AI-Driven Marketer: Master AI Marketing in 2024

Danchez
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AI-Driven Marketer: Master AI Marketing in 2024 Podcast

I'm just a marketer on a mission to master AI in 2024 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

  1. Top 7 AI Tools for Marketers (That Are Actually Useful)

    1 DAY AGO

    Top 7 AI Tools for Marketers (That Are Actually Useful)

    In this episode of AI-Driven Marketer [https://aidrivenmarketer.com/],  Dan Sanchez [https://danchez.com/] breaks down the top 7 AI tools that have proven to be genuinely useful for marketers. With so many AI tools flooding the market, Danchez helps you sift through the noise by sharing his personal, tried-and-tested favorites. These tools can help streamline everything from content creation and marketing automation to design and podcast production. If you're looking to optimize your workflow, boost productivity, and harness AI in a meaningful way, this episode is for you. The Tools: 1. ChatGPT: https://openai.com/chatgpt/pricing/ 2. Tella: https://www.tella.tv/ 3. Zencastr: https://zen.ai/8OazgwtDgZWZkK_KG6a6qw 4. High Level: https://www.gohighlevel.com/?fp_ref=growth-guide49 5. Midjourney: https://www.midjourney.com/ 6. Photoshop: https://www.adobe.com/products/photoshop/free-trial-download.html Timestamps: * 00:00 - 02:00: Introduction – The challenge of finding genuinely useful AI tools in a crowded market. * 02:00 - 06:30: Tool 1: ChatGPT – The AI that does it all for research, ideation, and automation. * 06:30 - 10:30: Tool 2: Tella – The upgraded Loom for content creators with built-in video editing. * 10:30 - 14:00: Tool 3: Zencastr – All-in-one podcasting tool for recording, editing, and content distribution. * 14:00 - 17:00: Tool 4: HighLevel – Marketing automation powerhouse with AI-enhanced workflows. * 17:00 - 20:00: Tool 5: CastMagic – Transcribing, summarizing, and generating content from podcasts and calls. * 20:00 - 22:30: Tool 6: MidJourney – Creating AI-powered visuals for marketing assets and content. * 22:30 - 25:00: Tool 7: Photoshop with AI – Using generative fill to simplify and enhance design tasks. * 25:00 - 27:30: Recap – Why these tools stand out and how they work together for marketers. * 27:30 - 29:00: Closing Remarks – Encouragement to experiment with AI tools and optimize workflows.

    23 min
  2. Strategies for AI-Driven Storytelling in Marketing

    6 DAYS AGO

    Strategies for AI-Driven Storytelling in Marketing

    Welcome back to the AI-Driven Marketer [https://aidrivenmarketer.com/]. in this episode, Dan Sanchez [https://danchez.com/] shares a replay of a guest appearance I had on the business of storytelling podcast with Christophe Trapp. And I talked about a number of different ways that you can use AI to do better storytelling in your business from a strategic level to practical levels. And I even spent a lot of time talking about why the new ChatChupichi 0 one preview is a fantastic new model available to marketers in order to make these kinds of things happen. So without further ado, I'm going to now tap play on that episode for you to watch and listen to. Timestamps: 00:00 Constant AI platform updates; OpenAI leads advancements. 03:28 New AI model excelling with reasoning ability. 07:17 Original content and thought leadership are essential. 09:42 Strong strategic narrative, needs minor improvements for fun. 13:38 Use AI to create engaging customer case studies. 18:04 AI improving productivity for content repurposing constraints. 21:34 Use AI to fix customer journey bottlenecks. 23:23 AI enables hyper-personalized, creative storytelling in marketing.

    25 min
  3. ChatGPT's New 01-Preview Model, What It Means for Marketers, & 6 Use Cases

    SEP 16

    ChatGPT's New 01-Preview Model, What It Means for Marketers, & 6 Use Cases

    In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com], Dan Sanchez [https://danchez.com] dives into the groundbreaking advancements of ChatGPT's new model, O1 Preview, and its transformative impact on AI-driven marketing. Dan, also known as Danchez, unpacks the enhancements that make this model a game changer, such as its enhanced thinking and reasoning capabilities, and shares various practical use cases he's tested over the weekend. From generating marketing plans and creative names to writing engaging LinkedIn posts and even coding, Dan illustrates how O1 Preview can elevate your marketing strategies. Tune in to discover how to leverage this powerful tool and stay ahead in the ever-evolving landscape of AI in marketing. Timestamps: 00:00 Eager for new iPhone and AI model. 03:02 Limited to 30 prompts per week, costly. 09:43 Steps for gathering and organizing creative ideas. 13:09 AI transforms long blog post into LinkedIn posts. 14:30 Check out course to enhance AI interaction skills. 17:24 JavaScript adds subtle motion for web design. 20:57 Kid's marketing book as fun client gift. 25:48 Easily create and test multiple landing pages. 27:39 Master AI skills to stay relevant in marketing.

    30 min
  4. Fixing Business Bottlenecks with AI to Go Further, Faster w/ Liza Adams

    SEP 13

    Fixing Business Bottlenecks with AI to Go Further, Faster w/ Liza Adams

    In this episode of AI-Driven Marketer [https://aidrivenmarketer.com/], host Dan Sanchez [https://danchez.com] speaks with Liza Adams [https://www.linkedin.com/in/lizaadams/], an AI Advisor and Fractional CMO at GrowthPath Partners [https://www.growthpath.net/]. Liza shares how AI can help businesses identify and resolve operational bottlenecks to go further, faster. From her experience advising CMOs to leveraging AI for real-world challenges, Liza breaks down how marketers can use AI to streamline productivity, improve output quality, and foster innovation. Tune in to hear practical AI-driven solutions that will elevate your marketing and business strategy. Resources Mentioned: * Using AI to Evaluate and Align on Top Market Segments [https://www.linkedin.com/pulse/using-ai-evaluate-align-top-market-segments-liza-adams-qekec/?trackingId=hUtB7q3LR16cvClLVsflhw%3D%3D] Timestamps: * 00:01 – Introduction to Liza Adams and the topic of using AI to fix business bottlenecks * 01:20 – Common bottlenecks in businesses and how AI can help * 03:42 – Tackling productivity and quality challenges with AI * 06:59 – Case study: Using AI to focus on key market segments * 11:31 – How to leverage AI for market sizing and forced ranking * 14:45 – The importance of executive alignment and validation * 20:41 – Using AI to develop campaign strategies and improve messaging * 26:00 – Creating custom GPTs and enhancing sales processes with AI * 32:04 – Leveraging customer reviews and data for more effective marketing messages * 41:00 – Validating AI outputs and ensuring quality with AI tools * 44:00 – Final thoughts and where to find Liza Adams online

    47 min
  5. 10 Everyday Tasks Solved with ChatGPT: A Marketer's Secret to Mastering AI

    SEP 11

    10 Everyday Tasks Solved with ChatGPT: A Marketer's Secret to Mastering AI

    In this episode of AI-Driven Marketer, [https://aidrivenmarketer.com/] Dan Sanchez [https://danchez.com/] shares ten ways he's used ChatGPT to tackle everyday challenges, proving that frequent interaction with AI not only solves problems but helps marketers master the technology for their craft. From troubleshooting Adobe Illustrator issues to creating custom workflows for homeschooling and even generating email HTML, Dan explains how using AI in diverse tasks can supercharge your marketing skills. Whether you're a marketer or just looking to boost productivity, this episode offers real-world examples of how ChatGPT can enhance your daily life. Timestamps: 00:00 - Introduction to the episode and Dan's journey with ChatGPT 03:00 - Using ChatGPT to replace Google for niche research 06:10 - Building a custom GPT for podcast production 09:45 - Troubleshooting design issues in Adobe Illustrator 12:50 - AI-powered homeschooling: Grading and feedback automation 16:30 - Solving math problems and word puzzles with ChatGPT 19:30 - Generating subdomain ideas for marketing campaigns 22:00 - Creating rubrics and grading systems with ChatGPT for homeschooling 25:00 - Extracting HTML code from images 27:00 - Sharing WiFi details via iPhone with ChatGPT 29:00 - Identifying guitar chords through image recognition with ChatGPT 31:00 - Final thoughts: The importance of consistent experimentation with AI

    21 min
  6. Keeping Pace with AI: My Favorite Sources for AI News

    SEP 5

    Keeping Pace with AI: My Favorite Sources for AI News

    In this solo episode of AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] shares his top strategies for staying on top of AI developments without getting overwhelmed. From newsletters to YouTube channels and podcasts, Dan reveals the sources he trusts most to stay current with AI. He highlights practical ways to integrate AI learning into your routine and emphasizes the importance of "doing" AI, not just following the news. Whether you're an AI novice or a seasoned marketer, this episode offers actionable tips for keeping pace with the fast-evolving AI landscape. Timestamps: * 00:00 – Introduction: Staying on top of AI trends * 02:10 – The problem with AI news: Hype vs. real innovation * 04:20 – My favorite newsletters for AI updates * 06:36 – Matt Wolf: The king of AI YouTube * 09:20 – AI podcasts: The best AI business podcast I follow * 12:50 – Following Sam Altman for AI's cutting edge * 15:42 – The AI Explored podcast by Michael Stelzner * 19:05 – Why hands-on experience with AI matters more than anything else * 21:30 – Upcoming episode teaser: Creative ways to use AI in everyday life * 23:00 – Final thoughts: Roll up your sleeves and engage with AI tools

    14 min
  7. Why AI Can't Replace Your Marketing Brain (Yet) - CustomGPT VS Niche LLM

    SEP 4

    Why AI Can't Replace Your Marketing Brain (Yet) - CustomGPT VS Niche LLM

    In this solo episode of The AI-Driven Marketer [https://aidrivenmarketer.com], Dan Sanchez [https://danchez.com] dives into the intriguing question: "Can AI replace your marketing brain?" Spoiler alert—AI isn't quite there yet. Inspired by a LinkedIn discussion, Dan explores two key approaches to replicating your marketing expertise with AI: CustomGPTs and niche-trained LLMs (Large Language Models). He explains why these tools, while powerful, still fall short of fully capturing the depth and nuance of human expertise. Dan shares his personal experiments and insights on using AI to enhance, but not replace, your unique marketing abilities. Episode Timestamps: * [00:00:00] Introduction to the Episode: Can AI Replace Your Marketing Brain? * [00:01:45] Andrea Bosoni's LinkedIn Post: The Inspiration Behind the Episode * [00:02:58] The Concept of CustomGPTs: Pros and Cons * [00:05:45] Dan's Experiment with a CustomGPT Life Coach * [00:07:55] Limitations of CustomGPTs: Where They Fall Short * [00:09:40] Introducing Niche-Trained LLMs: A Deeper Dive * [00:12:35] Real-World Examples: Chris Walker's and Dave Ramsey's AI Experiments * [00:15:45] Why AI Can't Yet Replicate the Full Scope of Human Expertise * [00:18:20] Conclusion: AI as an Enhancement, Not a Replacement * [00:19:20] Call to Action: Subscribe and Explore the AI Fundamentals Course

    15 min
  8. The Roadmap to AI-Driven Sales Teams w/Craig Nelson

    AUG 30

    The Roadmap to AI-Driven Sales Teams w/Craig Nelson

    In this episode of the AI Driven Marketer [https://aidrivenmarketer.com/], host Dan Sanchez [https://danchez.com] sits down with Craig Nelson [https://www.linkedin.com/in/cnelson7/], a seasoned expert in sales enablement. Craig shares his insights on how organizations can lay the groundwork for integrating AI into their sales processes, even if they're just beginning their AI journey. The discussion covers practical steps for transitioning from AI interest to implementation, the role of marketing in supporting AI-driven sales, and how to achieve significant productivity gains with AI. Tune in to learn how AI can revolutionize your sales enablement strategies, helping you do more with less and ultimately driving better results. Episode Timestamps: * 00:01 - Introduction: The journey of mastering AI in 2024 * 00:25 - Introducing Craig Nelson and his new AI-driven endeavor * 01:30 - Craig's realization of AI's potential and its impact on sales * 03:00 - The current state of AI adoption in organizations * 03:57 - Addressing fears and concerns around AI adoption * 05:13 - Early days of AI adoption and its accelerating interest * 07:30 - Sales teams leveraging AI: before, during, and after sales calls * 09:22 - Custom GPTs and streamlining sales processes * 11:30 - The importance of time and process discipline in AI adoption * 13:05 - First steps for AI success in sales: Practical use cases * 18:59 - Scaling AI use cases and overcoming challenges * 27:05 - AI in sales coaching and training: Enhancing feedback loops * 34:12 - Scaling sales teams with AI and avoiding burnout * 36:44 - Becoming an AI-first company: What it means and why it matters * 41:00 - The current capabilities of AI and future potential * 44:25 - Craig's final thoughts and where to learn more about his work

    47 min
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5
out of 5
12 Ratings

About

I'm just a marketer on a mission to master AI in 2024 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

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