51 episodes

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space.

Each episode focuses on a single topic with actionable insights you can apply today.

Sara Nay has worked at Duct Tape Marketing in the small business marketing space since 2010 and has worked with, trained, and coached hundreds of marketing consultants and agency owners over the years.

It is her mission to massively impact the lives of the tens of thousands of small business owners and entrepreneurs we get to serve.

Some of the most common challenges marketing consultants and agency owners face are:

- Not having enough time to focus on their business (busy with client work!)
- No systems in place to get proven results for clients
- Caught working on low paying projects
- Spending too much time finding tools and partners they can rely on
- Having no network or community they can learn from
- Selling engagements that feel custom every single time
- No lead conversion process in place to close the right kind of clients

In the podcast, it is Sara’s goal to cut through all the noise. To spark ideas that get you results in your business and also for your clients.

Some topic examples that are covered on the Agency Spark Podcast include:

- How to boost your sales
- The power of storytelling
- Relationship-driven outreach
- Business strategy that works
- Entrepreneur mindset
- Communication best practices
- How to maintain long-term, happy clients
- Simplifying your marketing

All with the goal to help marketing consultants and agency owners build, scale, and grow their practices.

Agency Spark Sara Nay

    • Business
    • 5.0 • 15 Ratings

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space.

Each episode focuses on a single topic with actionable insights you can apply today.

Sara Nay has worked at Duct Tape Marketing in the small business marketing space since 2010 and has worked with, trained, and coached hundreds of marketing consultants and agency owners over the years.

It is her mission to massively impact the lives of the tens of thousands of small business owners and entrepreneurs we get to serve.

Some of the most common challenges marketing consultants and agency owners face are:

- Not having enough time to focus on their business (busy with client work!)
- No systems in place to get proven results for clients
- Caught working on low paying projects
- Spending too much time finding tools and partners they can rely on
- Having no network or community they can learn from
- Selling engagements that feel custom every single time
- No lead conversion process in place to close the right kind of clients

In the podcast, it is Sara’s goal to cut through all the noise. To spark ideas that get you results in your business and also for your clients.

Some topic examples that are covered on the Agency Spark Podcast include:

- How to boost your sales
- The power of storytelling
- Relationship-driven outreach
- Business strategy that works
- Entrepreneur mindset
- Communication best practices
- How to maintain long-term, happy clients
- Simplifying your marketing

All with the goal to help marketing consultants and agency owners build, scale, and grow their practices.

    4 SEO Tips For Agencies And Their Clients

    4 SEO Tips For Agencies And Their Clients

    In this episode of the Agency Spark Podcast, Sara talks with Ryan Morgan on 4 SEO tips for agencies and their clients.
    Ryan Morgan is a 15+ year digital marketing expert with a focus on SEO. He has led organizational and agency digital teams and has a history of driving growth for organizations using SEO.
    Ryan currently operates The SEO Cohort, a contemporary SEO training program, and a digital consultancy called swell. Ryan was formerly the Director, Brand + Digital Strategy at ignite, and the Vice President, Digital Marketing at Aztek, two leading agencies for digital marketing.
    Prior to his agency experience, Ryan spent 10 years on the organizational side focusing on digital marketing, SEO, content marketing, and digital advertising.
    The 4 SEO tips discussed: Page experience Existing content Schema Extending content More from Ryan Morgan: Digital marketing consultancy: swell SEO training program: The SEO Cohort Ryan's LinkedIn
    Like this show? Please leave us a review on Apple Podcasts here! This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

     

    • 10 min
    The Pain Of Two-Minute Tasks

    The Pain Of Two-Minute Tasks

    In this episode of the Agency Spark Podcast, Sara talks with Pieter K de Villiers on the pain of two-minute tasks.
    Pieter is CEO and co-founder of Macanta Software Ltd and a small business systems & automation expert.
    Pieter is a 2 x Amazon Best Selling Author, ‘Barefoot Business: 3 Key Systems to Attract More Leads, Win More Sales and Delight More Customers Without Your Business Killing You’ and one of the co-authors and organizers responsible for bringing together expert contributors on three continents, to produce another Amazon #1 international bestseller, ‘Franchising Freedom!’.
    Pieter was born and raised in South Africa, moving to the UK in 1997. He is husband to Sophie, a medical oncology consultant, and papa to the awesome Amélie & Olivia.
    Pieter has a passion for Hi-Fi, music, books, single malt whisky and Smoker BBQs, but doesn’t like wearing shoes much.
    Key topics: little repetitive tasks can be insidious; they can grow and take over the business without us noticing as your business grows and develops so will the amount of these little tasks being busy doesn't necessarily mean you are being productive take a step back regularly and think about what you can simplify and automate the goal is not to automate everything - it's to remove as much drudgery from business as possible start with something easy and move the needle forward one day at a time More from Pieter K de Villiers: Macanta CRM Website Pieter's LinkedIn Barefoot Business: 3 Key Systems to Attract More Leads, Win More Sales and Delight More Customers Without Your Business Killing You Franchising Freedom!
    Like this show? Please leave us a review on Apple Podcasts here! This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

    • 12 min
    How To Document Processes Your Team Will Actually Use

    How To Document Processes Your Team Will Actually Use

    In this second solo episode of the Agency Spark Podcast, Sara talks about how to document processes your team will actually use.
    Sara Nay is the COO at Duct Tape Marketing and founder of Spark Lab Consulting with over 12 years of experience in the small business space.
    She oversees the day-to-day operations to support the growth of both businesses with a focus on strategic planning, consultant network coaching, and client success.
    Core ideas: You don't have to document 100% of your small business processes Processes can be viewed as non-essential "busy" work Installing marketing systems without a solid operating system only causes a new set of problems One of the key pieces of an operating system is defining where your company creates value Identifying your key processes is crucial More from Sara Nay: If you would like to chat with Sara about installing an operating system into your business, please email her at sara@sparklabconsulting.com Sara's LinkedIn
    Like this show? Please leave us a review on Apple Podcasts here! This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.


     

    • 4 min
    The World's Best Buyer Persona System

    The World's Best Buyer Persona System

    In this episode of the Agency Spark Podcast, Sara asks Stormie Andrews how to outgrow and outsmart your competition through the world's best buyer persona system.
    Key topics:
    the customer journey buyer pain points and emotions action beliefs ideal clients Stormie Andrews is the Founder of Yokel Local. He is an award-winning author, having co-authored "Power of the Platform, Speakers on Success" with Jack Canfield, Brian Tracy, and Les Brown.
    In July, 2020, he released, “The World’s Best Buyer Persona System” which is the foundational first step to outsmarting your competition.
    The system is so effective, he was recognized by Intercon as one of the Top 50 Tech Visionaries in the world.
    More from Stormie Andrews: Outsmarttools.com Click here for free access to Stormie's Marketing Wheel Audit. Why is this important? You will have the opportunity to self identify your strengths, weaknesses, challenges and opportunities in regards to your marketing efforts. Stormie provides step-by-step video instruction walking you through one of the most valuable processes to help you make better decisions with your time and investment dollars.
    Like this show? Please leave us a review on Apple Podcasts here! This episode of the Agency Spark Podcast is brought to you by DashThis, a very simple-to-use and beautiful automated reporting tool for marketers and agencies. Gather all your data in one automated report with DashThis. They have more than 34 integrations and tons of time-saving features like pre-set report templates, cloning options, and automated email dispatches. See for yourself, with their offer of 10 free dashboards for 15 days. Sign up at dashthis.com.

     

    • 9 min
    How To Know If Starting A High-Ticket Mastermind Is The Right Move

    How To Know If Starting A High-Ticket Mastermind Is The Right Move

    The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!
    About the episode: In this episode of the Agency Spark Podcast, Sara asks Chris Williams how to know if starting a high-ticket mastermind is the right move.
    The 3 main factors:
    Are you an expert in your field? Do you love giving to others? Do you communicate well? Chris spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra marathons, and riding electric skateboards:)
    In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.
    As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here.
    More from Chris Williams: Group Coach Nation is the #1 resource for step-by-step guides to creating and/or scaling your high-ticket mastermind. The best part about Group Coach Nation is that it’s broken down into 3 sections: Beginner, Advanced and Pro. Go to GroupCoachNation.com and find your resources, your community and your growth.
    Like this show? Please leave us a review on Apple Podcasts here! This episode of the Agency Spark Podcast is brought to you by DashThis, a very simple-to-use and beautiful automated reporting tool for marketers and agencies. Gather all your data in one automated report with DashThis. They have more than 34 integrations and tons of time-saving features like pre-set report templates, cloning options, and automated email dispatches. See for yourself, with their offer of 10 free dashboards for 15 days. Sign up at dashthis.com.

    • 10 min
    How To Conduct A No-Fail Discovery Call

    How To Conduct A No-Fail Discovery Call

    The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.
    About the episode: In this episode of the Agency Spark Podcast, Sara asks Tiffany A. Washington how to conduct a no-fail discovery call.
    The 4 phases in the no-fail discovery call model:
    Questions (Discovery) Value Goals Time Line With over 16 years of sought-after experience and knowledge in business and education, as well as a relentless drive to spread the impact of her expertise, Tiffany A. Washington finally ditched her day job to open her consultancy firm and start The Wealthy Consultant Podcast.
    Tiffany has also been a televised recurring guest expert on FOX News channel, The CW, as well as a speaker for stages such as TEDx, Rolls Royce, and Humana.
    Her programs and events such as Women Winning at Work and Pitches, Proposals, and Partnerships have helped emerging entrepreneurs overcome their business hurdles and secure 5-figure deals!
    More from Tiffany A. Washington: Sign up for Tiffany's Attract Corporate Clients Challenge here Tiffany's Instagram Tiffany's Website Tiffany's LinkedIn

    • 10 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Linzi900 ,

A great show and an amazing host!

Love the bite sized episodes and Sara asks amazing questions!

Nick @ NineFiveFree ,

Great Questions, Amazing Guests, Excellent Host

Sara packs a lot of gems into just 20 minute episodes. She does a great job of getting right to the hard hitting points and producing an informative and interesting show.

I had the opportunity to come on as a guest and was very impressed by her own genuine interest in the topics, and ability to dig into some great questions and spark some really fun conversation. I had a blast coming on the show and I’m sure you’ll really enjoy listening.

MKB1977 ,

Amazing podcast!

Great guests and episode topics that provide very helpful insights.

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