A regular discussion with industry leaders about agile marketing and how to adapt the principles of agile project management in an increasingly social and real-time marketing world.
The past, present and future of Agile Marketing with Andrew Burrows of IBM
Melissa Reeve and Jim Ewel share the latest about the Agile Marketing Alliance
Elissa Fink shares Agile Marketing Stories from Tableau
Justin Zimmerman returns to talk Scaling Agile Marketing
Kiley Vorreiter of VRBO shares experiences scaling Agile Marketing
Andrea Fryrear shares Agile Marketing User Stories
In this episode, friend of the Marketing Agility Podcast Andrea Fryrear of AgileSherpas joins us to discuss Scaling Agile Marketing. She shares stories from her recent client work along with insights that she has collected working on her upcoming book.
Frank and Roland have brought in some great guests, who always have some interesting things to say about how they're adopting agile methods to improve their marketing. Every time I listen I learn something new.
Smart and Useful
When you put aside all the theoretical talking heads on the radio and in podcasts, you come up with precious few people who actually know their topic and make a living performing it. These guys - Frank and John - are two of the real deal. Love the insight, love the dry wit, love the useful information.
Keep up the good work!