22 min

Aligning Marketing with Customer Feedback with Momentive The Art of the Pivot

    • Management

“We like to think about authentic intelligence, adaptive intelligence, agile intelligence. All the ways that you can leverage that immensely powerful data to shape what’s next.”
 
Q: Which Art of the Pivot episode features discussions on the role of AI in Marketing, distrust in polling and a forthcoming parody business musical? A: This one! Leela Srinivasan, the first-ever CMO at Momentive (formerly SurveyMonkey), joined us for a wide-ranging and fascinating interview at this pivotal moment in the organization's history. As Leela and the Momentive team chart a new course towards “agile experience management,” discover how they are leveraging insights gained from 7 billion+ survey respondents to reimagine a trusted brand.

“We like to think about authentic intelligence, adaptive intelligence, agile intelligence. All the ways that you can leverage that immensely powerful data to shape what’s next.”
 
Q: Which Art of the Pivot episode features discussions on the role of AI in Marketing, distrust in polling and a forthcoming parody business musical? A: This one! Leela Srinivasan, the first-ever CMO at Momentive (formerly SurveyMonkey), joined us for a wide-ranging and fascinating interview at this pivotal moment in the organization's history. As Leela and the Momentive team chart a new course towards “agile experience management,” discover how they are leveraging insights gained from 7 billion+ survey respondents to reimagine a trusted brand.

22 min