Alex J Moscow: Small Events And Big Profits Masterclass TPIP:0060 Turn Your Problems Into Profit
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- Marketing
My guest today helps coaches, speakers, authors, and consultants to master the art of effortlessly enrolling high-end clients into their programs and events, so they can finally have the revenue, time, and impact they’ve always dreamed of.
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He’s helped world renown coaches and speakers to grow their businesses, and he has personally sold over $ 1.7 million in coaching packages one-on-one. When Alex started his own coaching practice, he grossed nearly 200k in five months.
…
And he’s accomplished all of this with a lifelong stutter.
…
Training: common mistake around events & create lasting sustainable change – work together for a year.
…
Misconception:
* Think they need 100 or 200 people in the room before they can do an event
* Events as a container
* 16 people tops at a small event
* But first what’s the experience you want to create…
* What do you want the attendees to say be saying a week after…
Why small events?
* You don’t have to be a super polished speaker & trainer at a small event…
* You can have a lot more interaction and intimacy with your audience
You have to know how to make an offer…
* It’s a 3 to 5-year commitment…
* We’re just agreeing on a 1 right now.
* It’s in their interest to have deeper programs.
* Seminar Syndrome
* Commitment required to go from who we are to who we want to be isn’t going to happen in a seminar.
You have to know how to enroll…
* It’s THE skill…
* Sales & Enrollment = same thing.
* Key to freedom – people don’t fear sales, they fear sharing their point of view and being judged.
* Communicate meaningfully & enroll – the vehicle is just the program you have.
* Enroll almost anyone on demand.
* You can plan it and be strategic about it.
* What’s required of me to go into “xyz” –
1on1 sales conversation to one to many…
* Don’t skip over 1on1 enrollment…
* Most want to go right into Webinars, social media etc…
* If you can’t enroll 1on1 going to a group is going to be a difficult process
* The one key to make and make a big impact at your events & financially is to enroll.
* Enrollment is just coaching as well…
* Sales is about love & self-respect – redefine what loving someone means.
* Loving someone really means to call them and also call them on their shit.
* “I think I can help you with this, I dunno though, would you like to talk about that?”
* Our ability to hold tension and drive that tension is going to be equivalent to succeed. And hold that space…
* Coaches who are badass’s at holder others accountable – yet when it’s the other side of the line, and they’re still in the enrollment process – they’re NOT that way. They’re afraid the prospect won’t like them or buy from them.
…
Action Step to get out their calendar and set a date…
Leadership is…[Listen to the Podcast to access it]
…
Before You Go:
* Review the show in iTunes
* Leave a comment on the post: TonyTeegarden.com/60
* Get access to free stuff from Alex at: http://alexjmoscow.com/
…
My guest today helps coaches, speakers, authors, and consultants to master the art of effortlessly enrolling high-end clients into their programs and events, so they can finally have the revenue, time, and impact they’ve always dreamed of.
…
He’s helped world renown coaches and speakers to grow their businesses, and he has personally sold over $ 1.7 million in coaching packages one-on-one. When Alex started his own coaching practice, he grossed nearly 200k in five months.
…
And he’s accomplished all of this with a lifelong stutter.
…
Training: common mistake around events & create lasting sustainable change – work together for a year.
…
Misconception:
* Think they need 100 or 200 people in the room before they can do an event
* Events as a container
* 16 people tops at a small event
* But first what’s the experience you want to create…
* What do you want the attendees to say be saying a week after…
Why small events?
* You don’t have to be a super polished speaker & trainer at a small event…
* You can have a lot more interaction and intimacy with your audience
You have to know how to make an offer…
* It’s a 3 to 5-year commitment…
* We’re just agreeing on a 1 right now.
* It’s in their interest to have deeper programs.
* Seminar Syndrome
* Commitment required to go from who we are to who we want to be isn’t going to happen in a seminar.
You have to know how to enroll…
* It’s THE skill…
* Sales & Enrollment = same thing.
* Key to freedom – people don’t fear sales, they fear sharing their point of view and being judged.
* Communicate meaningfully & enroll – the vehicle is just the program you have.
* Enroll almost anyone on demand.
* You can plan it and be strategic about it.
* What’s required of me to go into “xyz” –
1on1 sales conversation to one to many…
* Don’t skip over 1on1 enrollment…
* Most want to go right into Webinars, social media etc…
* If you can’t enroll 1on1 going to a group is going to be a difficult process
* The one key to make and make a big impact at your events & financially is to enroll.
* Enrollment is just coaching as well…
* Sales is about love & self-respect – redefine what loving someone means.
* Loving someone really means to call them and also call them on their shit.
* “I think I can help you with this, I dunno though, would you like to talk about that?”
* Our ability to hold tension and drive that tension is going to be equivalent to succeed. And hold that space…
* Coaches who are badass’s at holder others accountable – yet when it’s the other side of the line, and they’re still in the enrollment process – they’re NOT that way. They’re afraid the prospect won’t like them or buy from them.
…
Action Step to get out their calendar and set a date…
Leadership is…[Listen to the Podcast to access it]
…
Before You Go:
* Review the show in iTunes
* Leave a comment on the post: TonyTeegarden.com/60
* Get access to free stuff from Alex at: http://alexjmoscow.com/
…