60 episodes

The PR industry is rapidly evolving. With a dramatically changed media landscape, new technologies, the importance of data, and a blurring of the marketing disciplines, it’s hard to know where to focus to build your agency. Introducing the Agencies of the Future podcast, where the PR Council invites agency leaders to discuss ways to “future-proof” the business.

Agencies of the Future PR Council

    • Business
    • 5.0 • 3 Ratings

The PR industry is rapidly evolving. With a dramatically changed media landscape, new technologies, the importance of data, and a blurring of the marketing disciplines, it’s hard to know where to focus to build your agency. Introducing the Agencies of the Future podcast, where the PR Council invites agency leaders to discuss ways to “future-proof” the business.

    A Commitment to Solving Business Problems Builds Loyalty

    A Commitment to Solving Business Problems Builds Loyalty

    President & CEO of Double Forte Lee Caraher shares how simplicity and transparency have built love and loyalty for her agency amongst clients and employees alike. The agency is built to solve business problems through communications and they make sure every assignment stays true to that. After George Floyd’s murder last summer, she and her colleagues brought the same focus and tenacity to tackling their DE&I problem.  Listen and learn how they worked together to tackle this business problem.

    • 30 min
    The Work of the Agency is Non-Stop Learning

    The Work of the Agency is Non-Stop Learning

    In this episode, Kathy Bloomgarden, CEO of RuderFinn, shares her passion for serving clients and the constant learning that entails. Staunchly optimistic, Kathy has adopted a mantra of “What’s Next?” for the business.  She keeps the entire RF team focused on learning versus languishing and has committed to initiatives like Tech Lab and weekly reports to the leadership team to remain future-focused. Listen and learn more about how Ruder Finn will remain one of the world’s most successful agencies.

    • 19 min
    Delivering Positive Experiences to Build a Diverse Team

    Delivering Positive Experiences to Build a Diverse Team

    H&S is a small agency that delivers for big clients. Founder and CEO Elizabeth Harrison attributes some of this success to long-term efforts to ensure their staff represents their clients' diverse audiences. Today, the firm boasts a leadership team that is 70% diverse and has attracted and retained diverse talent at all levels. In this podcast, Elizabeth shares keys to success, which include being intentional about creating positive experiences for diverse employees.

    • 33 min
    Empathy for Employees Fuels Happiness and Growth

    Empathy for Employees Fuels Happiness and Growth

    Founder and CEO of Imre, Dave Imre says his idea of a successful agency is one where you are happy to see your colleagues every single day. But COVID and the racial justice movement forced this agency to rethink everything to take care of their employees. Listen and learn how Imre reengineered employee processes and offerings to continue an aggressive growth path and keep everyone smiling when they see each other -- be it in the office or over Zoom. 

    • 30 min
    Culture and Diversity Underpin Delivering What Clients Want with Andy Polansky

    Culture and Diversity Underpin Delivering What Clients Want with Andy Polansky

    Challenging times often expedite innovation and that’s what’s happened with IPG’s PR firms and the industry overall, according to Andy Polansky, Chairman and Chief Executive at the newly branded IPG DXTRA and Executive Chairman at Weber Shandwick. The organization he helms is built to provide clients with the expertise they need, when and where they need it. Culture and diversity are required to make it all work and that’s long been a focus at IPG, according to Andy. Listen in to learn more.

    • 25 min
    Making Dreams a Reality with Teneshia Jackson Warner, Founder and CEO, EGAMI Group

    Making Dreams a Reality with Teneshia Jackson Warner, Founder and CEO, EGAMI Group

    This time last year, who could have known how appropriate and necessary Teneshia’s new book would be? Published in November 2019, The Big Stretch provides step-by-step guidance for dreaming big and converting those thoughts and ideas into successes.  In this episode, Teneshia shares how she and her team put the principles in her book to work to drive winning outcomes for the agency and its clients through COVID-19, the economic downfall and the racial justice movement.

    • 26 min

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