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Will Riley | The Importance of Customer Success When Creating Marketing Initiatives
On today’s episode of Aligned, we’re entering part three of our five and fifteen series about revenue operations. Specifically, this episode focuses on customer success.
Will Riley | Why the Handoff Between Marketing and Sales is So Important
Today’s conversation with Will Riley, Director of Revenue Operations at FitzMartin, is part two of an ongoing conversation about Rev Ops and why it’s such a big focus right now. Sales and marketing alignment is tied to revenue, so today we’re talking about the stage when someone has moved from preparing to buy to actually taking action.
Will Riley | Address Front-of-the-Funnel Demand Generation to Begin Improving Rev Ops
Will Riley works with chief revenue officers of the clients of FitzMartin, and he’s talking about demand generation, which for many companies represents an early-stage misalignment.
This conversation is part of our continuing discussion around revenue operations and why it’s such a big focus right now. Rev ops is a function that consolidates, organizes, and improves communication between three teams that are typically siloed: marketing, sales, and customer success.
Will Riley | The Power of Revenue Operations for Small-to-Medium Sized Businesses
Will Riley is an expert on revenue operations here to discuss why businesses should care about revenue operations and to explain what it does and why it’s booming. This conversation is the first of five more to follow about rev ops.
Sean Doyle | We Overlook Emotional Value Despite Its Importance to Our Clients
Though we often focus immediately on revenue gain and cost reduction, we tend to overlook emotional value despite its importance to our clients. It’s a little-used lever that can help them improve their standing with their bosses and that can help us close deals.
Luke Allen | The Value of Culture in Retaining Great Talent
Continuing our series on sales culture and talent, we’re talking with Luke Allen about retaining great talent on the heels of our discussions about attracting and developing that talent.
This podcast is awesome! It is the perfect blend of sales and marketing tactics. Applying these principles has truly helped my businesses bottomline tremendously. I highly recommend you subscribe and do everything you learned from Sean!!!!!!🙌🏾🙌🏾🙌🏾