AI-Driven Marketer: Master AI Marketing in 2024

Danchez
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  • MARKETING
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AI-Driven Marketer: Master AI Marketing in 2024

I'm just a marketer on a mission to master AI in 2024 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

  1. 2025 Predictions, AI Market Penetration, & Agents

    2 DAYS AGO · VIDEO

    2025 Predictions, AI Market Penetration, & Agents

    In this AI Marketing Podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez [https://danchez.com/] and Travis Sanchez reunite to kick off the new year with bold predictions for AI in marketing. They revisit Dan's 2023 predictions, examining wins, misses, and surprising trends. Together, they share insights on hyper-personalized marketing, AI agents, and the adoption curve of AI among marketers. Plus, Travis offers a unique perspective on the gap between AI's capabilities and user readiness. This engaging discussion is a must-listen for marketers navigating the rapid evolution of AI tools and techniques. Get ready to rethink how you approach your marketing strategy in 2025 and beyond! Resources Mentioned * Take Dan's free AI marketing course at aidrivenmarketer.com/course [https://aidrivenmarketer.com/course]. * Connect with Dan on LinkedIn at linkedin.com/in/digitalmarketingdan [http://linkedin.com/in/digitalmarketingdan]. Episode Timestamps: * 00:01:30 – Welcome Back to the Bot Bro Series: Turning AI hype into help. * 00:35:86 – Recap: 65 episodes, 25,000 downloads, and a new year of AI marketing. * 01:20:93 – Revisiting 2023 Predictions: Big bets, AI company failures, and missed automation case studies. * 03:42:67 – Integration Wins: HubSpot and big tech stepping up their AI game. * 05:16:68 – Generational AI Gaps: Who's fooled by AI-generated content? * 07:06:32 – Surprise Advances: AI music and video tools changing creative processes. * 08:12:49 – 2025 Predictions Begin: From hyper-personalized marketing to AI agents. * 10:58:64 – Real-World Applications: Using AI for customized learning journeys. * 15:33:12 – Intelligent Automation vs. AI Agents: Where the lines blur. * 19:41:95 – Video Editing with AI: Why we're not at Grade A yet—but it's coming. * 22:41:63 – ChatGPT-5 Speculation: The anticipated breakthrough in AI reasoning. * 23:44:73 – Poll Results: How often marketers use AI and what holds some back. * 26:14:45 – Exploring the Anti-AI Sentiment: Why some resist the shift. * 27:48:80 – Viral Prompt Breakdown: The best question to ask ChatGPT for insights.

    32 min
  2. OpenAI's Shipmas, Gemini 2.0 Launch, and AI Education #BotBros

    12/15/2024 · VIDEO

    OpenAI's Shipmas, Gemini 2.0 Launch, and AI Education #BotBros

    In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez [https://danchez.com] discusses with cohost Travis Sanchez the transformative potential of attaching files like text documents and Excel sheets to projects, likening it to customizing GPTs for specific tasks. They delve into ChatGPT's expansion into document management, Google's recent Gemini update with new photo manipulation functions, and the fast-paced advancements making real-time art direction and voice/visual edits a reality. From managing projects and campaigns to speculating on upcoming AI releases, this episode sheds light on practical applications and the future landscape of AI in marketing. Tune in to explore how these innovations can enhance your marketing strategies and operations. Timestamps: 03:34 Fine-tune models for customized developer solutions. 09:34 Gaining value by temporarily using unique services. 11:40 Custom GPT automates podcast transcript to blog post. 15:28 Project involves using Chat GPT while shopping. 19:24 Summarizing conversations for efficient project management. 21:13 Exploring project management and communication efficiencies. 24:25 Designers worry: advanced AI can replace them. 29:01 Vet sources, verify, Gemini developments, Google's ecosystem. 31:35 Founder returns to focus on AI initiative. 35:30 Sam Altman: Chatbots to AGI is a process. 38:35 Predictive conversations steer companies, could be awesome. 42:16 Real learning happens through practical experience. 45:28 WGU partners with Google, HubSpot for certifications. 47:46 Prefer ChatGPT; Claude clunky, reasoning weaker.

    49 min
  3. 1 Year of AI-Driven Marketer: What I Learned, What's Next, and Why It Matters

    12/11/2024 · VIDEO

    1 Year of AI-Driven Marketer: What I Learned, What's Next, and Why It Matters

    In this milestone episode of AI-Driven Marketer [https://aidrivenmarketer.com], Dan Sanchez [https://danchez.com] reflects on a year of hosting the podcast and reaching 1,000  subscribers. Dan shares his journey of discovering the potential of AI in marketing, the challenges of finding a niche, and his unique "30-30-30 Plan" for mastering a new topic. He also discusses his recent pivot to joining Social Media Examiner as a Senior AI Marketing Strategist, what this means for the future of the podcast, and the exciting developments in store for 2025. Mentioned Resources: * AI Explored Podcast Episode with Danchez: https://www.youtube.com/watch?v=luyVQyj6ohM Episode Timestamps: * 00:00 - 02:00: Welcome and celebrating 1 year of the podcast. * 02:01 - 06:00: Reflections on the growth of AI-Driven Marketer and finding a niche. * 06:01 - 14:30: Introduction to the 30-30-30 Plan and how it helps marketers establish expertise. * 14:31 - 20:00: Why video podcasting is the most effective content channel. * 20:01 - 28:00: Learning in the light: The benefits of public transparency in expertise-building. * 28:01 - 35:30: Dan's transition to Social Media Examiner and his new role. * 35:31 - 42:00: Future plans for the AI-Driven Marketer and what's next in 2025.

    24 min
  4. Using AI for Creative Marketing + Open AI's 12 Days of Shipmas

    12/07/2024 · VIDEO

    Using AI for Creative Marketing + Open AI's 12 Days of Shipmas

    In this ai marketing podcast [https://aidrivenmarketer.com], Dan Sanchez [https://danchez.com/] teams up with cohost Travis Sanchez to dive into the current opportunities for marketers to leverage AI, comparing it to the formative days of social media. They discuss the novelty of AI as a low-hanging fruit for marketers, share creative content ideas like humorous or emotional music videos, and highlight the importance of early adoption. The episode also touches on the delicate balance between generalists and specialists in the age of AI, and previews exciting advancements in AI tools from OpenAI. Listen to this engaging episode to understand the evolving landscape of AI in marketing and get inspired with innovative strategies for your brand. Timestamps: 03:48 Occasionally use AI for various casual inquiries. 08:37 Developing strategic marketing insights with monthly subscription. 10:03 Staged for buzz, costly to release professionally. 12:57 Improved integration between models and canvas access. 17:46 Inspired by Enneagram songs' emotional impact. 19:18 Create music easily; tools enable limitless creativity. 24:42 Execution trumps knowledge; AI empowers generalists. 27:50 Unclear AI skills poll on LinkedIn perceptions. 30:07 Cool creations result from independent experimentation, not courses. 32:10 Uncertain growth, AI music creativity highlighted. 37:00 Create songs with animals; explore humorous angles.

    39 min
  5. AI + Music: Unlocking a New Era of Emotional Marketing Content

    12/05/2024 · VIDEO

    AI + Music: Unlocking a New Era of Emotional Marketing Content

    In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez [https://danchez.com] shares how he used AI to create a full music album as an experiment in creativity and marketing potential. He delves into the step-by-step process, from generating lyrics with AI to producing music using tools like Suno and Runway ML. This hands-on case study serves as a blueprint for how marketers can incorporate AI-generated music into their strategies, from jingles to engaging social media content. Whether you're a creative marketer or just curious about AI's possibilities, this episode will inspire you to think differently about AI in marketing. Resources mentioned: * Psalter Album on YouTube: https://www.youtube.com/watch?v=1gP5j_BYNUk&list=PLN0y_b-bqn-io3rlQJjZ_NtIh-xrlsERZ * AI Music Tool: https://suno.com [https://suno.com/] * AI Video Tool: https://runwayml.com/ * Newsletter: https://aidrivenmarketer.com/ Episode Timestamps • 00:00 - 03:10: Introduction – Hitting buyer emotions and the power of AI in creativity. • 03:11 - 09:45: Case Study Overview – Creating the Psalter Workout Music album. • 09:46 - 15:30: The AI Process – Tools like Suno and Runway ML in action. • 15:31 - 20:15: Overcoming Challenges – Tips for generating quality AI music and refining prompts. • 20:16 - 24:00: Designing Album Art – From medieval inspiration to AI animations. • 24:01 - 29:20: Publishing and Presentation – Making the album accessible and visually appealing. • 29:21 - 33:55: Marketing Applications – AI-generated music as a marketing tool. • 33:56 - 37:42: Future Potential – How marketers can lead with AI creativity. • 37:43 - 39:00: Conclusion – Key takeaways and a call to action for marketers.

    23 min
  6. Are AI Agents Real? Here's the Breakdown for Marketers

    11/22/2024 · VIDEO

    Are AI Agents Real? Here's the Breakdown for Marketers

    In this AI marketing podcast [https://aidrivenmarketer.com] episode, Dan Sanchez [https://danchez.com]and Travis Sanchez delve into the early stages and future potential of AI agents, debating the current limitations and speculative advancements in AI-driven content creation. They unpack real-world applications of AI in business, explore how AI-generated music and creative personalities could revolutionize marketing strategies, and share pivotal moments that sparked their deep dive into AI. From discussing the latest in workplace AI tools to reflecting on AI's potential to outpace social media, this episode provides insightful commentary for marketers eager to harness AI's transformative power. Listen to this episode if you want to stay ahead in the evolving AI landscape. Subscribe to the AI-Driven Marketer Newsletter at https://aidrivenmarketer.com/ Resources Mentioned: * Viral Rap Tweet: https://x.com/kyleshannon/status/1859462298944819576?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1859462298944819576%7Ctwgr%5Eb9d51b41820d4a49adb9e71a6e7be2770af2d3bf%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.notion.so%2Fdanchez%2FAlex-Hormozi-Quote-143c946be26d80c08887ca422b4ec201%3Fpvs%3D3 Timestamps: 00:00 Helping marketers navigate AI: agents, ads, music. 03:26 AI's novelty boosts marketing reach and headlines. 07:20 "Agents are intelligent automation, not independent." 12:41 Create AI character Glitch for fun brand engagement. 15:31 Training limits delay ChatGPT 5 release speculation. 18:36 Few companies use social media effectively. 21:52 CEO-driven marketing decisions often waste money. 23:34 Businesses adopting AI, but practical impact unproven. 27:07 AI will impact life significantly, unlike social media. 32:07 Comparing writing tools: GPT versus Claude reactions. 34:04 AI music: fun, catchy, improved marketing potential.

    37 min
  7. SEO in the AI Era: My Strategies for Staying Ahead

    11/21/2024 · VIDEO

    SEO in the AI Era: My Strategies for Staying Ahead

    In this AI marketing podcast [https://aidrivenmarketer.com] episode, Dan Sanchez [https://danchez.com] explores how AI is reshaping the world of search engine optimization (SEO). With a focus on actionable strategies, Dan breaks down three game-changing approaches for marketers: AI planning, AI content, and AI priming. Learn how to use AI tools to outline content, experiment with AI-generated articles, and position your brand to rank in emerging AI search engines. Plus, hear real-world examples of how Dan's methods have driven traffic and insights into the future of search. Whether you're a seasoned SEO expert or just starting out, this episode will help you future-proof your SEO strategy. Timestamps: * 00:00 – 03:33: Introduction to the evolving SEO landscape. * 03:34 – 07:42: Key insights from Rand Fishkin's cross-platform search data. * 07:43 – 12:10: Dan's personal journey into SEO success and lessons learned. * 12:11 – 18:46: AI Planning: Using AI to strategize and outline high-ranking content. * 18:47 – 25:18: AI Content: Experimenting with automated content creation tools. * 25:19 – 31:36: AI Priming: Preparing for AI-dominated search engines with "The 3 Rs" (Roundups, Reviews, Rankings). * 31:37 – 33:53: Practical steps to leverage AI for SEO success. * 33:54 – End: Outro and final thoughts on the future of SEO.

    29 min
  8. 3-Steps to Building an AI-Driven Team: A Guide for Marketing Leaders

    11/13/2024 · VIDEO

    3-Steps to Building an AI-Driven Team: A Guide for Marketing Leaders

    In this episode of The AI Driven Marketer, host Dan Sanchez [https://danchez.com/] dives into the transformative power of AI for marketing teams. He presents a plan to amplify a small team's productivity and impact, covering the essential steps to align team members, build effective workflows, and leverage AI for faster, better, and smarter results. Whether your team is all-in on AI or still skeptical, this episode offers practical insights on creating an AI-driven culture to drive performance and innovation. Join Dan as he walks through a structured approach to make your team feel like a powerhouse of productivity. Get the AI CoachCustomGPT:  To unlock your team's AI potential, subscribe to Dan's newsletter at aidrivenmarketer.com/aicoach [https://aidrivenmarketer.com/aicoach] and get immediate access to the AI Coach tool. Key Timestamps: * 00:00 - Introduction: Why AI is the key to transforming a small team into a powerhouse. * 00:20 - Episode Overview: The goal of AI for teams and a promise to share a strategy to scale productivity. * 01:06 - Challenges Facing Teams: Recognizing varying team attitudes toward AI and the need for alignment. * 02:44 - Step 1: Casting a Vision: How to communicate AI's benefits and address team members' fears. * 03:51 - Step 2: Documenting Processes: The importance of listing daily, weekly, and project-based responsibilities to optimize with AI. * 05:37 - Step 3: Improving Tasks with AI: Dan introduces a framework to make tasks faster, better, and smarter. * 07:11 - Introducing the AI Coach Tool: How the custom GPT AI Coach can assist teams in adopting AI across their roles. * 09:32 - Access the AI Coach: Information on accessing the AI Coach for hands-on guidance with tasks.

    11 min
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5
out of 5
17 Ratings

About

I'm just a marketer on a mission to master AI in 2024 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

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