Mike Colombo and Jason Ocker from the digital agency Maark discuss creativity and technology in a commercial world. Except it gets a lot messier than that. A weekly podcast from the agency's headquarters in Boston.
Digital Transformation Means Productizing, not Digitizing
Jay Wightman, head of digital experience at Manulife Investment Management, joins us to talk the data and product challenges of the company's digital transformation and how Maestro was a critical part of the solution. Mike and Jason want you to go to http://maestro.maark.com/.
The Sacrifice of Style
Minimum Viable Products Are Rarely Viable
There are many reasons to release a minimum viable product (MVP) in the software world--to hit a deadline, to test the concept on the market, to lower cost--and they're all probably wrong strategies. Mike and Jason just want you to knock off the M and V and focus on the P.
Turns Out, We Don't Need Google Search Anymore
It sounds weird to say, but we've outlived Google Search's usefulness. It's full of ads, we never make it past page three of its results, it's hard to trust its objectivity, and the privacy concerns aren't going away. That means any other search engine is just as good, if not better. Mike and Jason just want to retrain the muscle memory that sends them to Google every time.
Awesome at Vaccines, Awful at Software
We pushed the bounds of science and bureaucracy to create a COVID vaccine in record time. But the simple online form for getting it is broken in every way despite big agencies and major companies building it. Even worse, this software fail is the state of the industry. Mike and Jason just don't want people to die from bad software.
The Real GameStop Story is the Hysteria Created by Consumer Platforms
It was fun to root for the Redditors, but the GameStop debacle shows yet again how software platforms are best at turning individuals into faceless, hysterical mobs. Mike and Jason are just sore they didn't get in when they were trading shares for old Nintendo cartridges.
Should be required-listening for those in agencies
I don't know of any other podcast that dives so deep into agency topics like Agency on Record. It should be required listening for people in agencies in order for them to learn, get better at what they do, and stay on top of current and emerging trends.