AI and the Future of Tourism Tcube by STB

Generative AI is redefining the visitor experience for attractions as we speak, and the lessons learnt are key to other tourism players like hotels, tour providers, and MICE organisers. 

We spoke with Kevin McNulty, CEO of NetWeave Social Networking and Board Member of the Florida Festivals and Events Association, about how generative AI is providing attractions businesses with some exciting new opportunities in customization, providing new ways to engage visitors and generate additional revenue.

Some key takeaways you can expect include:

Ways you can use generative AI to personalise the visitor experienceHow to create an AI voice cloneSome tools to help you get started
If you are a tourism business and you’d like to learn more about how Tcube can support you in your transformation journey, reach out to the team via the interest form: https://go.gov.sg/tcubecommunity

What can generative AI do for the MICE industry? In this episode, we’ll dive into how event planners can use generative AI to design an event, boost ticket sales, and increase participant satisfaction. 

We’ll be speaking with Veemal Gungadin, CEO of events technology platform Gevme, about new ways MICE can leverage this technology and his work with Project Spark, a research and educational initiative focused on uncovering the impact of generative AI on the business events industry. Some key takeaways you can expect include using generative AI to:

Brainstorm and come up with creative concepts during the ideation phase,Cut time in creating event and marketing content, And new ways to engage attendees during events and beyond.
If you are a tourism business and you’d like to learn more about how Tcube can support you in your transformation journey, reach out to the team via the interest form: https://go.gov.sg/tcubecommunity

How can generative AI tackle challenges for the hospitality space? Many hotels and resorts offer a wide range of services and amenities but are undiscovered by guests. By leveraging customer data, generative AI can create relevant and personalised upselling opportunities that are sent directly to guests’ mobile phones. Best of all, it’s completely automated. 

We spoke with Adir Ron, Chief Marketing Officer at hospitality guest experience platform Duve, about how generative AI can be used during the pre-arrival, check-in, and post-stay phases of the guest experience journey. Some key takeaways you can expect include:

Using data to come up with creative upselling opportunities,Automating relevant upgrade suggestions,Helping staff identify the most important guest queries, And increasing positive guest reviews.
If you are a tourism business and you’d like to learn more about how Tcube can support you in your transformation journey, reach out to the team via the interest form: https://go.gov.sg/tcubecommunity

How can tourism companies strategically integrate generative AI into their business? Many already appreciate the value of generative AI but the challenges lie in finding strong tourism use cases and developing an implementation strategy. Just like any new technology, adopting generative AI tools without a clear strategy is not optimal.

In this episode, we’ve spoken with travel industry consultant and Principal at The Forward Pocket, Tony Carne, about how tourism companies can introduce generative AI into their business. Some key takeaways you can expect include:
What a generative AI strategy consists of,How to get started,Some of the biggest pitfalls,And some interesting use cases to inspire you.If you are a tourism business and you’d like to learn more about how Tcube can support you in your transformation journey, reach out to the team via the interest form: https://go.gov.sg/tcubecommunity