What if account planners get paid for their confusion and clarity is fleeting but just a bonus?
Richard Huntington is Chief Strategy Officer and Chairman of Saatchi & Saatchi London. He's also a writer of many classic account planning articles that you can find on his blog Adliterate http://www.adliterate.com/
In this episode, we discuss the confusion and vagueness of the strategy career, the act of clarity, performing in front of people, being weird, and the intermittent value account planners provide.
You can find Richard on Twitter here: https://twitter.com/adliterate
Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com