tools for Creative Quantity 19:29 Automating Creative Testing with AI 25:20 Future of AI in Growth Marketing 28:39 Conclusion and Final Thoughts

    29min

  4. 30 DE OUT.

    Winning with programmatic mobile ads: US, UK, DE, IN, BRA, JPN

    What ad formats will skyrocket your app? What publishers will grow downloads faster? In this episode of Growth Masterminds, host John Koetsier chats with Tomas Yacachury from Kaizen about its latest Programmatic Inventory. They discuss 6 different nations: 1. The US 2. UK 3. Germany 4. India 5. Brazil 6. Japan In Japan, manga is king, so native ads work great. In Brazil, Spotify is huge, so video ads work well. In India, TrueCaller is huge and banners are essential. Each nation has its own cultural heritage and hit publishers, meaning that each nation needs a slightly different mix of ad strategies and partners. John & Tomas talk pricing, formats, publishers, and much more ... 00:00 Introduction and Welcome 01:30 Overview of the Programmatic Inventory Index 05:09 Deep Dive into Ad Formats and Categories 14:17 Country-Specific Insights 14:25 Ad Pricing Segmentation and Strategy 26:57 Conclusion and Final Thoughts

    29min

  5. 18 DE OUT.

    Marcus Burke on free trials, Advantage+, AEM, web to app, funnels, and way too much more!

    This is the potpourri episode: the everything everywhere all at once of growth marketing podcasts. Growth Masterminds host John Koetsier sits down with industry expert Marcus Burke, who brings over 12 years of experience in user acquisition and growth marketing with companies like InnoGames and Blankist, and is now a UA consultant. We dive into the effectiveness of free trials in subscription apps, targeting strategies on major platforms like Meta and LinkedIn, the unexpected power of static ads in digital campaigns, the complexities of ad performance measurement, including Apple's SKAdNetwork, and much more. We also learn tips for optimizing your tech setup for superior campaign results, setting up retargeting strategies, making attribution models work, and creating compelling web funnels to drive engagement and conversions. 00:00 Introduction to Growth Masterminds 00:43 Meet Marcus Burke 04:49 The Impact of Free Trials on Business 10:03 Understanding Meta's Multiple Channels 15:09 The Role of Static Images in Advertising 17:19 The Rise of Web Apps 18:47 Innovative MarTech Solutions 19:33 Web vs. App Onboarding 20:11 Effective Web Funnel Strategies 24:18 Challenges in Attribution and Measurement 30:03 The Future of Attribution 37:31 Optimizing Signal for Better Performance 40:27 Conclusion and Final Thoughts

    41min

  6. 10 DE OUT.

    End cards that convert: boost mobile ads conversion by 30%

    Can you boost mobile ad performance 30% or more with the right end card? The answer is a definite maybe. :-) In this episode of Growth Masterminds, host John Koetsier discusses the effectiveness of end cards in mobile advertising with Avi Cohen, a creative lead at Bigabid. They explore the challenges of determining the optimal length and format for mobile ads, shifting industry trends toward longer ads, and the importance of end cards in ad performance. Avi shares insights from his experience, emphasizing the significance of testing and creativity in developing end cards. The episode reveals the complexity of creative testing and the potential impact of unique end cards on advertising success. Tune in to discover strategies for leveraging end cards to maximize conversion rates and user engagement. 00:00 Introduction to Effective End Cards 02:03 Diving into End Card Formats 03:02 The Psychology Behind End Cards 03:36 The Evolution of Mobile Ad Lengths 06:09 Testing and Best Practices 09:03 The Importance of End Cards 13:40 Real-World Examples and Success Stories 21:54 Encouraging Creativity and Breaking Rules 24:34 Final Thoughts and Key Takeaways

    25min

  7. 3 DE OUT.

    New Unity CEO Matt Bromberg on games, ads, AI

    What will Unity focus on under its new CEO, Matt Bromberg? In this episode of Growth Masterminds, host John Koetsier talks with Unity's new CEO, Matt Bromberg, about the company's recent developments and future goals. They discuss Unity's controversial pricing model change, the importance of Unity in the gaming industry, and the challenges of profitability. Bromberg shares insights on Unity's role in mobile game development, AI integration, data-driven advertising strategies, and the company's unique position in the gaming and broader app economy. The conversation emphasizes focus, innovation, and the potential for growth within the competitive landscape of mobile advertising. 00:00 Introduction to Growth Masterminds 01:14 Unity's Role in Gaming 04:05 Monetization Strategies and Ad Network Potential 10:49 AI and the Future of Game Development 17:31 AI in Advertising and Final Thoughts

    20min

  8. 26 DE SET.

    CAPIs, CAPIs, CAPIs, all about CAPIs

    CAPIs are everywhere right now. And for some advertisers, conversion APIs are the way to ensure they and their ad partners have enough data quickly enough to optimize campaigns and grow faster. In this episode of Growth Masterminds, we chat about CAPIs in today's advertising landscape with Mike Gadd, Customer Success Director for EMEA & India at Singular. We explore what CAPS are, why they exist, and their growing importance with platforms like Meta, Google, TikTok, and more. Mike explains how CAPIs offer more efficient ways to manage data and optimize ad campaigns compared to traditional methods like pixels. The discussion also covers the challenges of implementing CAPIs, who benefits from them, and the diverse use cases across web, app, and multi-platform marketing. Tune in to learn how CAPS can elevate your advertising strategy and streamline your data integration. 00:00 Introduction to CAPIs and Growth Masterminds 01:00 Understanding CAPIs: What They Are and Why They Exist 03:18 The Impact of iOS 14.5 and App Tracking Transparency 05:47 Who Uses CAPIs and Why? 07:30 Challenges and Solutions in Implementing CAPIs 09:37 Use Cases and Benefits of CAPIs 13:03 Getting Started with CAPIs: Tips and Recommendations 15:49 Conclusion and Further Resources

    16min
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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

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