AI won’t save your gym, leadership will with Jon Brady

Fitness clubs are racing to adopt new technologies to keep up with members’ expectations. Apps now handle check-ins and bookings, workouts have become immersive with smart equipment and VR, and AI is transforming how clubs engage and retain their members.
Technology alone doesn’t guarantee results. The key is finding the right use case for your business, having the data to support it, and empowering your people to turn tools into results. That’s what Jon Brady has mastered.

A seasoned executive with 30+ years in sports, hospitality, and fitness, Jon led the transformation of Midtown’s flagship Chicago club into one of the world’s best luxury health clubs. In this episode of Delivered, he shares his hard-earned lessons on adopting technology with purpose, building winning teams, and the trends that he believes will shape the future of fitness.

Discover the major trends defining the next decade of fitness
Explore how tech is changing fitness and what is worth adopting
Understand where AI can add value and how to implement it successfully
Learn about organizational health and key leadership decisions that made Midtown Athletic Clubs a success

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Delivered is Infinum's online event series, where you can gain exclusive insights into creating remarkable digital experiences from accomplished creatives, executives, and entrepreneurs who have firsthand experience delivering them. Learn more here: infinum.com/delivered 

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► Learn more about Midtown Athletic Clubs: https://www.midtown.com/

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