25 min
Alchemical Client Creation: How We Use The Chemistry of Desire to Create Clients The Priestess CEO
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- Business
The Feminine C.E.O Podcast is the place where successful women congregate to encourage each other to stop burning themselves out and stop compromising their worth. Hosted by the influential priestess Jessica Riverson this podcast marries together business and your inner goddess. The woman you always wanted to be . . . she’s inside you. You just need to let her out and let her shine. Jessica is a successful entrepreneur and the author of Permission to Charge. She explores and implores charging the value of your healing services in a climate where it can sometimes be difficult to do so. Soul, strategy, and success will flow through you. Welcome to your much-needed sisterhood of female leaders and feminine energy. A love letter to the woman entrepreneur soul and spirit.
In this episode, Jess talks about using the chemistry of desire to create clients. This topic was asked for in the Feminine C.E.O. Facebook Group. What if it could be easier to create clients? It is. You create a desire within them for what you offer. You have to create the desire within the prospective clients and that’s a chemical reaction. What happens when you don’t create desire? You don’t get the client or the call. If you give too much information, it leaves no room for desire. We have to create the “I need to talk to you” feeling. This can happen over time by ensuring you’re offering consistent quality content. This is how you can attain great successes.
We create desire by showing up. We create desire by bringing clients into a story. Jessica gives an example of an Instagram business posting photos all day long, but nothing to go along with it. The food might be great, but if you don’t give someone a reason to be invested (a ‘why’) chances are they will not reach out to you. Our prospective clients want to be drawn into what we’re offering them. We need to make a connection. From that connection, relatability, and desire blooms a client relationship. Jessica goes on to touch upon several personal stories about her endeavors in business and how she creates a desire for her and her services. She goes as far as saying we must find pleasure in our marketing as well. All of this combined allows us to achieve our goals.
How does someone go about creating desire? We create desire by:
Showing up on lives
Showing up on Facebook/Instagram
Webinars
Showing people what’s possible
“Every time you show up, you’re building desire.”
“Giving the kitchen sink will overwhelm.”
“When you really, really, want something you take action.”
“It’s pleasurable to create desire in others.”
“Fun to share exuberance.”
“You create the clients by building desire, not the tools.”
More of Jessica:
https://www.linkedin.com/in/jessica-riverson-993910/
https://www.instagram.com/jessicariverson/
https://www.youtube.com/channel/UCn6LyoC1FfDki4HpVOz_owA
The Feminine C.E.O Podcast is the place where successful women congregate to encourage each other to stop burning themselves out and stop compromising their worth. Hosted by the influential priestess Jessica Riverson this podcast marries together business and your inner goddess. The woman you always wanted to be . . . she’s inside you. You just need to let her out and let her shine. Jessica is a successful entrepreneur and the author of Permission to Charge. She explores and implores charging the value of your healing services in a climate where it can sometimes be difficult to do so. Soul, strategy, and success will flow through you. Welcome to your much-needed sisterhood of female leaders and feminine energy. A love letter to the woman entrepreneur soul and spirit.
In this episode, Jess talks about using the chemistry of desire to create clients. This topic was asked for in the Feminine C.E.O. Facebook Group. What if it could be easier to create clients? It is. You create a desire within them for what you offer. You have to create the desire within the prospective clients and that’s a chemical reaction. What happens when you don’t create desire? You don’t get the client or the call. If you give too much information, it leaves no room for desire. We have to create the “I need to talk to you” feeling. This can happen over time by ensuring you’re offering consistent quality content. This is how you can attain great successes.
We create desire by showing up. We create desire by bringing clients into a story. Jessica gives an example of an Instagram business posting photos all day long, but nothing to go along with it. The food might be great, but if you don’t give someone a reason to be invested (a ‘why’) chances are they will not reach out to you. Our prospective clients want to be drawn into what we’re offering them. We need to make a connection. From that connection, relatability, and desire blooms a client relationship. Jessica goes on to touch upon several personal stories about her endeavors in business and how she creates a desire for her and her services. She goes as far as saying we must find pleasure in our marketing as well. All of this combined allows us to achieve our goals.
How does someone go about creating desire? We create desire by:
Showing up on lives
Showing up on Facebook/Instagram
Webinars
Showing people what’s possible
“Every time you show up, you’re building desire.”
“Giving the kitchen sink will overwhelm.”
“When you really, really, want something you take action.”
“It’s pleasurable to create desire in others.”
“Fun to share exuberance.”
“You create the clients by building desire, not the tools.”
More of Jessica:
https://www.linkedin.com/in/jessica-riverson-993910/
https://www.instagram.com/jessicariverson/
https://www.youtube.com/channel/UCn6LyoC1FfDki4HpVOz_owA
25 min