18 episodes

We’re about all things branding and so much more! We’ll talk about SEO, website design, the value of adding video, social media, and of course, branding identity.
Produced by Heard Not Seen Media, Inc.

ALL MAVEN's Branded podcast John Biethan

    • Business
    • 5.0 • 1 Rating

We’re about all things branding and so much more! We’ll talk about SEO, website design, the value of adding video, social media, and of course, branding identity.
Produced by Heard Not Seen Media, Inc.

    Tiffani Czapinski: Rescue Baby

    Tiffani Czapinski: Rescue Baby

    Inspiring you to be your baby's hero I met Tiffani Czapinski as a new member at the Carlsbad Chamber of Commerce while we both were attending an online Zoom event there. When she introduced herself to the group I immediately knew I wanted to have a conversation with her.
    Tiffani’s background is as a firefighter, but because of a back injury, she had to leave that profession. She then inspired herself to create Rescue Baby, her new emerging yet to be branded business. 
    Listen to this episode to find out how she’s pivoting, and not because of the pandemic.
    Contact Tiffani Czapinski Rescue Baby
    Inspiring you to be your baby's hero
    rescue.baby@yahoo.com 
    (760) 500-5002
    Contact ALL MAVEN’s Branded podcast John Biethan
    Contact the show
    Contact ALL MAVEN a Full-service Digital & Creative Agency

    • 40 min
    Sophie Felix: Faith and Service Lead To Branding Success

    Sophie Felix: Faith and Service Lead To Branding Success

    Sophie Felix says “Work Hard. Brand well. Give back to the community and they’ll seek you out.”
    Sophie’s definition of branding:
    Reflect on who you are in your personal life, your career, and your lifestyle By investing in yourself and how your marketing assets look is vital to your success You want to be authentic. You can be yourself, be real, and still be branded like a celebrity. Mentions Branding herself and her clients is the top priority. And Sophie says with that, you’ll always be ahead of your competition. While re-branding, Sophie used the best business attorney in San Diego, Kelly Bagla from Bagla Law, who also has a podcast Go Legal Yourself podcast. Who inspires you? Tell us a defining moment in your life. Sophie Felix on SD Voyager. 2015 Telly Awards Winner for Non for profit America's Children of Fallen Heroes commercial produced by Joseph Cinemato. Shawna B is the Top Celebrity Real Estate Agent in LA. Contact Sophie Felix HBM Talent & Management
    SoCal Chapter President of America’s Children of Fallen Heroes 
    sophiehbmtalent@gmail.com
    Contact ALL MAVEN’s Branded podcast John Biethan
    Contact the show
    Contact ALL MAVEN a Digital & Creative Agency
    Intro/Outtro music credit Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish

    • 30 min
    Back For More with Chris Ryan

    Back For More with Chris Ryan

    Chris Ryan is back with John for the 4th time to catch up on everything pandemic, music, and how Chris has managed to do so well this year with his business Ryan Video Productions.
    Some of the topics we covered today:
    Chris talks about one of his most recent projects with the Daley Ranch in Escondido, CA. What Chris is listening to (Bon Iver). What John is listening to. Interviews with musicians and artists they’ve had the pleasure of spending time with. Video streaming. Microphones and headphones. Check out previous episodes with Chris here:
    Episode 2 Chris Ryan: Making Heroes With Branded Video Storytelling Episode 3: Reese Harris And Chris Ryan on Brand Equity Episode 5: Preparing for Your Brand Video Shoot (and more music) Contact Chris Ryan Ryan Video Productions
    "Branded" Podcast Contact Info John Biethan
    Contact the show
    ALL MAVEN a Full-service Digital & Creative Agency
    Intro/Outtro music credit Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish

    • 43 min
    Logan and Anna: Call Me Unstoppable

    Logan and Anna: Call Me Unstoppable

    Imagine A World where you and your dreams matter. “The trifecta™ of unstoppable, aligned is unstoppable. 
    It's the foundation, the basis of everything we do at Call Me Unstoppable™ - The Trifecta™ of Unstoppable.  And when all three elements - Heartset, Mindset, and Skillset - are aligned, you are truly unstoppable!.”
    ~ Logan and Anna from Call Me Unstoppable
    Who are these “unstoppable” sisters? 
    Logan was in private practice for about 10 years, and before that a former corporate gal in human resources who left in 2010 to open Logan Re-coaching. Then in 2018 they opened Call Me Unstoppable.
    Because Anna comes from an entrepreneurial background, she’s the peer support specialist. She’s gone through everything a coach can go through. She’s the creative side. The “find the dots” kind of person.
    Because Logan has more of a corporate background, she is the “connect the dots” kind of person.
    Yup. Unstoppable!
    Contact Call Me Unstoppable Website: https://CallMeUnstoppable.com/ 
    Contact the "Branded" Podcast John Biethan
    Contact the show
    ALL MAVEN a Full-service Digital & Creative Agency
    Intro/Outtro music credit Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish

    • 50 min
    DIY Publishing Meets DIY Broadcasting

    DIY Publishing Meets DIY Broadcasting

    Honoree Corder is a wildly prolific author who has sold over 4 million copies of her books on Amazon. What’s more, she offers an online “Publishing Ph.D.” course to aspiring authors that walks them through the entire process of conceiving, composing, marketing, and selling their books. 
    One of the things she tells her clients is that producing a podcast is an effective way to enhance their reach and boost sales of their books. This is where our amiable host, John Biethan, comes in. He’s just as much a proselyte for podcasting as Honoree is for self-publishing. Or, as Honoree puts it, “You’re the me of podcasting.” Got it? Good.
    In the ensuing conversation, Honoree explains why self-publishing makes a lot of sense in today’s marketplace, where traditional publishers are stingy with resources and expenditures for all but blockbuster authors. 
    But there’s money to be made and authority to be gained by going the independent route. The book - and the podcast that grows out of it - can elevate an author’s profile and create beaucoup opportunities in their fields of expertise.
    “Putting an investment in their book is an asset in their business,” she says. 
    Marketing considerations aside, Honoree says that many of her clients simply have the time now to write the book they’ve always wanted to write, now that we’re all a bunch of socially-distanced homebodies. “There's less to go and do, so there's more time to sit and write,” she says. “They’re kind of like, I'm ready to write that book and I want to publish it.  And now I understand I have a line of sight.” 
    Contact Honoree Corder HonoreeCorder.com 
    @honoree on Facebook and Instagram
    "Branded" Podcast Contact Info John Biethan
    Contact the show
    ALL MAVEN a Full-service Digital & Creative Agency
    Intro/Outtro music credit Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish

    • 34 min
    Tanya Goodall Smith: Improve Your Brand Image

    Tanya Goodall Smith: Improve Your Brand Image

    Originally a graphic designer, Tanya Goodall Smith noticed that many small businesses in her area (Eastern Washington and Northern Idaho) were shooting themselves in the foot by using amateur photography in their advertising and marketing materials.
    “When 90 percent of the real estate on your ad is a photo and it's terrible, “ she says, “it can be difficult to make it look good.”
    In that case, your brand doesn’t look good. “Branding is your reputation,” she says. “It's what other people think of you or your business or your product.”
    So Tanya decided to put her visual communications skills to work creating professional photos and videos for a clientele that includes companies, real estate brokers, medical practitioners, and anyone who “really cares about their business and their clients and really just wants to take their brand up to that next level, beyond the DIY.”
    Her photos appear on everything from billboards to print ads to websites. She also offers video services, to provide the added impact of spoken words, music, and motion, and social media marketing services that make use of her photos.
    Having discovered a niche, Tanya is also teaching other photographers the ropes of corporate and personal brand photography, and solo entrepreneurship: “I created the course that I wish I would have had.”  
    Contact Tanya Goodall Smith WorkStoryPhotography.com
    WorkStoryEducation.com
    "Branded" Podcast Contact Info John Biethan
    Contact the showALL MAVEN a Full-service Digital & Creative Agency
    Intro/Outtro music credit Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish

    • 39 min

Customer Reviews

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1 Rating

Ree-Cup ,

Great message on branding with video

Just listened to the episode with Chris Ryan. Clear and concise, I enjoyed hearing how his marketing and sales experience defines his thoughtful approach to video. Excellent!

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