12 min

Agile Marketing Plus ABM | S01 - E10 Marketing Insights | Online Marketing | Digital Marketing

    • Business

In this episode of Marketing Insights with Yasha Harari of YashaHarari.com, Yasha explains the broader view and general philosophy of understanding the Symbiotic relationship between Agile Marketing and Account Based Marketing, or ABM.

Agile ABM Symbiosis: Speed Up ABM and Agile Marketing Success

Business is changing. Development is changing. Marketing is changing. The current data-driven tech ecosystem businesses exist in, is more opportunity-rich now than it has ever been. ...

… Smart marketing teams must target accounts very specifically, not to get lost in the Unread pile.

So how do smart marketing teams stand out from the crowd and manage long-term growth in an increasingly fast-paced, digital, individualized environment?

It's simple: Agile Account-Based Marketing.

...

What is Agile Marketing?

… Agile marketing is a marketing methodology tactic wherein marketing teams jointly recognize high-value projects to deliver on time with minimal effort and maximum positive impact.

The reason Agile and ABM deliver better results than older models, is that their values are very similar. The Agile Marketing which I espouse, for instance, includes these values of Agile Marketing:

Responding nimbly to change, supersedes following a plan.
Fast iterations supersede major campaigns.
Testing, data, analysis and optimization beat opinion and conventions.
...

How does Agile marketing support ABM?

AGILE EMBRACES CHANGE

ABM success comes from organizations that emphasize customer data, encourage the synchronicity of marketing and sales, and embrace ongoing change. ...

CUSTOMER-DRIVEN AGILE MARKETING

In my Agile Marketing practice, my highest priority is to satisfy the customer. Focusing business on the customer is how to recognize and understand the market and sell to the people in that market. ...

DATA-DRIVEN AGILITY

Marketing to a broad audience and then finding the qualified ones to pass to sales is resource-draining in terms of time, effort and is less effective. ABM extracts the power of ideal customer profiles, targeting qualified leads from the start. ...

Using agile marketing, data is always being used to measure and improve campaign results every 1 – 4 weeks. ...

AGILE SYNCHS MARKETING AND SALES

Ensuring sales and marketing are aligned is as important as customer data is, to the success of any ABM effort. ...

Silos and old-school hierarchical structures are less important than being focused on the customer, in Agile marketing. ...

Efficient is not a goal. It's a method. Effective is better for business than efficient. ...

Agile Lessons Learned

The most prominent element that will make a business succeed will not be simply to sell products and services. Rather, it will be its ability to deliver highly engaging, dynamic, data-driven ABM experiments that produce better customer experiences. ...

Agile marketing helps marketers and their teams reach their goals, by letting them do these 6 critical things:


Now that you know all of that, it's up to you to work well, not hard. Of course, this means you must Always Be Checking (ABC) with constant tests (aka: Always Be Testing, or ABT). ...

To learn more, check out the other episodes of this podcast or read the articles on my agency's site or my blogs: B2B Agile Marketing by Yasha Harari on http://yashaharari.com

About the Author: Yasha Harari

That concludes this week’s marketing insights podcast. We hope you liked it and learned something from this episode, and if you did, please be sure to leave us a review or a 5 stars rating!

Also, please be sure to tell your friends and colleagues about our show. We strive to keep bringing you great lessons that you can use to help you grow your business.

We hope you’ll listen again next time for another episode of Marketing Insights with me, your host, Yasha Harari of YashaHarari.com. Thank you for being the

In this episode of Marketing Insights with Yasha Harari of YashaHarari.com, Yasha explains the broader view and general philosophy of understanding the Symbiotic relationship between Agile Marketing and Account Based Marketing, or ABM.

Agile ABM Symbiosis: Speed Up ABM and Agile Marketing Success

Business is changing. Development is changing. Marketing is changing. The current data-driven tech ecosystem businesses exist in, is more opportunity-rich now than it has ever been. ...

… Smart marketing teams must target accounts very specifically, not to get lost in the Unread pile.

So how do smart marketing teams stand out from the crowd and manage long-term growth in an increasingly fast-paced, digital, individualized environment?

It's simple: Agile Account-Based Marketing.

...

What is Agile Marketing?

… Agile marketing is a marketing methodology tactic wherein marketing teams jointly recognize high-value projects to deliver on time with minimal effort and maximum positive impact.

The reason Agile and ABM deliver better results than older models, is that their values are very similar. The Agile Marketing which I espouse, for instance, includes these values of Agile Marketing:

Responding nimbly to change, supersedes following a plan.
Fast iterations supersede major campaigns.
Testing, data, analysis and optimization beat opinion and conventions.
...

How does Agile marketing support ABM?

AGILE EMBRACES CHANGE

ABM success comes from organizations that emphasize customer data, encourage the synchronicity of marketing and sales, and embrace ongoing change. ...

CUSTOMER-DRIVEN AGILE MARKETING

In my Agile Marketing practice, my highest priority is to satisfy the customer. Focusing business on the customer is how to recognize and understand the market and sell to the people in that market. ...

DATA-DRIVEN AGILITY

Marketing to a broad audience and then finding the qualified ones to pass to sales is resource-draining in terms of time, effort and is less effective. ABM extracts the power of ideal customer profiles, targeting qualified leads from the start. ...

Using agile marketing, data is always being used to measure and improve campaign results every 1 – 4 weeks. ...

AGILE SYNCHS MARKETING AND SALES

Ensuring sales and marketing are aligned is as important as customer data is, to the success of any ABM effort. ...

Silos and old-school hierarchical structures are less important than being focused on the customer, in Agile marketing. ...

Efficient is not a goal. It's a method. Effective is better for business than efficient. ...

Agile Lessons Learned

The most prominent element that will make a business succeed will not be simply to sell products and services. Rather, it will be its ability to deliver highly engaging, dynamic, data-driven ABM experiments that produce better customer experiences. ...

Agile marketing helps marketers and their teams reach their goals, by letting them do these 6 critical things:


Now that you know all of that, it's up to you to work well, not hard. Of course, this means you must Always Be Checking (ABC) with constant tests (aka: Always Be Testing, or ABT). ...

To learn more, check out the other episodes of this podcast or read the articles on my agency's site or my blogs: B2B Agile Marketing by Yasha Harari on http://yashaharari.com

About the Author: Yasha Harari

That concludes this week’s marketing insights podcast. We hope you liked it and learned something from this episode, and if you did, please be sure to leave us a review or a 5 stars rating!

Also, please be sure to tell your friends and colleagues about our show. We strive to keep bringing you great lessons that you can use to help you grow your business.

We hope you’ll listen again next time for another episode of Marketing Insights with me, your host, Yasha Harari of YashaHarari.com. Thank you for being the

12 min

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