AI-AI-Oh! CEOs and Walkin’ Jeans. A Day 3 Review at Camp Cannes

Day three at Camp Cannes was anything but chill. Between panels, croissants, and one unfortunate pre-dessert cheese incident, the BarkleyOKRP crew dug into work that went deep and got people talking—like balloon installations spotlighting teen mental health and a Vaseline hackathon turned influencer marketplace. The crew tackled AI anxiety, risk-taking brands, and the power of long-term agency-client trust, all before logging 25,000 steps in jeans. Also? Snail mail. Real(ish) snail mail.