Aligning Your Social Media Presence with Rita Zamora Behind The Smiles: With Dr. Gina Dorfman

These days, if you want to have a successful marketing strategy, you need to have an online presence. Since most dentists don’t have the time or inclination to curate their online presence, they would likely want to outsource their marketing to an agency or independent company. Unfortunately, most agencies don’t specialize in dentistry, resulting in generic content being used that doesn’t reflect the true character of your practice. Here to help us navigate the quickly evolving online landscape for dentists is Rita Zamora, founder and owner of the social media marketing service providers: Connect90 and Rita Zamora Connections.

In our conversation with Rita, we discuss the current social media landscape for dentists, the biggest mistakes practices are making online, and how her company Connect90 supports dental practices with their social media strategy. Tuning in you’ll hear Rita unpack the importance of aligning your values with your online presence and why consistency and being intentional is key. You won’t want to miss this information-packed episode, breaking down all the details of what a practice needs to be successful online!