20 episodes
AMA Marketing / And with Bennie F. Johnson Bennie F. Johnson
-
- Business
-
-
5.0 • 5 Ratings
-
In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…
Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing.
Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing
the world around us.
-
Shoes as Entertainment, Brand Personalities, and Being the CMO
John Fisher, Senior Lecturer in the Marketing Department of Boston College’s Carroll School of Management, joins AMA's Bennie F. Johnson to talk about why shoes are now entertainment, running as a sport, brand personalities, and the importance of being the CMO.
-
Career Breakthroughs, Leveraging the Power of Design, and Mentorship
Brian Rice, Senior Vice President, Global Chief Design and Brand Experience Officer at 3M Company joins AMA's Bennie F. Johnson to talk about career breakthroughs, why we should all be leveraging the power of design, and the value of mentorship.
-
Getting It Right and Being Part of the Solution
Wes Michael, President of Rare Patient Voice, joins AMA's Bennie F. Johnson to talk about brand management, experimenting, listening to the voice of the consumer, and being part of the solution.
-
Recognizing the Future and Connecting with Your Audience
Naomi Litowitz, SVP, Head of Strategy and Planning at Brainlabs, joins AMA's Bennie F. Johnson to talk about how we recognize the future, why you never want to pay the creepiness tax, and why you need to connect with your audience.
-
Promises and Perils of Tech and Ethical Frameworks
Clay Sharman, Founder and CEO of Krateo.ai, joins AMA's Bennie F. Johnson to talk about marketing and AI, machine learning, the promises and perils associated with technology, and why we need ethical frameworks.
-
Value of Disruption and Future Proofing Skills
Dr. Jason Wingard, Visiting Professor at Harvard University, joins AMA's Bennie F. Johnson to talk about the future of work, the value of disruption, and the importance of future-proofing skills.