All Things Growth

Christina Del Villar
  • 5.0 (3)
  • MARKETING
  • UPDATED BIWEEKLY
All Things Growth

Welcome to All Things Growth, where we discuss how Marketing, Sales, and Product, enable your Go-To-Market success. This show is for CEOs, sales leaders, product management leaders, strategy and planning, customer success leaders, and more. Each week, we'll share industry-leading and emerging best practices to drive revenue growth and pragmatic solutions that you can execute within your enterprise and role setting. Don't miss an episode and follow now on your preferred podcast platform. Be sure to rate and review so we know if the content is resonating with you. Also, feel free to send us a message if you want a particular topic covered or would like to be a guest on the show.

  1. 10/22/2024

    The Channel IS Your Long Tail Sales Strategy

    Do you struggle with managing your channel partners and wonder why your sales strategy isn't hitting the mark? Maybe you’re trying to transition from hardware to SaaS and finding it challenging to create a one-size-fits-all program for diverse partners. In this episode, Christina and Jen are joined by channel marketing expert Heather K. Margolis to uncover the secrets of a successful channel strategy.   This episode is for you if you want to master partner enablement, streamline communication, and ensure your channel programs drive consistent revenue growth. Join us as we explore how to transform your channel into your long-tail sales strategy!     Connect with Heather Margolis: LinkedIn Website   Connect with Christina Del Villar LinkedIn Instagram Twitter   Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

    39 min

  2. 09/10/2024

    Pushing the AI boundary. Is it all a hallucination?

    Do you find yourself overwhelmed by the complexities of integrating AI into your business strategy? Maybe you’re a founder grappling with transitioning from managing everything to leading as a CEO or an executive trying to demystify the software development lifecycle. In this episode, hosts Christina and Jen sit down with Adam New-Watterson, founder of Teraace and principal at HYE, to discuss AI adoption and data-driven decision-making. This episode is for you if you’re eager to understand how AI can simplify your work, enhance customer experiences, and drive strategic alignment within your company. In this episode, you will: Understand the importance of AI in modern business strategies Gain insights into leadership and team dynamics Navigate the complexities of implementing a successful AI strategy Adam's predictions of conversational interactions with AI personalities   Full Show Notes Here!   Connect with Adam New-Waterson: LinkedIn Website   Connect with Christina Del Villar LinkedIn Instagram Twitter   Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

    49 min

  3. 08/13/2024

    QR codes: from restaurant menus to full-lifecycle customer journeys

    Do you want to transform your marketing strategy and engage customers like never before? Maybe you’re curious about the future of QR codes and their potential to transform the customer journey from product discovery to purchase. In this episode, Christina and Jen sit down with Leigh Choate, VP of Marketing at Blink, to dive into the game-changing capabilities of QR code technology. From enabling real-time data collection and targeted promotions to streamlining warranty registrations and offering dynamic, interactive touch points, Leigh shares her insights and experiences.   This episode is for you if you’re a marketer, business owner, or tech enthusiast looking to stay ahead of the curve with cutting-edge innovations that not only enhance customer engagement but also drive growth and revenue.   In this episode, you will: Learn about the upcoming transition from traditional barcodes to QR codes by 2027, which will affect everything from point-of-sale systems to marketing. Hear about real-time data collection on buying habits, immediate data access throughout the supply chain, and the potential to streamline warranty registration and gather user feedback for more accurate event and product tracking. Understand the importance of aligning marketing with sales to avoid end-of-quarter blame games and the benefits of branded links that allow message changes and personalized interactions to enhance consumer trust and engagement.   Full Show Notes Here!   Connect with Leigh Choate: LinkedIn Website   Connect with Christina Del Villar LinkedIn Instagram Twitter   Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

    46 min

  4. 07/09/2024

    Content is (Still) King

    Do you struggle with making your marketing strategy stick while facing constant pressure to deliver quick results? Maybe you are grappling with the intricacies of B2B sales cycles and the pivotal role marketing plays in product creation. In this episode, Christina and guest host Jenn Steele sit down with Eric Holtzclaw, the chief strategist and Dojo master at Liger, to discuss the nuances of effective marketing strategies, the importance of storytelling, and the evolving impact of AI. This episode is for you if you're eager to learn how to align your marketing efforts with your business's core values, optimize content for conversions, and embrace new technologies to stay ahead. In this episode, you will: Learn how paid search marketing offers flexibility and immediate impact on traffic and sales, making it less risky for startups that may need to adjust their strategies frequently. Gain insights into the importance of small conversions throughout the sales pipeline and how focusing on these can optimize long-term success without constantly changing strategies. Understand the impact and potential of AI in automating marketing tasks, assisting in creative processes, and its significance in the evolving marketing landscape.   Full Show Notes Here! Connect with Eric Holtzclaw: Website LinkedIn Twitter The Claw Podcast Connect with Christina Del Villar LinkedIn Instagram Twitter Connect with Jenn Steele LinkedIn Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

    44 min

  5. 06/11/2024

    Check the pulse on the market. Is it dead? Are you dead?

    Do you feel like your company is stuck in the past, relying on outdated strategies and assumptions? Maybe you’ve noticed a growing disconnect between your sales and marketing teams, leading to finger-pointing and lost opportunities. In this episode, Christina and Brady Jensen discuss the critical importance of customer development, market validation, and the power of a win-loss program in reviving your business's pulse.   This episode is for you if you’re a founder, manager, or part of a sales or marketing team seeking actionable insights to align your strategies, leverage customer feedback, and ultimately, improve your win rate. Tune in to discover how continuous adaptation and understanding of your buyers can transform your company's success.   In this episode, you will: Learn why continuous customer development is crucial for scaling and how neglecting this can lead to stagnation. Discover how to set up a win-loss program to gather valuable insights to significantly improve your business’s win rate and align sales, marketing, product, and customer success. Gain insights into differentiation validation processes and how a litmus test can help determine the uniqueness, durability, and provability of your key differentiators.   Full Show Notes Here!   Links & Mentioned Resources: Win/Loss Analysis   Connect with Brady Jensen: Website LinkedIn   Connect with Christina Del Villar LinkedIn Instagram Twitter   Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

    41 min

  6. 05/14/2024

    Build credibility through PR. Close more deals, faster. Ta da!

    Do you struggle with getting your brand noticed by the right audience? Maybe you've tried PR tactics that don't seem to land the media coverage you need. In this episode, we talk with PR expert Mickie Kennedy about how effective, targeted press releases can build credibility and attract more customers.   This episode is for you if you want to enhance your PR strategies, increase sales conversions, and understand why alignment with relevant media is crucial for your brand’s success. Join us as we uncover actionable PR tactics that will leave your competitors wondering, "How did they do that?"   In this episode, you will: Understand the PR landscape and learn the current state of play Discover how to utilize surveys for press releases Learn how to harness the power of earned media   Full Show Notes Here!   Links & Mentioned Resources: Free Master Class: How to Build a PR Campaign Designed to Get Massive Media Coverage   Connect with Mickie Kennedy: Website LinkedIn   Connect with Christina Del Villar LinkedIn Instagram Twitter   Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

    33 min

  7. 04/09/2024

    Poopaganda - Chocolate frosted dog crap is still just crap

    Do you ever feel like your business is just another face in the crowd, struggling to make a lasting impression on prospects and customers? Maybe you're looking for innovative strategies to cultivate loyalty and stand out in the cluttered market of today. In this episode, we dive deep into the heart of appreciation marketing with Curtis Lewsey, a master of turning simple greeting cards into powerful business leverage.   This episode is for you if you're ready to learn how personalized gestures can transform your relationship with clients and drive your business growth sustainably.   In this episode, you will: Understand the importance of authentic customer relationships Discover the power of appreciation marketing Learn strategies for effective client follow-up and retention   Full Show Notes Here!   Links & Mentioned Resources: Appreciation Marketing® - How to Achieve Greatness Through Gratitude   Connect with Curtis Lewsey: Website LinkedIn   Connect with Christina Del Villar LinkedIn Instagram Twitter   Connect with Jenn Steele LinkedIn   Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

    48 min

  8. 03/12/2024

    Build Trust at Scale

    Do you ever wonder if the relentless pursuit of website traffic and SEO optimization might be a misplaced effort in today's marketing landscape? Maybe you've seen high-profile advertising campaigns gain virality but fail to convert into meaningful sales and wondered where they went wrong. In this episode, John Miller, a pioneer in content marketing, joins Christina to challenge the overvalued emphasis on SEO and argue for trust-building at scale over sheer traffic numbers. This episode is for you if you're a marketer seeking to navigate the uncertainties of modern marketing and want to learn how to make bold, informed decisions that resonate with your audience and build lasting relationships in the B2B sector. In this episode, you will: Learn why building trust at scale is crucial for successful marketing, especially in B2B and enterprise products, and how focusing solely on traffic may undermine this trust. Dive into the conversation about the tension that often exists between sales and marketing departments, especially regarding lead readiness and the importance of collaboration for better lead conversion. Discover John Miller’s concept of courageous marketing, with its four pillars, and how to apply these principles to be bold and stand firm in marketing decisions during uncertain times.   Full Show Notes Here!   Links & Mentioned Resources: Playing It Safe Sucks: A Manifesto for Courageous Marketing.   Connect with John Miller: Website LinkedIn   Connect with Christina Del Villar LinkedIn Instagram Twitter   Connect with Jenn Steele LinkedIn   Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

    41 min
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Trailer

Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to All Things Growth, where we discuss how Marketing, Sales, and Product, enable your Go-To-Market success. This show is for CEOs, sales leaders, product management leaders, strategy and planning, customer success leaders, and more. Each week, we'll share industry-leading and emerging best practices to drive revenue growth and pragmatic solutions that you can execute within your enterprise and role setting. Don't miss an episode and follow now on your preferred podcast platform. Be sure to rate and review so we know if the content is resonating with you. Also, feel free to send us a message if you want a particular topic covered or would like to be a guest on the show.

Information

  • Creator
    Christina Del Villar
  • Years Active
    2022 - 2024
  • Episodes
    49
  • Rating
    Explicit
  • Copyright
    © 2024
  • Show Website
    All Things Growth

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