67 episodes

Brought to you by Nils Davis and Rob McGrorty, this podcast will help you become a better Product Manager, Marketer, Innovator, or Entrepreneur. Through interviews with prominent guests, original thought content, and tough questions, this podcast will tackle problems ranging from finding and validating market problems, to creating innovative solutions, to taking those solutions to market. Simply put, it will help you move your skills - and your products - to the next level.

All The Responsibility, None Of The Authority Podcast by Nils Davis Nils Davis

    • Marketing
    • 5.0, 14 Ratings

Brought to you by Nils Davis and Rob McGrorty, this podcast will help you become a better Product Manager, Marketer, Innovator, or Entrepreneur. Through interviews with prominent guests, original thought content, and tough questions, this podcast will tackle problems ranging from finding and validating market problems, to creating innovative solutions, to taking those solutions to market. Simply put, it will help you move your skills - and your products - to the next level.

    Episode 65: Tricks and Techniques For Outsmarting Imposter Syndrome

    Episode 65: Tricks and Techniques For Outsmarting Imposter Syndrome

    You are great, you really are!







    Do you suffer from “imposter syndrome” – feeling like at any moment someone’s going to realize you don’t really know what you’re doing, and all your touted accomplishments were luck or chance?







    If so, you’re in good company. Nobel Prize winners, hugely successful actors, entrepreneurs of all types, and others from all walks of life are right there with you. “When are they gonna realize…?” And “If only they knew the truth!”







    Self-doubt is natural, and there are many reasons for it. But we need to keep on working, keep on creating, keep on making the world a better place. And so it’s good to have a few techniques for beating back that fear of being found out (which, of course, is pretty much completely irrational.)







    You’re not alone







    Just to be clear, it’s extremely common to feel like you’re in over your head, unqualified, and that your successes are just flukes. It’s not true – but it’s common.







    For example, here are three articles listing out famous people who feel like imposters. (Thanks to Clement Kao for sending these links!):







    * 12 leaders who have struggled with Imposter Syndrome – from the obvious, like Tom Hanks (I’m kidding!), to the GOAT herself, Serena Williams, to the founder of that little coffee shop down the street – on every street – Howard Schultz. * 25 stars who struggle with Imposter Syndrome – including Amy Adams, Ryan Reynolds, and Meryl Streep!* 6 more leaders who struggle – Michelle Obama, seriously!?!?







    I think you’ll agree that any of these actors, authors, scientists, creators, athletes, luminaries should have no worries about their legitimacy – and yet they’re just as worried about being found out as you and I might be.







    And for a little taste of Jay Abraham, who does have marketing superpowers, check out this podcast episode with him and another legend, Dan Kennedy or this one from the Science of Success podcast. You can find a lot more about Jay at jayabraham.com, and on dozens of other podcasts.







    How to deal with imposter syndrome







    Well, there are lots of techniques. This episode arose out of a pep talk I had to give myself recently, to help me remember how to beat back my imposter syndrome earlier this month.







    To get the full details, check out the episode, but here are the techniques I share:







    * Compare yourself to others who are succeeding at what you’re doing.* Pay attention to your strengths (if we’re using our strengths it doesn’t feel like work – but it looks amazing to others).* Test yourself.* Learn a little, if you need to fill a gap.* Remember you’re not that special – everyone has Imposter Syndrome, so it probably doesn’t really apply to you.* Celebrate your past successes.







    A few additional resources







    * I highly recommend taking the Clifton Strengthsfinder assessment (the link is to the book, which you buy to get the code to take the test) to find out your strengths.

    • 28 min
    Go-To-Market For Yourself: Getting Your Next Product Management Job

    Go-To-Market For Yourself: Getting Your Next Product Management Job

    Your storytelling power is not only a differentiator, it’s a risk reducer







    Your stories of what you actually did – although still somewhat subject to wariness on the part of the hiring manager – are their best way to assess what you can really do and what you are really like. This means they are critical for reducing the hiring manager’s perception of risk of hiring you.







    In this episode I’m talking about the problem – roughly and simplistically let’s call it “getting your next (or first) product manager job” – from a few different angles.







    * Managing your career like you’d manage a product.* Reducing the perception of risk of hiring you.* Go-to-market – especially the “sales process” – which when you’re looking for a new product management job is *the interview.”







    A few links







    * Storytelling episodes – How To Elicit, Structure, and Use Customer Success Stories, The Two Stories Every Product Manager Must Be Able To Tell, and Reducing The Perception of Risk – The Art of Pre-handling Objections* The Value Inequality







    Storytelling masterclass and boot camp







    * Sign up for my storytelling masterclass on April 30, 2020* Sign up for my May 2020 storytelling bootcamp where you can really get prepared, go deeper into storytelling, and polish a few of your own stories with my coaching.







    Subscribe, Rate, ​Review







    You can subscribe to the podcast using the buttons below, or the ones over to the right. The great benefit of subscribing is that you’ll get new episodes automatically when I release them.







    To help others find the podcast, you can rate and review the podcast on iTunes, or click the Recommend button in your podcast player of choice. Your recommendations help other product managers and innovators find the podcast. It really helps me out and spreads the word. Of course, you can also share the podcast with your friends and colleagues directly.







    I’d ​Love ​To ​Hear ​From ​You!







    Please leave a comment below or drop me an email at nils@nilsdavis.com.







    And you can always buy my book, The Secret Product Manager Handbook, available in Kindle and paperback.



    Your storytelling power is not only a differentiator, it’s a risk reducer







    Your stories of what you actually did – although still somewhat subject to wariness on the part of the hiring manager – are their best way to assess what you can really do and what you are really like. This means they are critical for reducing the hiring manager’s perception of risk of hiring you.







    In this episode I’m talking about the problem – roughly and simplistically let’s call it “getting your next (or first) product manager job” – from a few different angles.







    * Managing your career like you’d manage a product.* Reducing the perception of risk of hiring you.* Go-to-market – especially the “sales process” – which when you’re looking for a new product management job is *the interview.”

    • 23 min
    Episode 63: 3 Short Acts of Product Management

    Episode 63: 3 Short Acts of Product Management

    A new and different format







    This episode is a bit of an experiment. Rather than one focused topic, we have three short “acts” – somewhat related brief stories that, hopefully, illuminate aspects of product management for you.







    Let me know what you think of this structure and if you’d like to hear more episodes like this one.







    Giving back to the community – The P24 Event







    In this time of great strangeness and pandemic, I wanted to share two ways that other product leaders and I are trying to give back to the community to support people in need.







    P24







    * On Thursday April 24 (the day after this episode drops), Jay Stansell of Product Coalition will be hosting a marathon 24 hour live event called P24, featuring product, tech, and design thought leaders, and with the purpose of raising money for healthcare workers around the world. * The event starts at 9am London time (1am Pacific time) on Thursday April 24, and runs until 9am/1am Friday. (My 1/2 hour is at 7:30pm Pacific time.)* For more information, to sign up, to see the schedule, and to find links for your donations, go to p24event.com.







    “Tell Your Story” master class







    Whether you need to find a new job after the quarantine, or you’re just planning to move up and out, the good news is that you can apply your product management instincts and skills to finding a job. You are the product in this case.







    Of course, competition is stiff in this “sales” engagement, so you have to know how to best accentuate your differentiators and how to effectively reduce the hiring manager’s perception of risk. All the tools of taking your product to market are at play when you are taking yourself to market.







    I’ll be giving a free master class on “How to present your best self in interviews and on your resume” – this is the basics of go-to-market for yourself, focused specifically on the needs of product managers. The master class will be next week on April 30th. Go to alltheresponsibility.com/masterclass to sign up. (And if you sign up but can’t make it live, I’ll make sure you get the replay.)







    Links from the episode







    Act 1







    * Range: Why Generalists Triumph In A Specialized World, by David Epstein. I loved this book and I can’t recommend it enough if you want to cultivate better ideas in your team and in your life. * My episodes on Fermi estimates, useful product management metaphors, and why product managers are unicorns.







    Act 2







    * My episode on product management metaphors.







    Act 3 – Mountains







    An image of one of the spires in the Zhangjiajie National Forest Park region of China that I mention in the episode. An amazing sight that I hope to see in person some day!







    * My episode on why the factory is such a bad metaphor for product management and product innovation in general.

    • 18 min
    Episode 62: Digging for Market Problems Worth Solving, With Open-Ended Questions

    Episode 62: Digging for Market Problems Worth Solving, With Open-Ended Questions

    Example Open-Ended Questions You Can Start With







    The easiest way to come up with an open-ended question – one that can’t be answered with “Yes” or “No” – is to remember the “5 W’s and an H”: Who, What, When, Where, Why & How. If you start your question with one of those words, it’s pretty likely to be open-ended. For example, here are some questions you can ask to get people talking about their problems:







    * What is the most annoying thing you have to do every day?* How often do you have to stop the machine for an error?* When is your busiest time in a project?







    Continuation Questions







    The continuation questions are for keeping people talking. (One isn’t even a question, more a request):







    * What happens next?* Tell me more.* How does that make you feel?* What would happen if you didn’t have to do that?* What would happen if you didn’t fix that?







    The Five Questions To Ask About Any Product Idea







    Once you’ve found a real problem, you have to determine if it’s worth solving. These are questions you have to ask yourself – and have good answers for – before even starting to build a solution.







    * Who is this product for?* Why do they want it? What problem does it solve for them?* How are they solving this problem today?* What’s wrong with their current solution?* Why is your product a better solution for them?







    I covered these five questions in more detail in my podcast episode entitled, unsurprisingly, The Five Questions To Ask About Any New Product Idea.











    Bootcamp: How To Present Your Best Self In Interviews









    I will be leading a four-hour live bootcamp over four days in May on “How to present your best self in interviews.” I’ll help you learn to share powerful stories of your own accomplishments when you’re job seeking.







    To learn more, check out the bootcamp page.









    Click here to learn about the bootcamp and sign up for my free master class on “The Importance of Storytelling In Interviews.”











    Recommended Links and Books







    * “The Problem with ‘5 Whys’” – a great article by Alan J. Card on why the 5 Why’s are not the panacea some people think they are – but they are still useful at least as a mental model!* I mentioned Eric Reis’s The Lean Startup, as I often do on this podcast. It’s a great book for learning more about why to test your ideas to see if anyone will actually buy a product if you make it, and how to do it using Minimum Viable Products (MVPs) and other techniques.* I have a free download that goes into more depth about asking open-ended questions. You might it find useful.







    Support this podcast







    * The easiest and best way to support the podcast is to leave me a comment or question, or drop one into my Twitter mentions (I’m @nilsdavis), or just send me an email at nils@nilsdavis.com.* You can also rate and review the podcast on Apple iTunes – that really helps others find it. * And you can just share the podcast directly with your product m...

    • 18 min
    Episode 61: Reducing The Perception of Risk – The Art of Pre-handling Objections

    Episode 61: Reducing The Perception of Risk – The Art of Pre-handling Objections

    The Perception of Risk







    If your audience subconsciously perceives a risk – and it could really be anything, from a typo to something much more significant – you are likely to lose their attention. And of course, that will significantly reduce your ability to persuade them to take the action you want them to take. Whether this is a sales situation, an executive presentation, or a pep talk for your team, ensuring you deal proactively with potential perceptions of risk – also known as pre-handling objections – goes a long way toward improving your success.







    In this episode I give you the psychological background to the perception of risk and why it’s so important to address, and lots of techniques for dealing with it.







    Customer Story Cheatsheet







    In sales situations, many of these techniques make use of the stories of your successful existing customers. To learn to elicit and tell better customer stories, you might want to download my customer story template and cheatsheet. It’s a great guide to asking the right questions that ensure your customer success stories aren’t boring or formulaic.







    Links to Resources







    I mentioned a number of resources in the episode, including an amazing movie clip, and several of my earlier podcast episodes:







    * An amazing article by James Altucher about Eminem’s rap battle in the movie 8 Mile. He says Eminem’s rap in this scene (starting at 7:29) is an MBA in marketing all by itself (warning: graphic language in the clip!). Point #8 is about pre-handling objections.* My podcast episodes about the Value Inequality (part 1, part 2), which is all about risk mitigation. * My episode about the critical storytelling skills for product managers. * My YouTube video about how to make your business presentation 10x better in about an hour – there’s a lot in here about “grooming” your presentation.







    Subscribe, Rate, ​Review







    You can subscribe to the podcast using the buttons below, or the ones over to the right. The great benefit of subscribing is that you’ll get new episodes automatically when I release them.







    To help others find the podcast, you can rate and review the podcast on iTunes, or click the Recommend button in your podcast player of choice. Your recommendations help other product managers and innovators find the podcast. It really helps me out and spreads the word. Of course, you can also share the podcast with your friends and colleagues directly.







    I’d ​Love ​To ​Hear ​From ​You!







    Please leave a comment below or drop me an email at nils@nilsdavis.com.







    And you can always buy my book, The Secret Product Manager Handbook, available in Kindle and paperback.



    The Perception of Risk







    If your audience subconsciously perceives a risk – and it could really be anything, from a typo to something much more significant – you are likely to lose their attention. And of course, that will significantly reduce your ability to persuade them to take the action you want them to ta...

    • 24 min
    Episode 60: Liza Collin on Product Readiness

    Episode 60: Liza Collin on Product Readiness

    Ensuring Complete Readiness for Market For Your New Product







    Liza Collin, our guest this episode, is the Market Readiness Director for Visma, one of the largest software companies in Europe. After a decade in product management, she realized there was a need to put more structure around ensuring that new products – especially for such a large company – could be successfully brought to market. Keeping all the affected business organizations in the loop – legal, customer success, services, and of course sales and marketing – required more focused attention and processes than had been in use previously.







    Liza therefore drove the creation of the Market Readiness Director position, which you can think of as an enabling function to help product managers and product marketing managers collaborate better, and to lift the product marketing management function to a new level of business impact.







    In this interview she describes her role, and goes into detail about the way Visma now approaches market readiness – which has met with great success!







    Links to Resources







    In the episode Liza mentioned two resources she highly recommends for people concerned with successful go-to-market:







    * The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company, by Lucas Weber. Liza describes this as “an easy read that covers being a product marketing manager in SaaS companies very well.”* She also recommended the amazing article by Andy Raskin called The Greatest Sales Deck I’ve Ever Seen. It’s simply one of the best and quickest guides to telling a compelling story that you can find. * You can connect with or follow Liza on LinkedIn at https://www.linkedin.com/in/lizacollin/.







    As I mention in the episode, Liza lives in a small Swedish village called Fjällbacka, which is the location of a series of very popular mystery novels by Camilla Lackberg. If you’re interested in reading those, the first in the series is The Ice Princess. (For an idea of where she lives, check out this LinkedIn post she did recently showing her in her home office with a view of a fjord out her window!)







    Subscribe, Rate, ​Review







    You can subscribe to the podcast using the buttons below, or the ones

    over to the right. The great benefit of subscribing is that you’ll get

    new episodes automatically when I release them.







    To help others find the podcast, you can rate and review the podcast

    on iTunes, or click the Recommend button in your podcast player of

    choice. Your recommendations help other product managers and innovators

    find the podcast. It really helps me out and spreads the word. Of

    course, you can also share the podcast with your friends and colleagues

    directly.







    I’d ​Love ​To ​Hear ​From ​You!







    Please leave a comment below or drop me an email at nils@nilsdavis.com.







    And you can always buy my book, The Secret Product Manager Handbook, available in Kindle and paperback.



    Ensuring Complete Readiness for Market For Your New Product

    • 32 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Beta fish! ,

A must listen for product managers

Whether you’re a veteran PM or just starting out, Nils and Rob cover all the challenges faced by PMs today. Every episode finished with three things you can do today to take action. Nils and Rob are passionate about their craft and it shows. Definitely worth your attention.

SFPM0101 ,

Product Manager

Like great art, what matters in a podcast is the effect it has on you. All the Responsibility makes you think, reflect, and stay excited. Keep it coming!

JS86. ,

Very insightful

Very insightful podcast. The authors are knowledgeable and the points they make are clear and useful. Will definitely come back for more!

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