100 episodes

The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.

Agency Leadership Podcast Chip Griffin and Gini Dietrich

    • Business
    • 5.0 • 14 Ratings

The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.

    When owners do work below their pay grade

    When owners do work below their pay grade

    You always hear that everyone in your business should be making the best, highest use of their time. But one of the biggest offenders of this objective are the agency owners themselves.







    How often have we found ourselves doing low value administrative work that we could easily have someone else do? Perhaps we do it to “save money” or because it is just easier or because we don’t trust someone else to do it as well as we do.







    The reality is that agency owners need to start with themselves in the drive to improve efficiency and profitability. Tracking the things that you do that aren’t as valuable as the hourly rate that you command will help you identify the things that you should delegate.







    In this episode, Chip and Gini talk about how to identify these tasks, determine the best candidates to get off your plate, and the impact it can have on you and your business.





    .kt-accordion-id_badce0-b2 .kt-accordion-panel-inner {background:#ffffff;border-width:0px 0px 0px 0px;}.kt-accordion-id_badce0-b2 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header {color:#444444;background:#ffffff;border-color:#f2f2f2 #f2f2f2 #f2f2f2 #f2f2f2;font-size:18px;line-height:24px;border-radius:0px 0px 0px 0px;border-width:0px 0px 4px 0px;padding-top:14px;padding-right:10px;padding-bottom:6px;padding-left:16px;margin-top:32px;}.kt-accordion-id_badce0-b2 .kt-blocks-accordion-header .kt-btn-svg-icon svg {width:18px;height:18px;}.kt-accordion-id_badce0-b2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_badce0-b2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:before {background:#444444;}.kt-accordion-id_badce0-b2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger {background:#444444;}.kt-accordion-id_badce0-b2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_badce0-b2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before {background:#ffffff;}.kt-accordion-id_badce0-b2 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, .kt-accordion-id_badce0-b2 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus {color:#444444;background:#ffffff;border-color:#eeeeee #eeeeee #eeeeee #eeeeee;}.kt-accordion-id_badce0-b2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_badce0-b2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, .kt-accordion-id_badce0-b2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_badce0-b2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:before {background:#444444;}.kt-accordion-id_badce0-b2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, .

    • 23 min
    Why (and how) clients should manage their PR/marketing agencies

    Why (and how) clients should manage their PR/marketing agencies

    Agencies need to be managed. Not just by their own leaders, but by their clients.







    Being managed by the client doesn’t mean that you’re simply an order-taker. Active management by the client tends to ensure better results and stronger relationships.







    In this episode, Chip and Gini discuss why it matters so much and what good management looks like.

    • 26 min
    Agency collectives and collaborations

    Agency collectives and collaborations

    Small agencies can increase their capabilities and bandwidth by partnering with other small agencies and freelancers. But what are the tricks to doing this successfully?







    Owners often struggle with how to make these partnerships profitable without distorting their pricing models.







    In this episode, Chip and Gini discuss the benefits of collectives and collaborations, as well as some lessons they have learned over the years about how to make them work well.

    • 20 min
    Stop obsessing over finding out your prospect’s budget

    Stop obsessing over finding out your prospect’s budget

    Agency leaders often seem fixated on trying to discover the exact budget that a prospective client has available to spend with them.







    There is a school of thought in the sales community that you need to get this number to “qualify” the lead and to make sure that you scope an appropriate solution.







    That’s hogwash.







    You need to make sure that the prospect understands what you typically charge for services so that they don’t waste their time (and yours) with pointless tire-kicking.







    You don’t need to zero in on an exact figure.







    Chip and Gini explain in this week’s episode that tailoring a solution to that (often arbitrary) budget number attacks the problem in precisely the wrong way.

    • 22 min
    How to decide what services your agency should provide

    How to decide what services your agency should provide

    Clients frequently clamor for their agencies to do more. But how do you decide when it makes sense to expand your capabilities — and when you should say no?







    If you do decide that there is value in offering a broader solution, how do you go about getting that integrated into your business?







    In this episode of the Agency Leadership Podcast, Chip and Gini discuss how they have made such decisions in the past, including what worked and what didn’t.

    • 21 min
    How to expand your agency’s capabilities

    How to expand your agency’s capabilities

    Successful agencies consistently find ways to evolve their offerings. This requires increasing skills and knowledge for you and your team.







    But how do you go about gaining the knowledge and experience necessary to make the necessary adaptations?







    In this episode, Chip and Gini explore ways that you can develop your capabilities to better serve your clients.

    • 20 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Mike_Rosenberg ,

Informative with specific tips

Very informative for agency owners with a diverse list of topics. I love the perspective that Gini and Chip provide and they alway provide some specific example of what to do. Plus their banter is entertaining.

Ken Schulz ,

Consultant

This is a program I look forward to each week. With each episode I'm learning new things or being reminded of things I know but should be paying more attention to in my day-to-day. It's a terrific guide for any agency owner looking to grow revenues and build stronger businesses.

RoninMarketeer ,

The Insight You Need To Run an Agency

I'm biased, I've followed both of the hosts' work so I know what they bring to the table. Worth listening to.

Top Podcasts In Business

Listeners Also Subscribed To