20 min

Aligning Sales & Marketing Metrics with Menaka Shroff Marketing Trends

On this episode of Marketing Trends, Ian talks with Menaka Shroff, Global Head of Marketing of Devices and Mobility at Google. Menaka has also worked in marketing roles for Box and Yahoo.

We cover how she manages to find great companies to work for right before they take off, how to use analytics to drive better marketing, and how to get sales and marketing into better alignment.

On this episode of Marketing Trends, Ian talks with Menaka Shroff, Global Head of Marketing of Devices and Mobility at Google. Menaka has also worked in marketing roles for Box and Yahoo.

We cover how she manages to find great companies to work for right before they take off, how to use analytics to drive better marketing, and how to get sales and marketing into better alignment.

20 min

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