67 episodes

Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis.

Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And check out the DMI's extensive knowledge library and join up for free. https://digitalmarketinginstitute.com/aheadofthegame

Ahead of the Game Digital Marketing Institute

    • Business
    • 4.4 • 7 Ratings

Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis.

Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And check out the DMI's extensive knowledge library and join up for free. https://digitalmarketinginstitute.com/aheadofthegame

    2023 Trends in Digtal Marketing

    2023 Trends in Digtal Marketing

    It's here! Our roundup of 11 experts across digital marketing with their insights on what to look out for in 2023. Here's just some of the things they see coming up that marketers of all levels need to think about: the need to address cost of living crisis, a shift within infuencer marketing, social media going back to its roots and seeing some decentralization, further personalization and a push back to one-to-one interaction, data skills, the rise of super-apps, where is automation going, new responses to the shift in data, GA4, serious use of AI,  consumers' expectations of brands, and lots more!

    We were delighted to have our host Will Francis chat with:

    Ken Fitzpatrick of the DMI,  Neal Schaffer, Caitlin Seele of Drift , Kate Toon, Clark Boyd Julie Atherton, Alison Battisby, Cathal Melinn, Katrina Noelle, Stephen Walsh, and Chris Coomer of Neil Patel Accel

    From now until the end of the year, we will feature on our library further investigation of what 2023 may bring, including our December 13 free webinar.

    The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

    A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today

    If you enjoyed this episode please leave a review so others can find us!

    • 49 min
    Market Research 101

    Market Research 101

    How do brands know what their audience thinks or expects? By asking them, of course! That's the role of an insights expert like Katrina Noelle, founder of KNow Research . She joins Will Francis on the podcast to explain how that asking is done, and all that happens from that initial point of contact through to the all-important final insights - and even pearls - that come from the process. They chat about how market research has changed over the decades (short answer - customer expectations), tools for social listening, AI as friend or foe, and the importance of clean, reliable, and secure data. She offers advice on tools you can use, and adopting a mindset of listening to your audience at a myriad of sometimes surprising touchpoints.

    The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

    A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today 

    You can learn more about Katrina on her Twitter.

    If you enjoyed this episode please leave a review so others can find us!

    Katrina's top 3 tips - Marketing Insights

    1. Don't jump in and start doing research.

    2. Write down a list of "I wish I knew" before doing any research

    3. Place at any customer touchpoint an opt-in to sign up for participating in research.

    • 45 min
    Integrate Your Email Marketing

    Integrate Your Email Marketing

    Email marketing has been around for a while, but it’s still the ideal channel to span the entire marketing funnel. And it’s free!

    In this episode, host Will Francis talks to Head of Digital Marketing at Drift, Caitlin Seele, on how we can integrate email marketing with all other strategies and keep it as part of the overall conversation. They chat about subject lines, smart scheduling, and A/B testing, as well as logistics of aligning internal strategies to nurture tactics throughout the funnel and how to exploit the new reality of first-party data.

    The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

    A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today and gain access to our ultimate email marketing guide.

    You can learn more about Drift on their website, Twitter, LinkedIn, and on their podcast, Conversation Starters.

    If you enjoyed this episode please leave a review so others can find us!

    • 47 min
    Digital Marketing Skills for Today & Tomorrow

    Digital Marketing Skills for Today & Tomorrow

    What are the top skills you need today for a successful digital marketing career tomorrow?  Should you be a generalist or a specialist? Is there still room for more traditional marketing skills?

    In this episode, host Will Francis chats with DMI's Chief Marketing Officer, Mischa McInerney about where she sees a clear need for marketing skills today, especially in roles that didn't exist 10 ago - e.g. in automation, omnichannel, CRO, data science. A recent survey by DMI of 500 CMOs saw similar patterns of needs and gaps in marketing skills around the world.

    So what are Mischa's tips for your top three skills? An understanding of data, an interest in CX & UX, but also those soft skills you've learned on the job or in your free time. Listen in to also hear her take on the role of creativity, hybrid working, and, as a bonus, some of her standard interview questions.

    A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.

    The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

    If you enjoyed this episode please leave a review so others can find us!

    • 36 min
    Creativity in B2B marketing

    Creativity in B2B marketing

    B2B marketing hardly comes to mind when discussing fun and creative practices in digital marketing. Is it because B2B marketing is just boring? Is there room for creativity in B2B marketing?  In this edited episode, Host Will Francis brings you some of the most creative and unusual B2B marketing practices mentioned during his previous chats with B2B marketing experts. Banks being cool, dentists using TikTok, and B2B influencer campaigns are some of the topics Will discusses with our experts Linda Mullen, Dominik Schneider, and Lee Odden.

    Did you witness any other creative and fun B2B marketing practices? Share your experience with us now on Apple Podcasts, Spotify, and YouTube.

    A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.

    The Ahead of the Game podcast is brought to you by the Digital Marketing Institute.

    If you enjoyed this episode please leave a review so others can find us!

    • 41 min
    How to be More Productive

    How to be More Productive

    As we go back to the office or try out a hybrid working setup, staying productive while maintaining one’s mental health is as important as ever. In this edited episode, Host Will Francis brings you some of the best productivity tips and methods unearthed during his chats with some of our previous guests. Whether it’s using the Mind Map method, trying out Deep Work, or simply Eating (and Swallowing) the Frog, the tips from our experts Joe Williams, Alison Battisby, or Kevin Reid are as helpful and insightful as always.

    For more productivity tips and hacks, check out the full episode with each expert:

    Productivity Tips for Freelancer Marketers with Joe Williams

    Staying Productive while Running your own Company with Alison Battisby

    How does a career coach manage his own time? with Kevin Reid

    A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.

    The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

    And if you enjoyed this episode please leave a review so others can find us!

    • 53 min

Customer Reviews

4.4 out of 5
7 Ratings

7 Ratings

ASobering ,

A New Favorite! 🔥

Have a question about anything “digital marketing?”

Will has got you covered. 😎

Whether you’re well established as a digital marketer, or just getting started in your career, this is a must-listen podcast for you! Will does an incredible job leading engaging conversations with industry leaders who’ve actually experienced success themselves and every. single. episode. is jam-packed with helpful takeaways. Highly recommend listening and subscribing!

tommye w-c ,

Great

Great marketing insights and advice.

Top Podcasts In Business

Ramsey Network
NPR
Jocko DEFCOR Network
Andy Frisella #100to0
Guy Raz | Wondery
Marketplace

You Might Also Like

Ciaran Rogers and Daniel Rowles
Eric Siu & Neil Patel
Michael Stelzner, Social Media Examiner
Michael Stelzner, Social Media Examiner
Douglas Burdett
Powered by StoryBrand