AI, Risk & Responsibility: Building Guardrails with Jamie Lynn Cooke

🔑 Episode Summary:

Welcome back to Wired to Build, a data-driven, technology-focused podcast digging into how building owners and operators use technology to manage the full lifecycle of their projects.

In Part 2 of our conversation with ⁠Jamie Lynn Cooke⁠, we move beyond AI hype and dig into what responsible implementation actually looks like. We unpack the differences between procedural software and probabilistic AI, break down high-risk use cases, and explore how to balance autonomy and oversight in capital project environments.

From Air Canada's now-famous chatbot lawsuit to jobsite automation risks, this episode is a must-listen for anyone serious about integrating AI while protecting people, brand, and bottom line.

If Part 1 was the why, this is the how.

🧠 Key Takeaways:

• AI ≠ Traditional Code: AI doesn't repeat exact outcomes. Understanding the difference between procedural and probabilistic systems is essential.

• Governance is Risk Strategy: Good governance isn't red tape—it's how you decide where you're willing to fail.

• Real-World Risk Examples: Air Canada’s chatbot cost them in court. The lesson? If your logo is on it, you own it.

• Human-in-the-Loop vs Human-on-the-Loop: Knowing the right level of oversight is key to safe AI augmentation.

• Not All Productivity Is Equal: Gains that cause rework or liability later aren’t productivity wins.

• Cautious Optimism > Blind Adoption: Move fast with purpose, not without a plan.

🗣️ Shareable Quotes:

“AI doesn’t fail like humans—it fails confidently. That’s the danger.” – Jamie Lynn Cooke

“Governance isn’t red tape. It’s how you decide where you’re willing to fail.” – Nick Caravella

“If your logo is on the AI, you’re liable for what it says.” – Jamie Lynn Cooke

“Cautious optimism doesn’t mean moving slowly—it means moving with discipline.” – Nick Caravella

“You can’t sue an algorithm—but you can sue the company behind it.” – Jamie Lynn Cooke

🔗Links to reference for more:

• Jamie Lynn Cooke's publisher page: ⁠⁠https://www.amazon.com/stores/author/B0054HB0I0⁠⁠
• Jamie Lynn Cooke's new book, AI Firing Freeze: ⁠⁠https://aifiringfreeze.com/⁠⁠
• The Marketing Artificial Intelligence Institute: ⁠⁠https://www.marketingaiinstitute.com/⁠⁠.