Alison Tetrick on Women's Cycling, Zwift, WATCHTHEFEMMES and More Channel Mastery

Today’s guest is Alison Tetrick - professional cyclist, biochemist, storyteller, and entrepreneur. Alison is also a global ambassador focusing on brand activation, product development, and innovation. Alison believes sports, science, and stories can make a powerful difference in changing the world and loves to do the work to make it happen. She is passionate about creating opportunity, education, and access to cycling for all through scholarships and community engagement.
You’ll hear how Alison was inspired to start cycling by her 60-year-old grandfather, her appearance on The Move podcast and partnership with Lance Armstrong, the new world that is opening up for women in cycling, and her hopes, thoughts and plans for the future of the sport.
The Channel Mastery podcast is brought to you by Verde Brand Communications, a consumer-centric brand strategy and communication agency serving the outdoor recreation industry.  Your host is Kristin Carpenter, Chief Strategy Officer, Founder and Chair at Verde Brand Communications. Channel Mastery is sponsored by our partner Life Time, Inc., owner of the Sea Otter Classic and producer of the Sea Otter Classic Summit outdoor recreation executive gathering.
 
Discussion points:

Alison’s backstory
Promoting the Tour de France and women’s cycling
Partnering with Zwift - visibility is viability
The new career opportunities and benefits - women can choose to stay in the sport longer
Launching a ground-breaking event and its exciting debut
Looking into 2023 and the state of social media 
Raising money for diversity and getting women on bikes with bandana sales
Building and supporting this special community

Resources:
Saga Venture
Zwift 
The AMT Bandana Project
Alison’s Website
Alison on Instagram 
Alison on Twitter 
Alison on LinkedIn 
The Move Podcast w Lance Armstrong
Kristin on LinkedIn 
Verde Brand Communications 
Sea Otter Classic Summit, April 2023