1 hr 11 min
Selling an Agency, Behind the Curtain with Hannah Paramore Breen Marketing Agency Exposed Podcast
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- Management
Summary:
There are only 2 ways to gain wisdom: 1) learn from your own experiences and failures or 2) learn from the experiences of others. In this episode we discuss the reality of building and selling an agency with Hannah Paramore Breen, founder of Paramore Digital and author of Business Ownership- The Joy, The Pain, The Truth: A Survival Guide. This is a topic on the mind of any business leader. It’s something that’s often idealized, but rarely understood.
Resources Mentioned:
Business Ownership- The Joy, The Pain, The Truth: A Survival Guide by Hannah Paramore Breen
Top 3 Curtain Pulls in this episode:
Understand from the beginning that you’re building an asset that will help create a life that you want to live in the future. Run your business with the intention of building a healthy business that will provide the life you want! As a business owner, the process of selling can be exhausting and emotional. The importance of relationships and mentors is more important in this season than ever. If you’re a business owner, get a hobby! Something that will take up brain space and ensure that you have a life outside of the office- this work-life balance is absolutely necessary to mental health.
About Our Guest:
Hannah Paramore Breen: Former CEO of Paramore Digital, a digital agency she ran from 2002- 2016. Through the years she navigated the world of business ownership- including the highs and lows that inspire you to achieve and make you want to quit. Fast Company, Business Insider, The Wall Street Journal, Bloomberg business week, and the New York Times have all profiled Hannah’s candid, no-nonsense style and approach to leadership and the daily struggles that come with owning a high growth digital agency. She also has a 12.3 handicap on the golf course!
About The Guys:
Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:
Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad:
Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:
Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt
Show Notes:
[3:38] Bob asks Hannah: What was the motivation behind writing your new book?
“Adam Bryant wrote the foreword of the book, his first line… says there’s too much happy in business. And I agree with that…. It’s hard to get your peers to tell you the truth.” [5:00] Hannah: “I feel like I have something to say, particularly to business owners who want to know what to do with what they’ve built, because that was my big question the last three years or so… have I become the limiting factor to the company?”
[7:33] Bob asks Hannah to speak on business being “a process of continual shedding”
The positive side of this shedding process is that eventually all owners begin to shed their responsibility and delegate to others, allowing growth to be broad instead of deep. This allows the company to be structured The negative side of this shedding is that eventually you do transition away from direct 1-on-1 relationships with the staff and instead hand those roles over to managers and directors,
Summary:
There are only 2 ways to gain wisdom: 1) learn from your own experiences and failures or 2) learn from the experiences of others. In this episode we discuss the reality of building and selling an agency with Hannah Paramore Breen, founder of Paramore Digital and author of Business Ownership- The Joy, The Pain, The Truth: A Survival Guide. This is a topic on the mind of any business leader. It’s something that’s often idealized, but rarely understood.
Resources Mentioned:
Business Ownership- The Joy, The Pain, The Truth: A Survival Guide by Hannah Paramore Breen
Top 3 Curtain Pulls in this episode:
Understand from the beginning that you’re building an asset that will help create a life that you want to live in the future. Run your business with the intention of building a healthy business that will provide the life you want! As a business owner, the process of selling can be exhausting and emotional. The importance of relationships and mentors is more important in this season than ever. If you’re a business owner, get a hobby! Something that will take up brain space and ensure that you have a life outside of the office- this work-life balance is absolutely necessary to mental health.
About Our Guest:
Hannah Paramore Breen: Former CEO of Paramore Digital, a digital agency she ran from 2002- 2016. Through the years she navigated the world of business ownership- including the highs and lows that inspire you to achieve and make you want to quit. Fast Company, Business Insider, The Wall Street Journal, Bloomberg business week, and the New York Times have all profiled Hannah’s candid, no-nonsense style and approach to leadership and the daily struggles that come with owning a high growth digital agency. She also has a 12.3 handicap on the golf course!
About The Guys:
Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:
Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad:
Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:
Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt
Show Notes:
[3:38] Bob asks Hannah: What was the motivation behind writing your new book?
“Adam Bryant wrote the foreword of the book, his first line… says there’s too much happy in business. And I agree with that…. It’s hard to get your peers to tell you the truth.” [5:00] Hannah: “I feel like I have something to say, particularly to business owners who want to know what to do with what they’ve built, because that was my big question the last three years or so… have I become the limiting factor to the company?”
[7:33] Bob asks Hannah to speak on business being “a process of continual shedding”
The positive side of this shedding process is that eventually all owners begin to shed their responsibility and delegate to others, allowing growth to be broad instead of deep. This allows the company to be structured The negative side of this shedding is that eventually you do transition away from direct 1-on-1 relationships with the staff and instead hand those roles over to managers and directors,
1 hr 11 min