167 episodes

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

All Things Video James Creech

    • Careers
    • 4.8 • 21 Ratings

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

    TikTok Deep Dive: Why 2020 Was the Year of Short-Form Video -- Brendan Gahan (Chief Social Officer, Mekanism)

    TikTok Deep Dive: Why 2020 Was the Year of Short-Form Video -- Brendan Gahan (Chief Social Officer, Mekanism)

    Brendan Gahan is the Chief Social Officer of Mekanism, a full-service creative agency that specializes in social content. Prior to Mekanism, Brendan served as VP of Brand Strategy for Fullscreen and then founded social-first agency Epic Signal, which was acquired by Mekanism in 2015.

    Brendan and I pack a lot into this episode, focusing on why 2020 was a breakout year for short-form video. TikTok is the poster child for the short-form video movement, though it’s facing increased competition from clones (e.g. Byte and Triller in the U.S., Roposo and Moj in India) as well as established social platforms like YouTube (Shorts), Snapchat (Spotlight), and Facebook (Lasso, Instagram Reels, and Collab).

    So why the short-form video gold rush? Brendan argues the format’s popularity in China is a leading indicator for growth in the West. New platforms like TikTok offer creators a fun and easy approach to content creation and a chance to quickly grow their audience. And for tech companies, short-form video is the next battleground feature for both audience attention and monetization, given the opportunity to serve so many ad breaks between clips.

    Finally, we explore how the social media landscape is becoming increasingly fragmented as people begin skewing toward private channels like Discord, Community, and OnlyFans. We also evaluate Reddit’s acquisition of Dubsmash (which Brendan calls a “head scratcher”), and Brendan shares his 2021 social media predictions, specifically (1) the rise of dark social, (2) continued growth of live streaming and ecommerce, and (3) creator-driven influencer products.

    Host: James Creech

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    If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

    LISTENER SUPPORT

    If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

    ABOUT THE SHOW

    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

    Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

    ABOUT THE HOST

    James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

    • 48 min
    Leveraging AI to Supercharge Influencer Marketing -- Ricky Ray Butler (CEO, Branded Entertainment Network)

    Leveraging AI to Supercharge Influencer Marketing -- Ricky Ray Butler (CEO, Branded Entertainment Network)

    Ricky Ray Butler is the CEO of Branded Entertainment Network (BEN), a global entertainment marketing company that specializes in brand integrations across streaming, TV, film, music, and influencer programming. Prior to BEN, he founded Blue Frog Video Marketing, served as Director of Brand Integration at Familylink.com, and founded Plaid Social Labs, which was acquired by BEN in 2015.

    In this episode, Ricky and I discuss the powerful applications of AI to influencer marketing. Ricky explains the difference between structured and unstructured data and suggests that unstructured data (particularly audio) holds the key to better branded content performance. We also touch on the DOJ’s anti-trust suit against Facebook, BEN’s recent acquisition of TubeBuddy, and Dave Chappelle’s public battle against Comedy Central. Finally, Ricky argues that YT Shorts – not IG Reels – are the true competitor to TikTok and reminds us that there are hundreds of emerging Chinese social platforms, many of which will ultimately make their way to the West.

    Host: James Creech

    LEAVE US A REVIEW!

    If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

    LISTENER SUPPORT

    If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

    ABOUT THE SHOW

    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

    Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

    ABOUT THE HOST

    James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

    • 50 min
    Sports Fandom, Omni-Channel Attribution, & the Evolution of Retail -- Tracy Benson (Co-Founder & CEO, Obsesh)

    Sports Fandom, Omni-Channel Attribution, & the Evolution of Retail -- Tracy Benson (Co-Founder & CEO, Obsesh)

    Tracy Benson is the Co-Founder & CEO of Obsesh, a sports platform and markets that connects athletes and fans. Tracy is a former professional athlete who has worked at some of the world’s biggest brands and agencies. Prior to launching Obsesh, Tracy served as CMO at Best Buy, Monster, and Seek Thermal.

    In this episode, Tracy shares her passion for helping athletes make a living doing what they love. From her time at Home Depot, where she launched the Olympic athlete work program, to her inspiration behind Obsesh, Tracy’s goal is to help top athletes create and monetize amazing content.

    We also examine the evolution of retail – not just the rise of online shopping but also how brands like Tesla and Nordstrom are reimagining the retail experience. Finally, we discuss the attribution challenges present in a world of omni-channel marketing and debate the need for third-party measurement following LinkedIn’s recent issues of over-reporting ad performance.

    Host: James Creech

    LEAVE US A REVIEW!

    If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

    LISTENER SUPPORT

    If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

    ABOUT THE SHOW

    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

    Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

    ABOUT THE HOST

    James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

    • 56 min
    How Social Media Has Revolutionized Sports & Politics -- Amir Zonozi (Co-Founder & President, Zoomph)

    How Social Media Has Revolutionized Sports & Politics -- Amir Zonozi (Co-Founder & President, Zoomph)

    Amir Zonozi is the Co-Founder & President of Zoomph, an audience intelligence and sponsorship measurement tool for sports teams, leagues, and agencies. Amir started his career in social media strategy and management before taking the entrepreneurial leap and launching Zoomph in 2014.

    In this episode, we examine how social media has fundamentally changed sports and politics. Perhaps the most striking example from the sports world is the popularity of individual athletes over teams. Not only have fantasy sports emphasized individual over team performance, but social media has made all-star athletes more accessible to fans than ever before. And foreign viewers, who don’t share the team’s geographic affiliation, are more likely to care about their favorite star players. Major league athletes have become online influencers in their own right; for example, Juju Smith-Schuster augments his performance on the field with gaming streams on Twitch, lifestyle content on Instagram, and his own shoe line with Adidas.

    The same phenomenon can be observed in politics. Social platforms like Twitter and Facebook have made politicians more accessible and accountable to their constituents. Donald Trump and Alexandria Ocasio-Cortez have become canonical examples of politicians who take to social media to engage directly with their supporters. And now that the genie is out of the bottle, the political arena – much like the world of sports – is forever changed by social media.

    Host: James Creech

    LEAVE US A REVIEW!

    If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

    LISTENER SUPPORT

    If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

    ABOUT THE SHOW

    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

    Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

    ABOUT THE HOST

    James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

    • 53 min
    Superfandom, Content Distribution, and the Future of Kids Entertainment -- Patrick Reese (General Manager of CoComelon, Moonbug Entertainment)

    Superfandom, Content Distribution, and the Future of Kids Entertainment -- Patrick Reese (General Manager of CoComelon, Moonbug Entertainment)

    Patrick Reese is the General Manager of CoComelon, which creates 3D animation content for children. CoComelon is the world’s second most-viewed and third most-subscribed YouTube channel in the world and was acquired by Moonbug Entertainment earlier this year. Patrick started his career in independent film and worked as a Hollywood assistant to Lia Buman and later Peter Chernin. Prior to CoComelon, Patrick worked in strategy and business development at Fullscreen.

    Patrick and I cover a lot of ground in this episode, starting with the power of niche content and superfandom exemplified by the Chernin Group’s portfolio companies like Rooster Teeth, Crunchyroll, and Barstool Sports. Patrick also shares his experience building distribution strategies for content partners, often extending audience and monetization beyond YouTube to platforms like Facebook and Twitter. CoComelon, for example, rose to success on YouTube by consistently releasing a single premium 3D animation video per week, which was contrary to most competing channels that focused more on quantity than quality at the time. But Cocomelon’s commitment to quality served it well long term, catapulting it to success not just on YouTube but also making it a top performing property on Netflix and best-selling kids toy brand. Finally, we touch on a number of recent news items, including the DOJ’s anti-trust suit against Google, Snap’s $50B valuation, and the downfall of Quibi.

    Host: James Creech

    LEAVE US A REVIEW!

    If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

    LISTENER SUPPORT

    If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

    ABOUT THE SHOW

    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

    Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

    ABOUT THE HOST

    James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

    • 1 hr 11 min
    From Live Events to Live Streaming -- Jill Paiz-Bourque (Founder & CEO, RushTix)

    From Live Events to Live Streaming -- Jill Paiz-Bourque (Founder & CEO, RushTix)

    Jill Paiz-Bourque is the Founder & CEO of RushTix, an online platform for interactive comedy live streams. A long-time improvisor, stand-up comedian, and producer, Jill created the international hit improv show How We First Met and produces the annual stand-up and music show Not Your Normal New Year’s Eve. She started her career in public relations, then transitioned to a full-time producer and performer before launching RushTix in March 2015.

    In this episode, Jill explains how she pivoted her business this year amidst the Covid-19 pandemic. RushTix started as a subscription event membership for local arts and cultural events, so when live events were no longer practical, Jill refocused the company on live streaming interactive comedy shows. She encourages people to think of live streaming as an audience engagement tool and shares how RushTix decides when to host streams via social platforms like Twitch, Facebook, and Instagram versus creating private streams on its site. Finally, we discuss technical improvements like super low latency that are improving user experience and offer a few predictions for the future of live streaming.

    Host: James Creech

    LEAVE US A REVIEW!

    If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

    LISTENER SUPPORT

    If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

    ABOUT THE SHOW

    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

    Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

    ABOUT THE HOST

    James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

    • 26 min

Customer Reviews

4.8 out of 5
21 Ratings

21 Ratings

jaybeeST ,

Content for pros

A+ content across the board.

BKSLC ,

Great Pulse on the Digital Media and Entertainment

Good addition for insights and trends in Tech, Media, and Entertainment. Timely and interesting interviews from the industry as it evolves.

Kunfoozed37 ,

Best Digital Media Podcast

This is hands down the best podcast for anyone looking to learn more about the digital media industry.

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