A conversational show about the day to day of agency life, building a business and raising 4 kids.
Am I Charging Too Much For Our Agency's Services?
Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/
How to Get Agency Clients Using Content (Organic)
Are you creating content for your agency? No, not for your clients, for YOUR business. I didn't think so. This video breaks down a tried and true content strategy that is guaranteed to keep your pipeline full if you execute it.
0:00 - Intro
1:30 - Simplifying content
2:54 - Solve problems, make money
4:00 - The 5 pieces of content you MUST create
6:48 - Over the shoulder example 1
11:17 - Over the shoulder example 2 (SEO for doctors)
13:42 - Over the shoulder example 3 (SEO for Shopify stores)
16:50 - Over the shoulder example 4 (SEO for B2B SaaS)
18:22 - How to come up with content ideas
21:11 - Join our community for marketing Pros
Content Briefs: A Marketing Agency’s Best Friend
Writing content for clients can be a nightmare.
Managing writers, back and forth edits, trying to match a client’s voice…It’s a ton of work.
When our agency started putting more emphasis on content briefs, the process improved dramatically. Not only did we have less headaches, but our impact on client’s traffic skyrocketed.
Instead of writing out the entire piece of content for clients, we started creating detailed content briefs and coaching a writer on how to create.
This has allowed our client’s to develop a true brand voice, with real authority and expertise.
Growing PR Focused SEO Agency to 100+ Employees w/ Carrie Rose (Rise at Seven)
20 Reasons to Productize Your Services
This video breaks down 20 reasons why you need to productize your agency in order to survive past 2022.
Tune into our LIVE session on HOW to productize, here: https://youtu.be/ZL5-1yQkGUs
Read the full guide here: https://theblueprint.training/why-productize-agency/
3 Ways to Price Your Agency's Services
Pricing your agency's services right is key to scaling with less friction. This video discusses 3 pricing models to leverage based on your agency's current revenue / growth trajectory.