AI & Mobile-First Design Are Disrupting Retail – Here’s Why, with Sienne Veit

Welcome to the 73rd episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Sienne Veit, Founder & Chief Product Officer of Invisible Stuff, for an in-depth discussion on her expertise on mobile-first design, AI's transformative role in retail, and the future of product management. Sienne Veit discusses actionable strategies on how to optimize customer journeys, go beyond traditional metrics, and embrace AI for both front-end and back-end retail innovation.
Episode Highlights:

• Why starting with mobile-first design is essential (and what brands often get wrong.
• The limitations of conversion rates and what metrics matter.
• How AI is redefining both customer experiences and backend operations in retail.
• The future of product management in an AI-driven world.
• Balancing automation with human creativity in retail product development.

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