Agent Washing: How to Spot If You're Being Sold an AI Agent That Isn't

Every hype cycle has a sales guy. Crypto had them. AI agents have them now, and most of what's being sold as an "agent" is old automation with a new label. It's called agent washing, and Gartner projects 40%+ of agentic AI projects will be cancelled by 2027.

So how do you tell the real thing from a fresh coat of paint? And even if it is real, do you actually need a complex agent for what you're looking to achieve?

Host Erick Espinosa sits down with Mariano Jurich, Senior Product Leader at Making Sense, who helps mid-market and PE-backed companies separate real AI value from plausible noise, and who tells clients, more often than you'd expect, that the boring workflow automation is the better buy.

Inside this episode:

• The four traits that define a real AI agent

• The "if-then-do" test that exposes a washed agent in one sentence

• Why "agentic" is overkill for most problems companies bring him

• Why agentic AI breaks when you treat it like a cloud migration

• What to put in writing before you sign

  Find out more about Mariano Jurich here.

  Learn more about Making Sense here.

  Reach out to today's host, Erick Espinosa - erick@sociable.co

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