85 episodes

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space.

Each episode focuses on a single topic with actionable insights you can apply today.

Sara Nay has worked at Duct Tape Marketing in the small business marketing space since 2010 and has worked with, trained, and coached hundreds of marketing consultants and agency owners over the years.

It is her mission to massively impact the lives of the tens of thousands of small business owners and entrepreneurs we get to serve.

Some of the most common challenges marketing consultants and agency owners face are:

- Not having enough time to focus on their business (busy with client work!)
- No systems in place to get proven results for clients
- Caught working on low paying projects
- Spending too much time finding tools and partners they can rely on
- Having no network or community they can learn from
- Selling engagements that feel custom every single time
- No lead conversion process in place to close the right kind of clients

In the podcast, it is Sara’s goal to cut through all the noise. To spark ideas that get you results in your business and also for your clients.

Some topic examples that are covered on the Agency Spark Podcast include:

- How to boost your sales
- The power of storytelling
- Relationship-driven outreach
- Business strategy that works
- Entrepreneur mindset
- Communication best practices
- How to maintain long-term, happy clients
- Simplifying your marketing

All with the goal to help marketing consultants and agency owners build, scale, and grow their practices.

Agency Spark Sara Nay

    • Business
    • 5.0 • 20 Ratings

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space.

Each episode focuses on a single topic with actionable insights you can apply today.

Sara Nay has worked at Duct Tape Marketing in the small business marketing space since 2010 and has worked with, trained, and coached hundreds of marketing consultants and agency owners over the years.

It is her mission to massively impact the lives of the tens of thousands of small business owners and entrepreneurs we get to serve.

Some of the most common challenges marketing consultants and agency owners face are:

- Not having enough time to focus on their business (busy with client work!)
- No systems in place to get proven results for clients
- Caught working on low paying projects
- Spending too much time finding tools and partners they can rely on
- Having no network or community they can learn from
- Selling engagements that feel custom every single time
- No lead conversion process in place to close the right kind of clients

In the podcast, it is Sara’s goal to cut through all the noise. To spark ideas that get you results in your business and also for your clients.

Some topic examples that are covered on the Agency Spark Podcast include:

- How to boost your sales
- The power of storytelling
- Relationship-driven outreach
- Business strategy that works
- Entrepreneur mindset
- Communication best practices
- How to maintain long-term, happy clients
- Simplifying your marketing

All with the goal to help marketing consultants and agency owners build, scale, and grow their practices.

    How To Build A Successful Business Around A Thriving Life

    How To Build A Successful Business Around A Thriving Life

    In this episode of the Agency Spark Podcast, Sara talks with Nicole Bandes on how to build a successful business around a thriving life.
    After losing her 17 year old son, Nicole Bandes discovered her purpose: encourage others to make time for what matters most.
    In 2017, Nicole founded Virtual A Team, a virtual services agency helping overwhelmed coaches and consultants who want to define success by the wealth of their lives, not the size of their bank accounts.
    Nicole now walks the walk working less than 20 hours a week and also hosts the Coach’s Copilot: Your Online Business Manager podcast.
    Key topics: Setting up your business to better align with your intentions and life goals How established businesses can reorganize to allow better work/life balance Why outsourcing tasks doesn't end up saving you much if any time at all More from Nicole Bandes: Virtual A Team Coach's Copilot Podcast
     
     
    This episode of the Agency Spark Podcast is brought to you by Podmatch, a platform that automatically matches ideal podcast hosts and guests for interviews. Imagine your favorite online dating app, but instead of using it for finding dates, you’re booking podcast interviews. I use Podmatch to find guests for Agency Spark and it’s made booking engaging and talented guests incredibly easy. Learn more here!

    • 12 min
    Google Is A Child (And We Need To Learn To Educate It)

    Google Is A Child (And We Need To Learn To Educate It)

    In this episode of the Agency Spark Podcast, Sara talks with Jason Barnard on how Google is a child and we need to learn to educate it.
    Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).
    His backstory - from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean.
    Key topics: How to educate Google to understand who you are, what you do, and who your audience is How to think about SEO and where things are headed How Kalicube Pro helps you signal expertise, authoritativeness, and trustworthiness to search engines More from Jason Barnard: Kalicube Kalicube Pro SaaS The Fundamentals of Brand SERPs for Business
     
     
    This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

    • 14 min
    How To Turn Your Customers Into Lustomers™

    How To Turn Your Customers Into Lustomers™

    In this episode of the Agency Spark Podcast, Sara talks with Bryan Rutberg on how to turn your customers into lustomers™.
    Bryan Rutberg, founder and president of 3C Communications, guides and inspires leaders and their organizations to develop better communications skills, including public speaking, to build stronger relationships with customers and other key audiences as a path to deeper loyalties, greater market share, and way more fun for everyone.
    Key topics: What is a lustomer™ How to get your customers to fall in love with your brand 2 ways to turn your customers into lustomers™ More from Bryan Rutberg: 3C Comms Love & Profit: 10 Ways to Transform Customers into Lustomers™ Business Communications Assessment LinkedIn Twitter Youtube
     

     

    This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

    • 12 min
    The Most Common Pricing Mistakes & What To Do Instead

    The Most Common Pricing Mistakes & What To Do Instead

    In this episode of the Agency Spark Podcast, Sara talks with Per Sjofors on the most common pricing mistakes and what to do instead.
    Per Sjofors, aka “The Price Whisperer”, is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits.
    He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press.
    Key topics: Common pricing mistakes and how to avoid them Where pricing power comes from How to price in a strategic, smart way More from Per Sjofors: Sjofors - Pricing Consultant Services LinkedIn
     

     
    This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

    • 13 min
    5 Keys To Transforming Your Business And Living The Life You Want

    5 Keys To Transforming Your Business And Living The Life You Want

    In this episode of the Agency Spark Podcast, Sara talks with Gail Doby on 5 keys to transforming your business and living the life you want.
    Gail Doby is the cofounder of Gail Doby Coaching & Consulting. Gail's firm has helped designers, architects, and other creatives increase their profitability by up to 512%.
    No matter which hat she is wearing, her goals are simple; to empower design industry clients, to differentiate themselves, drive measurable results, achieve business projections, and create personal satisfaction through game changing strategies and business practices.
    More from Gail Doby: Gail Doby Coaching & Consulting
     

     
    This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

    • 10 min
    The Value Of Design And Why To Sell It

    The Value Of Design And Why To Sell It

    In this episode of the Agency Spark Podcast, Sara talks with Stacy Farrell on the value of design and why to sell it.
    Beginning her career in education across the Asia-Pacific B2B sector across education, aviation, professional and human services and NFP, Stacy’s passion for dealing with people, communication, and visual engagement, led her into the field of strategic marketing, content creation and design.
    Having established a design studio in Shanghai China before returning to Australia, she ran a design and print company until she established Content Box in 2018.
    Content Box works on the premise that design and marketing for businesses does not have to be overly complicated, difficult, or expensive, but strategic, creatively engaging, thorough and consistent.
    Content Box works closely with a range of professional and human service business to provide strategic marketing, graphic design, and content services.
    Stacey is also a member of the Duct Tape Marketing Consultant Network.
    More from Stacy Farrell: Content Box LinkedIn
     

     
    This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

    • 13 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

Trevor Oldham ,

Awesome!

One of my new fav shows! Sara is great!

J. Wallen ,

Putting the Spark Back in Business!

Sara’s approach to sharing actionable insights that can be implemented as early as the same day of listening is such a refreshing breath of air. I can’t wait to binge listen to see what more I can gain from this fantastic show!

Nicole Bandes ,

Sparking Inspiration for Business Growth

This podcast is perfect for gaining insight into some of the many challenges business and agency owners face. Sara sparks up great conversations, giving valuable knowledge to build your business, and sharing how to get results! Very inspirational!

Top Podcasts In Business

Erika Kullberg
Ramsey Network
Freakonomics Network & Zachary Crockett
NPR
Jocko DEFCOR Network
Guy Raz | Wondery