Alex Deadman - Head of Strategic Communications, Tickets For Good Communicating Purpose with John Higginson

It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Alex Deadman, Head of Strategic Communications at Tickets For Good. 
Launched in Sheffield, Tickets For Good is an innovative social enterprise working with the UK's top live event companies to provide free and discounted tickets for the NHS, charity sector workers and cost-of-living payment recipients.

At the heart of Sheffield's vibrant music scene, Alex showcases a versatile approach to the ever-changing terrain of the music industry through his expertise in strategic communications and marketing.

In our discussion, we delved into:

🎙️ How Alex's passion for music led him to the world of purpose-led PR 

🎪 The connection between live events to a wider cultural purpose

👥 The importance of local media in driving connections

✍️The power of analogies in effective marketing 

I hope you enjoy.

John Higginson,

Founder & CEO, Higginson Strategy