AMA | Turn Average Customers Into Brand Advocates Ft. Paul Archer And Jaclyn Crocker

As a brand, building a community is one of the most beneficial things you can do… but why? What’s the secret behind making sure it’s successful? Well, the number one thing you need to do is figure out what exactly you stand for as a brand and what your customers' shared passion is! This doesn’t necessarily mean that it’s your product or your service, in fact in most cases it rarely is. To execute it, it involves figuring out who your customers are, reaching out to them and having a conversation; a manual process to be sure, one that a lot of big brands really don’t like doing.
In this very special episode of Building Brand Advocacy, Paul Archer and Jac Crocker of Duel answer YOUR questions! Duel is a Brand Advocacy platform that drives organic growth and retention for high passion brands, scaling the management of a brand’s relationship with thousands of their advocates.
Paul is the Founder and CEO of Duel, the Co-Author of his best selling book ‘It’s on the Meter’, and is also the host of - you guessed it - Building Brand Advocacy. Jac is also an integral part of Duel as the Chief of Staff and General Manager across North America. She previously worked at Lululemon for eight years where she was also the General Manager!
To listen them answer questions asked by our lovely audience, tune in to this episode of Building Brand Advocacy!

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• Apple Podcasts: https://apple.co/3HYuoYl
• Spotify: https://spoti.fi/3DjUd1Y

And connect with Paul and Jac here:

• Paul’s LinkedIn: https://www.linkedin.com/in/paulkarcher
• Jac’s LinkedIn: https://www.linkedin.com/in/jaclyncrocker
• Duel: https://www.linkedin.com/company/dueltech

Building Brand Advocacy is handcrafted by our friends over at: www.fame.so

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