176 episodes

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

All Things Vide‪o‬ James Creech

    • Careers
    • 4.8 • 21 Ratings

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

    NFTs, Live Audio, and the Return to IRL Events -- Jim Louderback (GM & SVP VidCon, Viacom)

    NFTs, Live Audio, and the Return to IRL Events -- Jim Louderback (GM & SVP VidCon, Viacom)

    Jim Louderback is the GM & SVP VidCon at Viacom, overseeing the world’s largest event series for online video creators, fans, and industry executives. Jim began his career in consulting and publishing, helping companies navigate the transformation to online media. In 2007, he became the CEO of Revision3, one of the first online video networks, which Discovery acquired in 2012. Since then, he’s spent his time investing in and advising early stage companies before joining VidCon full time in 2017.

    This is a special round 2 episode with Jim, who originally joined me back in January 2019! In this latest conversation, we talk about how the pandemic has sparked yet another digital transformation in Jim’s career. He started off working in magazines at the dawn of the Internet, then spent time in radio and TV when content started going online, and now he’s helped VidCon evolve from a live event business to a company that builds online and offline communities.

    Jim and I also explore the rise of audio social platforms, from Clubhouse to Fireside and Twitter Spaces. Some are championing the spontaneity and exclusivity of live ephemeral experiences while others are taking an asynchronous approach to promote scaled and shareable online conversations.

    Finally, we examine the recent hype around non-fungible tokens (NFTs) and their place in both the physical and virtual worlds. Jim predicts that as we increasingly colonize the metaverse, our NFTs will live there, primarily as a means of self-expression.

    Host: James Creech

    LEAVE US A REVIEW!

    If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

    LISTENER SUPPORT

    If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

    ABOUT THE SHOW

    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

    Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

    ABOUT THE HOST

    James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

    • 37 min
    An Inside Look at B2B Marketing -- Tom Pick (Founder, Webbiquity)

    An Inside Look at B2B Marketing -- Tom Pick (Founder, Webbiquity)

    Tom Pick is the Founder of Webbiquity, a B2B marketing agency and strategy consultancy. Prior to launching Webbiquity, Tom spent 25 years in PR and digital marketing at SoftBrands, John B. Collins Associates, and KC Associates.

    In this episode, Tom shares the secrets to successful B2B marketing. Although the fundamental goals of lead generation and brand awareness haven’t changed much over the years, there are constantly new strategies and tactics to experiment with, from the rise of social platforms like Twitter, LinkedIn, and Clubhouse to the evolving nature of online conferences. We also discuss the growing importance of B2B review sites, examine the differences between B2B and B2C influencer marketing, and debate whether trade associations can truly operate as independent bodies. Finally, we predict that the future of analytics tools will go beyond providing pretty graphs and include a prescriptive element of insights and recommendations.

    Host: James Creech

    LEAVE US A REVIEW!

    If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

    LISTENER SUPPORT

    If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

    ABOUT THE SHOW

    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

    Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

    ABOUT THE HOST

    James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

    • 50 min
    How to Navigate Advertising on Kids’ Content -- Charles Gabriel (Head of Global Advertising Sales, WildBrain Spark)

    How to Navigate Advertising on Kids’ Content -- Charles Gabriel (Head of Global Advertising Sales, WildBrain Spark)

    Charles Gabriel is the Head of Global Advertising Sales for WildBrain Spark, a premium kids and family AVOD network. Charles started his career in finance before transitioning to media, initially at Broadband Enterprises and later at 5min Media, AOL, and Maker Studios. Prior to joining WildBrain Spark, Charles served as the President of Apester and CRO of First Media U.S.

    In this episode, Charles and I explore what advertising looks like in the children’s entertainment space. Charles shares best practices for ad targeting based on content rather than audience demographics, and we debate the future looks like in a world without cookies. Finally, we touch on Instagram’s latest child safety measures, Roblox going public, and the arms race for kids’ content among SVOD platforms.

    Host: James Creech

    LEAVE US A REVIEW!

    If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

    LISTENER SUPPORT

    If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

    ABOUT THE SHOW

    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

    Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

    ABOUT THE HOST

    James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

    • 34 min
    Influencer Marketing Deep Dive: The Rise of Short-Form Content & Algorithmic Recommendations -- Jason Falls (Director of Digital & Social Strategy, Cornett)

    Influencer Marketing Deep Dive: The Rise of Short-Form Content & Algorithmic Recommendations -- Jason Falls (Director of Digital & Social Strategy, Cornett)

    Jason Falls is the Director of Digital and Social Strategy at Cornett, a creative agency based in Lexington, KY. He’s also an author, frequent industry speaker, and the host of both Winfluence and the Digging Deeper podcasts. Jason started his career in PR at Doe Anderson before founding Social Media Examiner, which he sold in 2012. He then led digital strategy at CafePress and later Elasticity before joining Cornett in 2017.

    In this episode, Jason and I discuss the growth and evolution of influencer marketing over the last 15 years. We begin with a critique of the recent HBO documentary Fake Famous before diving into the meteoric rise of video and why short-form content has come to dominate our attention spans. Jason explains how TikTok has figured out algorithmic content recommendations better than anyone else, and I predict that a similar approach will soon be applied to other forms of entertainment like music and news. Finally, we debate the future of online privacy, and Jason warns brands not to neglect their websites and blogs in favor of social media entirely, as social platforms can rewrite the rules overnight.

    Host: James Creech

    LEAVE US A REVIEW!

    If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

    LISTENER SUPPORT

    If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

    ABOUT THE SHOW

    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

    Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

    ABOUT THE HOST

    James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

    • 44 min
    The Evolution of the Creator Economy -- Shane Barker (Co-Founder & CEO, Content Solutions)

    The Evolution of the Creator Economy -- Shane Barker (Co-Founder & CEO, Content Solutions)

    Shane Barker is the Co-Founder & CEO of Content Solutions, a creative agency that focuses on digital strategy and content marketing. Prior to launching Content Solutions, Shane served as the VP of Sales and Marketing at ZBodyFitness, VP of Digital Marketing at Kamere, and CMO at Modera. He also teaches personal branding at UCLA, hosts the Marketing Growth Podcast, and writes for a number of publications.

    In this episode, Shane and I examine how the creator economy has changed over the past decade. We discuss measurement and reporting improvements in influencer marketing, the rise of FTC disclosure requirements, and the cultural shift from fans viewing branded content as creators “selling out” to earning a living. Finally, we explain why building a personal brand is more important than ever before, especially given the changing nature of work and the opportunity for employees to serve as brand advocates.

    Host: James Creech

    LEAVE US A REVIEW!

    If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

    LISTENER SUPPORT

    If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

    ABOUT THE SHOW

    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

    Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

    ABOUT THE HOST

    James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

    • 38 min
    Redefining Online Speech & Identity: Is Social Media Your Living Room or the Town Square? -- Phil Ranta (COO, Wormhole Labs)

    Redefining Online Speech & Identity: Is Social Media Your Living Room or the Town Square? -- Phil Ranta (COO, Wormhole Labs)

    Phil Ranta is the COO of Wormhole Labs, a technology engine that enables users to immerse themselves in live virtual experiences. Phil has spent more than a decade in the digital media industry, first as an Executive Producer for Viva! Vision and later as VP of Networks at Fullscreen. He went on to serve as COO of Studio71, Head of Creators at Mobcrush, and most recently as Head of Gaming Creators, North America at Facebook.

    This is a special round 2 episode with Phil, who originally joined me back in November 2015 as one of my first guests! In this latest conversation, we debate whether social media is a public forum (the Town Square) or a private community (one’s Living Room) and the impact that has on online speech and identity.

    We also talk about the “Great Platform Unbundling,” as more exclusive social platforms and niche groups emerge online. What are the economic imperatives that social platforms face as they race for scale? Is this why organic reach often declines and platforms become “pay to play” as they mature? Or are there alternatives to advertising that can create sustainable monetization options for creators, such as user pay and commerce?

    Finally, we examine how Gen Z and Gen Alpha are growing up on social media and the importance of teaching media literacy at a young age. We touch on cancel culture, meme stocks like the Gamestop short squeeze, and the recent HBO documentary Fake Famous about influencer culture. Phil offers his predictions for the future, particularly around the growth of the metaverse and social commerce, and shares what he’d like his ultimate legacy to be.

    Host: James Creech

    LEAVE US A REVIEW!

    If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

    LISTENER SUPPORT

    If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

    ABOUT THE SHOW

    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

    Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

    ABOUT THE HOST

    James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

    • 59 min

Customer Reviews

4.8 out of 5
21 Ratings

21 Ratings

jaybeeST ,

Content for pros

A+ content across the board.

BKSLC ,

Great Pulse on the Digital Media and Entertainment

Good addition for insights and trends in Tech, Media, and Entertainment. Timely and interesting interviews from the industry as it evolves.

Kunfoozed37 ,

Best Digital Media Podcast

This is hands down the best podcast for anyone looking to learn more about the digital media industry.

Top Podcasts In Careers

Listeners Also Subscribed To