160 episodes

Welcome to the All About Digital Marketing podcast. Dedicated to insight, news and tips for you to improve your digital marketing. No matter if you're at the start of your journey online, or if you're well seasoned like us, you'll find something in our podcast for everyone. From help with content marketing to insights from marketing professionals around the world. We're dissecting what it takes to get results online. Join Chris Bruno and the team from Social INK on our adventure to create a podcast All About Digital Marketing.

All About Digital Marketing Podcast All About Digital Marketing

    • Business
    • 5.0 • 11 Ratings

Welcome to the All About Digital Marketing podcast. Dedicated to insight, news and tips for you to improve your digital marketing. No matter if you're at the start of your journey online, or if you're well seasoned like us, you'll find something in our podcast for everyone. From help with content marketing to insights from marketing professionals around the world. We're dissecting what it takes to get results online. Join Chris Bruno and the team from Social INK on our adventure to create a podcast All About Digital Marketing.

    Episode 160 - Marketing SaaS Companies with Adam O'Leary

    Episode 160 - Marketing SaaS Companies with Adam O'Leary

    This week's episode is all about Marketing SaaS Companies. I'm joined by Adam O'Leary, co-founder of Trustscout, a video testimonial capture tool originally developed for agency white-label, eCommerce, and SMBs.
    Testimonials are so important today, especially when there is so much choice in the market. These are really what sets you aside from the competition. But you shouldn't be afraid of negative reviews. This gives you a chance to understand what problems your customers are facing.
    Adam would always try to get on the phone with someone who left a bad review and understand why the person felt that way. This is a great method of understanding their perspective and you talk them through further steps. This also allows you to make improvements from finding out these problems that people are having so you can make sure they don't reoccur.
    We go on to speak about the two main aspects of a business being traffic and sales. As business owners, it's easy to get caught up with the tasks that don't move you forward. At the end of the day, there's nothing more important than how many people saw your message and how many people bought into it.

    Stay safe and enjoy the episode.

    A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

    The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

    • 36 min
    Episode 159 - How to Market E-Commerce with Chloë Thomas

    Episode 159 - How to Market E-Commerce with Chloë Thomas

    This week's episode is all about how to market e-commerce. I'm joined by Chloë Thomas, Author and host of both the Award-winning eCommerce MasterPlan Podcast and Keep Optimising Podcast. Having been in e-commerce since 2003, Chloë’s speciality is solving e-commerce Marketing Problems.

    Stating an e-commerce business has never been easier than it is today. There are multiple systems (Squarespace, Shopify & Wix) that allow you to set up an e-commerce shop in a short period of time. But it's still not as easy as it may seem. There are a lot of things you need to consider in the early stages.

    You shouldn't start an e-commerce business for the sake of it. In order to be successful, you have to start up because you have an amazing product idea, are identifying a problem you want to solve, or have a customer group that you will serve. It will be incredibly hard to start if you don't fall into one of these categories.

    We go on to speak about the importance of having an initial research stage, as this will help you design your product and brand. Feedback is so important. You need to be getting your product or service informant of people and asking questions such as, would you buy it, their thoughts and cost. These opinions will help when it comes to marketing your brand as you will have a clear strategy.

    Stay safe and enjoy the episode.

    A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

    The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

    • 39 min
    Episode 158 - Social Media with Gerard Murnaghan

    Episode 158 - Social Media with Gerard Murnaghan

    This week's episode is all about social media. I'm joined by Gerard Murnaghan, General Manager & Vice President of Sprout Social, a business that offers a suite of social media solutions that supports organisations and agencies in extending their reach, amplifying their brands and creating real connections with their audiences.
    Social media channels are now essential to a businesses digital profile. The pandemic has fuelled the online presence of businesses, causing everyone to adapt so they would be left behind.
    We go on to speak about there being a lack of appreciation for how much effort that goes into it and the perception of finding the job done faster and at a cheaper price. Time is a key element when it comes to content creation as this gives you the opportunity to get creative.
    Think outside the box and create authentic content that resonates with your audience. This is what will set you aside from your competitors generic content.
    Your audience will know if you're not putting any effort into your social media. It will come across to them that you as a business don't care. When they get this impression they will be more likely to shop around.
    If you really want to make it a success you should be putting as much attention, awareness, results and money as you can.

    Stay safe and enjoy the episode.

    A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

    The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

    • 42 min
    Episode 157 - Email Marketing with Vira Sadlak & Alissa Taggart

    Episode 157 - Email Marketing with Vira Sadlak & Alissa Taggart

    This week's episode is all about email marketing. I'm joined by Vira Sadlak, Account Manager at Flowium and Alissa Taggart, Client Services Director at Flowium.
    Flowium is a Full-Service eCommerce Email Marketing Agency built to grow online retail revenue and connect clients to their customers. They are also the hosts of the Email Einstein podcast.
    Email marketing isn't dead. Used effectively, it can be a huge tool that can drive revenue for your business. This is because it is your audience, of people who signed up because they wanted to hear more. Therefore you have direct communication and engagement with your email subscribers.
    By using email marketing, you are able to get detailed, relevant information about your customers and then apply it to your strategy in a very substantial and impactful way. You are able to see the behaviour of your customers directly. From how they visit your website, to what they interact with, to which forms they've used, in order to give you more information.
    In this episode we go on to speak about the real key basics that SMEs should be doing in order to get that process started and start collecting email addresses. We talk about how businesses can use email marketing effectively. Some great ways to do this are having an opt-in form at the very bottom of your website, a pop up on that website offering value to the visitor for in exchange for their email and last, but not least, post-purchase.

    Stay safe and enjoy the episode.

    A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

    The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

    • 40 min
    Episode 156 - Growing a Community with Genecia Alluora

    Episode 156 - Growing a Community with Genecia Alluora

    This week's episode is all about growing a community. I'm joined by Genecia Alluora, Founder of Soul Rich Woman, the #1 Leading Female Entrepreneur Network in South East Asia Connecting 200,000 Women Across The Region.
    Growing a community is an essential part of any business today. Whether you're big or small, online or on the high street, your community are an integral part of your business. They're the ones that buy from you regular, that rave about you online and that support your business when you need it the most.
    What does it take to grow a community? Well, that's where Genecia's experience really shines. Starting by working with the people you know, the people around you, and continuing to consistently show up. The expression "if you build it, they will come" should probably be updated for the digital marketing world to something like; "if you consistently build it, they will come".
    We talk about the wealth of different experiences Genecia has had in the past, that all led her to be able to do what she does now. How she wants to empower women to come back to the workplace on their terms, to make sure they're living their best life.

    Stay safe and enjoy the episode.

    A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

    The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

    • 35 min
    Episode 155 - Marketing Automation & AI with Andrew Stockwell

    Episode 155 - Marketing Automation & AI with Andrew Stockwell

    This week's episode is all about marketing automation & AI. I'm joined by Andrew Stockwell, Chief Commercial Officer at RedEye, a business specialising in multi-channel marketing automation specifically designed for retailers, travel and financial, B2C lifecycle marketing.
    Marketing Automation has developed a huge amount in recent years. There's now so much you can automate. With that being said, you want to start simple and don't try to automate every single task. It's important to think about your objective and what you want to achieve before doing so.
    We speak about the tasks you can automate as an SME straight away such as a welcome campaign, basket abandonment campaigns and specialised messages through identifying key customer groups. These three marketing automation tasks will help you get ahead of your marketing.
    Once you have marketing automation tasks in place you can see how they're performing and run tests. This will give you data that you can analyse. You now have a platform to start developing from where you can see what is working and what's not. From this, you can determine where you invest your time.

    Stay safe and enjoy the episode.

    A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

    The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

    • 33 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Olearyguy ,

Great Podcast

Love Chris! Incredible Podcast with extremely useful tips, and tactics to scale your business to the next level.

alissataggart ,

Insights Galore

This is easily one of the most informative digital marketing podcasts out there. The range of guests and topics covered is super helpful. A definite go-to for anyone in the digital marketing world!

ryochiba ,

Actionable advice, insightful interviews

This pod’s got some tactical tips and advice for agencies and businesses wanting to improve their digital marketing. Highly recommend checking it out.

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